The importance of strong writing skills in content marketing | Louise McFetridge
Release Date: 12/09/2021
Practical ways to use AI in content marketing
The Global Marketer Podcast
Can AI transform content creation without replacing human creativity? In the latest episode of The Global Marketer, hosts Shaheen Samavati and Kegan Gates sat down with Naomi Bleakley, Editorial AI and Process Manager at VeraContent, to dive into how AI is reshaping the way we create multilingual content. From integrating tools like ChatGPT to balancing automation with human expertise, Naomi shared fascinating insights on how marketers can embrace AI responsibly while maintaining the creativity and quality that clients expect.
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Launching on TikTok: Strategies, trends and tips for brands
The Global Marketer Podcast
Ready to launch your brand on TikTok? Our latest podcast episode is packed with insights to help you get started! Hosts Shaheen Samavati and Kegan Gates sit down with Paula Uccelli, VeraContent’s resident social media expert, to explore what it takes to succeed on the platform. From creating an original voice to navigating trends and localization, Paula shares practical tips to build a strategy that resonates.
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AI translation and dubbing tools: Will they replace human translators and voice-over artists?
The Global Marketer Podcast
Is it time to incorporate AI video translation into your marketing localization workflow? Today on the podcast, host Shaheen Samavati chats with three professional linguists who work at VeraContent to discuss the current state of AI video translations and voice overs. After testing HeyGen’s AI video translation tool in 12 languages, , , Liu Jian (Tom) and Shaheen share their thoughts on how well the AI did in transforming our test video (along with incredibly accurate lip syncing) into Spanish, German, Mandarin and English. During their conversation, they discuss what the tool...
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Influencer marketing works: Here's how to get results
The Global Marketer Podcast
Niki Albon has worked with top brands like Google, Samsung, Coca-Cola and 20th Century Fox and huge influencers such as Mr. Beast with 178m subscribers on YouTube. However, he says you don’t need a huge budget to get started with influencer marketing. You just need to know your audience, and be strategic about partnering with the right people. If you’re considering or already doing influencer marketing, you’ll want to hear what Niki has to say on the topic. He built a following of more than 400k followers on his own social channels, before joining award winning agency Cherry Pick Talent,...
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Could a better social media crisis communication strategy have saved Silicon Valley Bank?
The Global Marketer Podcast
"Silicon Valley Bank was slow to react on social media, but they also didn't make it easy to understand what was happening through their other communications channels.” - Leigh Dow Last month, we saw an unprecedented reaction to a Twitter frenzy seeing investors and depositors attempting to pull out a staggering $42 billion from Silicon Valley Bank in a single day. What exactly happened, and what role did social media play in the collapse of SVB? Check out our latest podcast episode, where co-host Shaheen Samavati chats with Leigh Dow, CEO of strategic marketing agency 48 West, about what...
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Using ChatGPT to speed up content creation: What you need to know | Marty Englander
The Global Marketer Podcast
The virality of ChatGPT has shown us the massive potential that AI has for improving business functions—including content creation. While we still believe that humans form an essential part of creating effective content marketing, we can’t ignore what AI writing tools bring to the table. Check out our latest episode, where co-host Shaheen Samavati chats with Marty Englander, an expert in using AI for business processes, about his experience using ChatGPT and other AI writing tools. During their conversation, Marty shares his insights on how businesses can take advantage of AI tools, how to...
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Expert lead generation tips for content marketers | Josh Saxon
The Global Marketer Podcast
“You want around a 90/10 split in terms of how much value you’re giving vs. how much you’re trying to sell your services.” In today’s podcast episode, co-host Kyler Canastra chats with freelance marketer, Josh Saxon, about how to use content marketing to get more leads for your business. Tune in for the full conversation as they talk about when to use paid vs. organic content, different types of lead magnets and the importance of tracking your content. Josh also shares his top tip for where brands should start using content marketing to generate qualified leads.
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How to create thought leadership content: The power of a good interview
The Global Marketer Podcast
You don’t need industry experts to write high-quality thought leadership content. You need good writers who know how to ask the right questions. In today’s podcast episode, co-hosts Shaheen Samavati and Kyler Canastra chat about sourcing expertise for B2B content creation, particularly for creating thought leadership content in niche industries. Tune in for the full conversation as they share more about VeraContent’s processes for sourcing knowledge and interviewing experts.
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The key to consistently creating content at scale
The Global Marketer Podcast
With so many moving parts, the key to creating a lot of good content—and being consistent—is having airtight processes. In our latest podcast episode, co-hosts Shaheen Samavati and Kyler Canatra share their experience and insights around developing processes to successfully create content at scale. Tune in to learn more about selecting and evaluating writers, creating solid briefs, setting up content calendars and establishing strong communication and editing processes.
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The power of writing a book as a content marketing tool | Stacy Ennis
The Global Marketer Podcast
Have you ever thought about writing a book? If your answer is yes, you’ll want to tune into today’s podcast episode. Co-host Shaheen Samavati chats with Stacy Ennis, a best-selling author, book coach and speaker, about the process behind writing a book and how it’s the ultimate form of content marketing. During their conversation, they chat about where to start the book-writing process, how writing a book helps you produce more marketing content and the different options of writing and publishing.
info_outlineLouise McFetridge’s love for the English language and writing started at school, where she enjoyed writing poetry and stories. She was also a huge fan of magazines, which led her to get a journalism degree. Louise’s passion for writing later transpired into a career in digital marketing, starting as a copywriter and working her way up to her current role as the head of content and digital PR at Greenlight, a full-service digital and commerce agency in London. Tune in for the full interview as Louise chats with Kyler Canastra about her career journey from journalist to digital marketer, plus her tips for managing a team and working with clients.