352: How to Niche with No Website with Shannon Crow
The Connected Yoga Teacher Podcast
Release Date: 11/27/2023
371: Organizing a Yoga Retreat with Checka Antifonario
The Connected Yoga Teacher Podcast
The Connected Yoga Teacher Podcast 371: Organizing a Yoga Retreat with Checka Antifonario Description: Have you thought about hosting a yoga retreat for a day, a week-end or longer? Retreats are a great way for yoga teachers to provide a new, more immersive experience to their students but planning and executing a yoga retreat can be challenging. Checka Antifonario shares her thoughts as an experienced retreat planner and host. Checka Antifonario is the founder of Yogaway, and she has been guiding yoga and mindfulness classes, workshops and retreats since 2008....
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370: Is Email Marketing Dead? with Meg Sangimino
The Connected Yoga Teacher Podcast
The Connected Yoga Teacher Podcast 370: Is Email Marketing Dead? with Meg Sangimino Description: Many of us are struggling with overflowing email inboxes and receive ever more emails daily. In this context, is email marketing still a relevant tool that can help your yoga business? How can yoga teachers use email marketing effectively? Meg Sangimino some insights. Meg Sangimino is a yoga teacher and business expert. Her expertise is in helping wellness professionals implement sustainable business strategies. With a background in project engineering and a passion for...
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369: Struggling to Write Content is Normal with Billie Smith
The Connected Yoga Teacher Podcast
The Connected Yoga Teacher Podcast 369: Struggling to Write Content is Normal with Billie Smith Description: If you have ever sat staring at your blinking cursor and wondered how to write an email, social media caption, or blog post for your yoga business when more important things are happening in your personal life or the world – you are not alone. Billie Smith recently faced this same struggle and decided to share their honest thoughts instead of their usual messaging. Billie Smith is a queer advocate, trauma, abuse, and eating disorder survivor, who is shaking up...
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368: Moving to a New City & Marketing with Jennie MacGoy
The Connected Yoga Teacher Podcast
The Connected Yoga Teacher Podcast 368: Moving to a New City & Marketing with Jennie MacGoy Description: Have you recently moved or are you struggling to grow your yoga business? Have you been posting on social media and not seeing that time convert to students? Have you been thinking about switching your niche or taking a break? Jennie MacGoy has navigated a cross-country move and shares how she found success marketing her yoga business in a new city. Jennie MacGoy opened her first yoga studio in Virginia in 2017 but moved to Southern California in 2021. Since...
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367: Money Matters & Budgeting with Jenifer Parker
The Connected Yoga Teacher Podcast
The Connected Yoga Teacher Podcast 367: Money Matters & Budgeting with Jenifer Parker Description: How do you feel about budgeting and money as a yoga teacher? What is your system for tracking income and expenses – is it working? How can you decrease your expenses and/or increase your income? These are some questions Jennifer Parker answers in this insightful money conversation. Jenifer Parker has been a yoga teacher for more than 21 years and is a qualified instructor in 4 lineages: Kripalu, Sivananda, Krishnamacharya, and Thai Yoga. She meets students...
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366: Get Okay with Making Money with Chioma Njoku
The Connected Yoga Teacher Podcast
The Connected Yoga Teacher Podcast 366: Get Okay with Making Money with Chioma Njoku Description: Is making money yoga-like? How is making money aligned with the principles of yoga? How do you balance making money as a yoga teacher with keeping your offerings financially accessible to people? Chioma Njoku shares her insights on these questions and more. Chioma is the owner and Chief Mindful Operator at the Mindful Bookkeeper, and host of the Cheers to Your Prosperity podcast. By integrating the lessons she has learned from her own financial struggles and her...
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365: How to Teach Accessible Yoga with Jivana Heyman
The Connected Yoga Teacher Podcast
The Connected Yoga Teacher Podcast 365: How to Teach Accessible Yoga with Jivana Heyman Description: How can we make yoga more accessible? From financial accessibility to the language we use in teaching, from offering modifications to supporting students who don’t follow our lesson plans, making yoga accessible encompasses many different things. Jivana Heyman shares his insights. Making yoga accessible is at the core of the work Jivana does. He is the founder and director of Accessible Yoga, an international non-profit organization dedicated to increasing access to...
