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From Salesman to 7-Figure CEO with John Martinez

The CEO Nation

Release Date: 08/25/2020

Do you have a people problem or a system issue? show art Do you have a people problem or a system issue?

The CEO Nation

These 15 min+/- bite sized segments are intended to be a Daily Dose of digestible, tangible and implementable advice that can "move the needle" in your business immediately.  We are dropping relevant, timely information several times a week, in a format that is boiled down to the most important facts with no fluff or wasted time. Every week we'll release multiple new episodes covering the most compelling and helpful topics pulled straight from our current Private Coaching Client calls and Group Training Sessions.  These Daily Dose episodes are designed to be fast and easy to consume...

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What's Really Happening In Your Business? show art What's Really Happening In Your Business?

The CEO Nation

These 15 min+/- bite sized segments are intended to be a Daily Dose of digestible, tangible and implementable advice that can "move the needle" in your business immediately.  We are dropping relevant, timely information several times a week, in a format that is boiled down to the most important facts with no fluff or wasted time. Every week we'll release multiple new episodes covering the most compelling and helpful topics pulled straight from our current Private Coaching Client calls and Group Training Sessions.  These Daily Dose episodes are designed to be fast and easy to consume...

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Your Business Results Are A Reflection of How You Are Showing Up In Other Areas of Your Life show art Your Business Results Are A Reflection of How You Are Showing Up In Other Areas of Your Life

The CEO Nation

These 15 min+/- bite sized segments are intended to be a Daily Dose of digestible, tangible and implementable advice that can "move the needle" in your business immediately.  We are dropping relevant, timely information several times a week, in a format that is boiled down to the most important facts with no fluff or wasted time. Every week we'll release multiple new episodes covering the most compelling and helpful topics pulled straight from our current Private Coaching Client calls and Group Training Sessions.  These Daily Dose episodes are designed to be fast and easy to consume...

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Why Your Goals Might Be Hurting You show art Why Your Goals Might Be Hurting You

The CEO Nation

These 15 min+/- bite sized segments are intended to be a Daily Dose of digestible, tangible and implementable advice that can "move the needle" in your business immediately.  We are dropping relevant, timely information several times a week, in a format that is boiled down to the most important facts with no fluff or wasted time. Every week we'll release multiple new episodes covering the most compelling and helpful topics pulled straight from our current Private Coaching Client calls and Group Training Sessions.  These Daily Dose episodes are designed to be fast and easy to consume...

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Are You Fixing The Wrong Problems? show art Are You Fixing The Wrong Problems?

The CEO Nation

These 15 min+/- bite sized segments are intended to be a Daily Dose of digestible, tangible and implementable advice that can "move the needle" in your business immediately.  We are dropping relevant, timely information several times a week, in a format that is boiled down to the most important facts with no fluff or wasted time. Every week we'll release multiple new episodes covering the most compelling and helpful topics pulled straight from our current Private Coaching Client calls and Group Training Sessions.  These Daily Dose episodes are designed to be fast and easy to consume...

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The Power of Converging Goals vs Conflicting Goals show art The Power of Converging Goals vs Conflicting Goals

The CEO Nation

When you sit down and think about your life, can you see the points where you are creating momentum? How about friction? Today's episode we are focusing on differentiating your goals in, not just your business, but your life that may be conflicting and creating friction to make your life harder as well as the goals that are creating momentum that will catapult you and your business into more and more successses.  These 15 min+/- bite sized segments are intended to be a Daily Dose of digestible, tangible and implementable advice that can "move the needle" in your business...

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Unlock Your True Potential: Balancing Life and Business for Success show art Unlock Your True Potential: Balancing Life and Business for Success

The CEO Nation

On this episode of The CEO Nation Podcast, Steve discusses the importance of balance in life and how it relates to business success. He emphasizes the need to prioritize mental stability, physical health, emotional well-being, relational grounding, and spiritual connectedness for achieving success. Richards also shares his own spiritual awakening and announces a retreat program to help men build business plans and improve various aspects of their lives. He encourages listeners to focus on the right things in life, enjoy life, and maintain good health and relationships. These 15 min+/- bite...

