104: Why SEMrush For Your Digital Marketing Needs?
Release Date: 03/29/2018
133: New Beginnings for The Creative Hustler team!
The Creative Hustler Podcast
What's Up Creative Hustlers! Steven & Melissa attend SoCal Marketing Club event with Alan and record their final episode! Don't miss it!
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Easy Analytics for Marketers by Marketers with Ali & Anamika
The Creative Hustler Podcast
What’s Up, Creative Hustlers! Steven here. Today, we’re chatting with Ali & Anamika co-founders at Improvado, a data aggregation platform built for marketers, by marketers.
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130: Growth Hacking and Bad Ass Marketers & Founders with Hailey Friedman
The Creative Hustler Podcast
What’s Up, Creative Hustlers! Steven & Melissa here. Today, we’re talking with Hailey Friedman. Hailey is the head of marketing at Improvado, a tool helping marketers collect all their data in one place as well as being the current president of BAMF, a community of 20,000 marketers and founders globally.
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130: How you Sell your Creative Services with Blair Enns
The Creative Hustler Podcast
What’s Up, Creative Hustlers! Steven & Melissa here. Today, we’re talking with Blair Enns who is on a mission to change the way creative services are bought and sold the world over. He offers sales training and coaching for creative professionals and shares this wisdom in his two books the Win Without Pitching Manifesto and his most recent work, Pricing Creativity.
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129: Building an Online Business Using eCommerce with Anton Kraley
The Creative Hustler Podcast
What’s Up, Creative Hustlers! Steven & Melissa here. Today, from sunny San Diego, we’re talking with Anton Kraley, creator at Drop Ship Lifestyle, an online platform giving students the knowledge and tools necessary to create freedom through entrepreneurship by leveraging the power of drop shipping.
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128: The Art of Integrating Experiences into Physical Spaces with Drew Bryant
The Creative Hustler Podcast
What’s Up, Creative Hustlers! Steven & Melissa here. Today, we’re chatting with Drew Bryant, Associate VP of Design at Advent, who's outlook on design isn’t much different from his passion for the first Thursday and Friday of March Madness. Sounds like a page right out my personal manifesto.
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127: How to Stay Relevant No Matter Your Age with Chip Conley
The Creative Hustler Podcast
What’s Up, Creative Hustlers! Steven here. Today, we’re talking with Chip Conley, Bestselling author, and hospitality entrepreneur. After selling his company in 2010, he joined Airbnb, and as head of Global Hospitality and Strategy and since, has helped turn it into the world's largest hospitality brand. His latest book, Wisdom & Work explores the idea of writing your next chapter as you embark on the 2nd half of your life.
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126: AV Online and Offline with Alesia Hendley
The Creative Hustler Podcast
What’s Up, Creative Hustlers! Steven here.
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125: Disconnect to Connect at The Fireside Conference, An Invite Only Event with Daniel Levine & Steven Pulver
The Creative Hustler Podcast
What’s Up, Creative Hustlers! Steven & Melissa here. Today, we’re talking with Daniel Levine & Steven Pulver from The Fireside Conference, which is an all-inclusive, immersive, off-the-grid and off-the-record retreat featuring the brightest minds in business, the startup world, investors and media communities.
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124: LIVE Event: Optimize Your Website For Mobile Like A Boss!
The Creative Hustler Podcast
The Creative Hustler Live episode featuring SoCal Marketing Club. [00:00] This episode is brought to you by your Interim CMOs - . [00:16] What’s up Creative Hustlers! [00:47] Live from HOLONIS Studios, it’s the SoCal Marketing Club July Event! [00:55] Great interviews coming up, plus John Bertino! [01:23] We’re back with Marcela De Vivo from SEMRush. [01:30] Marcela’s last name means “Of Life” [02:00] What Marcela is excited about for mobile and tonight’s panel. [02:55] How you search for things on your phone is different then your computer. [03:19] Alan’s perspective on mobile...
info_outlineIn today’s episode, Steven, Melissa, and Alan recap Tuesday’s interview with Ashley Ward. Ashley is an international corporate speaker for SEMrush, and dropped a whole lot of knowledge on Tuesday's episode, and as an added bonus, don’t forget to Try a free 14-day SEMrush Trial HERE!
[00:32] What’s up Creative Hustlers! From Las Vegas, it’s Steven, Melissa, and Alan!
[00:50] There are slot machines everywhere in Vegas. Everywhere.
[01:55] Ashley Ward has been coming in conversations a lot.
[02:17] Callback to the Alan and Josh Roush’s Creative Hustler Takeover, where we met Ashley!
[02:50] SEMrush has expanded their toolkit. All-in-one for your digital marketing needs!
[03:40] SEMrush is a combination of tools, including pulls your keyword ranking, page performance, competitor performance and auditing, monitor backlinks, and so much more.
[04:20] It used to be SEODigger and now it is SEMrush, and Alan uses it now.
[04:30] Not all software reports rankings correctly, but SEMrush does.
[05:03] What’s the importance of backlinks?
[05:50] SEM/SEO is Alan’s wheelhouse.
[06:24] A 3oz or Less with Ashley and Alan together! Information galore!
[06:59] Ashley actually travels 2.5 weeks every month, but is based out of San Diego.
[07:25] The change in backlinking now. Relevance matters!
[08:13] JC Penny got a penalty from Google for too many random backlinks.
[08:45] Best way to get backlinks is to create great content and get it in front of influencers.
[09:10] SEMrush gives you info on who’s talking about your subjects.
[09:49] SEMrush is a consolidated toolkit, and you really only need a few other things and you’re good to go!
[10:20] Ashley is always traveling, at least half the year. She flies to Russia, Germany, Prague, Australia, and Philadelphia.
[11:06] SEMrush is a sponsor of SoCal Marketing Club.
[11:30] Having the support of SEMrush and what they are trying to do in the industry to avoid toolkit overload!
[12:31] When Ashley does her corporate speeches, she does a lot of teaching, demos and workshops as well.
[12:50] Ashley is hosting the SoCal Marketing Club event in July 2018 with workshops on SEMrush!
[13:20] Alan wants to get an educational license for his classes!
[13:55] Mobile SEO is different then Desktop SEO.
[14:46] Google has changed their ranking to focus on mobile first indexing. Speed, conversion rate and so much more.
[15:55] Alan just got an iPad, and that’s the more prevalent way to access information.
[16:27] Tools need to adapt to mobile first outlook.
[16:47] Speaking of adapting, Ashley picked Bob Dylan as her creative hustler!
[17:38] Bob Dylan isn’t a traditional choice for a Creative Hustler, but it is a great one.
[17:58] That’s a wrap, Creative Hustlers! Don’t forget to leave us a review, and stay tuned!
[18:21] Big shout out to SEMrush!
[18:42] Melissa’s Moment of Hustle
Contact:
https://twitter.com/ashleymadhatter
Email: ashely.ward@SEMRUSH.com
Don’t forget to Try a free 14-day SEMrush HERE!