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364: 7 Years of Podcasting with Shannon Crow
The Connected Yoga Teacher Podcast
The Connected Yoga Teacher Podcast 364: 7 Years of Podcasting with Shannon Crow Description: It has been 7 years of podcasts on the Connected Yoga Teacher podcast with Shannon Crow. While it is a time of celebrating the consistency and the amazing connections that have come from the podcast, Shannon shares some of her reflections about her recent situation, both personal and on a broader scale. Shannon has been dealing with emotional heaviness, sadness, and heartbreak, on top of a cold. She shares how current events like what’s happening in Gaza have been affecting...
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363: Build a Full-Time Private Yoga Career with Mary Reddinger
The Connected Yoga Teacher Podcast
The Connected Yoga Teacher Podcast 363: Build a Full-Time Yoga Career with Mary Reddinger Description: Teaching private yoga is a topic that often comes among yoga teachers. Questions like about finding and retaining private students, the difference between group classes and private sessions, and how to make sure private students are getting what they need are common. Mary Reddinger shares her insights. Mary is a full-time yoga teacher and mother to two boys, ages 9 and 5. Mary has practiced yoga on and off for many years, but integrated it into her life after her first...
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362: Yoga in Times of War & Violence with Molly Nixon
The Connected Yoga Teacher Podcast
The Connected Yoga Teacher Podcast 362: Yoga in Times of War & Violence with Molly Nixon Description: As yoga teachers, we might be seeing people who are refugees in our yoga classes — and we need to know how we can support them, even if we don’t know their status. Molly Nixon shares her perspective and experience about how yoga can support us in times of war & violence. Molly Nixon is the Director and Trainer for Yoga Mandala Project, a grassroots initiative cultivating a community of care among refugees and those serving them around the world while...
info_outlineThe Connected Yoga Teacher Podcast
352: How to Niche with No Website with Shannon Crow
Description:
Shannon Crow continues the theme of Niche November by tackling a question many yoga teachers have struggled with - how do you niche down and specialize without a website?
In this episode, Shannon answers a question from a podcast listener and community member, Amy who has been trying to niche down for the past three years. Shannon does some sleuthing to uncover Amy’s niche and shares some tips about establishing a niche in your yoga business. Shannon also gives some advice on content ideas, why trying out a niche for a whole month is a good start, and where to market yourself if you don’t have a website!
Tune in for some valuable tips if you have been thinking about niching down and specializing in your yoga business but have been putting it off because you don’t know how to do it without a website!
Key Takeaways:
[4:03] This episode is all about how to niche down and specialize without having a website. She shares a question from a podcast listener, Amy.
[7:48] Shannon shares that she tried to discover Amy's niche by looking on Google and checking out her social media pages, and discovered something interesting.
[11:35] If you don't have a website, you should be marketing where your ideal clients are hanging out. Shannon shares some tips on what kind of content to post.
[14:59] Shannon pops in with a reminder that if you're looking for an easy way to create a website for your yoga business, you should check out OfferingTree.
[16:29] Whatever platform you're choosing to market your niche on, try it out consistently for a month, at least!
[20:46] Shannon shares some details about where you can hang out with her in real time and a short personal update.
Links:
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The Connected Yoga Teacher Podcast Episode 345: Try a Month of This Niche with Shannon Crow
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Yoga for Pelvic Cancer: 6-Week Online Series with Tyla Arnason (she/her)
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The Connected Yoga Teacher Podcast Episode 273: Yoga is a Revolution with Jivana Heyman
Gratitude to our Sponsors, OfferingTree and Pelvic Health Professionals.
Quotes from this episode:
"Do not feel like you're going to get to this place where, ok, all of the niche work is done."
"You do not need a website to start niching down and specializing."
"It is going to feel repetitive. I know it is. I know it so well. But trust me, there are so many ways to talk about [your niche] that if you're already excited to do it, you'll be able to continue it past the month."