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Gamifying Your Business: You can't win if you don't know how to play! show art Gamifying Your Business: You can't win if you don't know how to play!

The CEO Nation

When working to build a successful business, gathering data on what works and what doesn't is the key (a.k.a. KPIs).  KPI's are score keeping markers to let you know how you're doing, and to learn the "rules" of the game.  Once you learn what matters and what doesn't, you can better measure and manage your inputs (activities), which leads to controlling your outputs (results).  In this episode, Steve breaks down how uncovering and controlling your KPI's is what leads to building leverage in your business via systems and processes. These 15 min+/- bite sized segments are intended...

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You Can't Scale Hustle! (Part 2 of Gamifying Your Business) show art You Can't Scale Hustle! (Part 2 of Gamifying Your Business)

The CEO Nation

Gamifying your business is a great way to track data so you can better understand what to focus on, and more importantly - what NOT to spend your time, money and energy on. There is a very strategic, repeatable and consistent set of steps you can follow to continuously improve your business over time, and methodically hone in on success over time. In this episode, Steve breaks down these steps and explains how they will help you work towards successfully scaling your business. These 15 min+/- bite sized segments are intended to be a Daily Dose of digestible, tangible and...

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The Most Common Shortcomings of A Leader (Part 5 of 5 on Building Successful Teams) show art The Most Common Shortcomings of A Leader (Part 5 of 5 on Building Successful Teams)

The CEO Nation

 Great leaders are the best followers, they just follow worthy callings rather than following other people.  They also understand the power of focus and relentless follow through.  Making the shift successfully from doing the work to leading others is one of the hardest things an entrepreneur will have to do.  In this final installment of the five part series, Steve talks about what matters most when working to become the leader your business needs in order to scale to the next level.   These 15 min+/- bite sized segments are intended to be a Daily Dose of...

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More Episodes
John Martinez is the most introverted sales expert you’ll ever meet, but yet he has taken the sales acumen that made him a highly successful salesperson - and parlayed that into an extremely profitable 7 figure sales training business that only requires a few hours of his time and attention per week. 

I’m this episode, Steve talks to John about what it was like to go from selling for a living to training others to sell for a living. John breaks down how he has built out a highly automated, low overhead, and highly systematized business model that works for him - rather than him working for it. 

Key Takeaways:

  • Core business takes 1 - 2 hours a week to run and produces $100 to  $150K a month in revenue with margins being close to 90%. 
  • How John transitioned from corporate America and took the leap to business owner (not to be confused with running a profitable business)
  • Took his honed sales skills and started teaching others how to improve their sales 
  • The mental mind shift John had to make  to go from knocking on doors to running a successful business
  • How John cut his self-worth ties which were attached to how many hours he worked
  • Business is growing through referrals, going to events and promoting the business 
  • Revolution: Automated marketing, social media, building funnels, and optimizing the systems along the way. 
  • How John’s various businesses are structured 
  • When to use a 1099 vs. salary route with your employees
  • It’s so much easier to work another hour vs. making the mental shift and thinking why you should not
  • How to get past the guilt of not grinding every day

 

Sometimes what we should do, is the opposite of what our mind is telling us to do 

 

  • Managing your social media effectively 

 

Is this adding to my life, or taking away from it? 

 

  • Why some businesses make it and some don’t: You have to lead with value. 
  • Why John doesn’t have any salespeople and sales are up! 
  • How to detach from your sales career and become a CEO
  • Why you have to focus on a good sales system, not a salesperson
  • Hiring your first employee

 

You will never be 100% happy with any system, you have to make the choice to just go for it.

 

  • Finding what’s right for you 
  • How coaches can help you get to the next level 



Rapid Fire Round

 

What Are You Afraid Of? 

Lack of control. 

 

What I’m Most Proud Of: 

His children, watching them grow, the decisions they make and the people they are becoming. 

 

What I Wish I Knew When I Started in Business:

Thought quotes were dumb until he started his business and learned that the cliches were true.

 

What I’m Excited About

Figuring out the next chapter in his life. The businesses are transitioning and two are being built, with the lesson that he doesn’t want to be the face of the business, but generate autonomous assets. 

 

There is farther up than there is down



▶︎ Contact John:

The REI Sales Academy

7-Figure Coach