What is the Facebook Audience Network and should you be using it?
Release Date: 09/13/2022
The nice list
The Content Fix
There's enough naughty in the world. Let's talk about the nice stuff.
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The Naughty List
The Content Fix
I can't promise to send Santa your way but I can share my own naughty list. Stay tuned for nice next week.
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The word of the year is... gaslighting!
The Content Fix
I always love finding out the word of the year. This year's seems to be coming a bit late to the party, but it's blue ribbon seems an interesting indication that gaslighting is getting more than it's fair share of use online these days. Maybe it's time we did something different...
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How to ask your audience what they want
The Content Fix
Have you ever been asked by someone on social media to tell them what content you'd like to see? Now if you're a mega-fan, this is a no-brainer question. But for most of us, while it's great to put it out there, just asking like that isn't that inspiring. There's a better way and here's what it is.
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How to get to know your audience better through immersive research
The Content Fix
It's one thing to imagine how your audience thinks, feels and acts. But if you really want to take things to the next level, immersive research gives you the opportunity to really walk a mile in their shoes. Here's how to do it.
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Three ways to get to know your audience better
The Content Fix
Do you every feel invisible? Like people just aren't 'getting you'. This can happen in big ways in your day to day life, but it also happens way too often in content. We read, listen or watch a piece of content and just don't feel any link to it. When you understand your audience better, you naturally create much better content. Here's how to do it.
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Are you micro-scheduling? What it is and why it makes a difference!
The Content Fix
Do you have a big task that's been sitting on your to-do list for a while? That thing that haunts you because you know you should get it done but it just doesn't happen? Have a go at micro-scheduling. Here's how to do it.
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5 tips for great interviews
The Content Fix
Whether you are interviewing for research or content, the best interviews happen when the interviewer knows what they are doing. If you want to master this skill, start with these five tips.
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Are you the DJ or the Dancer? How to spend more time leading and less time doing.
The Content Fix
Get your head above water and start being the leader with these three steps.
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Here's what you need to know about YouTube handles
The Content Fix
YouTube is rolling out handles. Yes, I know. Finally. Here's what you need to know about what happens with your current channel name and how handles will work differently.
info_outlineIf you're running ads on Facebook, you've probably noticed the Facebook Audience Network as a placement option. For most of us, we just let it run as part of our campaign, or we select our own platform options and drop it off the list.
But have you ever taken the time to figure out exactly what the Facebook Audience Network is? It's changed a bit over the last few years, so I'm breaking it down and letting you know what, and who, the opportunities are best for.