111: Making Best-Selling Authors and Pinterest Ads with Laura Petersen
Release Date: 05/24/2018
133: New Beginnings for The Creative Hustler team!
The Creative Hustler Podcast
What's Up Creative Hustlers! Steven & Melissa attend SoCal Marketing Club event with Alan and record their final episode! Don't miss it!
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Easy Analytics for Marketers by Marketers with Ali & Anamika
The Creative Hustler Podcast
What’s Up, Creative Hustlers! Steven here. Today, we’re chatting with Ali & Anamika co-founders at Improvado, a data aggregation platform built for marketers, by marketers.
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130: Growth Hacking and Bad Ass Marketers & Founders with Hailey Friedman
The Creative Hustler Podcast
What’s Up, Creative Hustlers! Steven & Melissa here. Today, we’re talking with Hailey Friedman. Hailey is the head of marketing at Improvado, a tool helping marketers collect all their data in one place as well as being the current president of BAMF, a community of 20,000 marketers and founders globally.
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130: How you Sell your Creative Services with Blair Enns
The Creative Hustler Podcast
What’s Up, Creative Hustlers! Steven & Melissa here. Today, we’re talking with Blair Enns who is on a mission to change the way creative services are bought and sold the world over. He offers sales training and coaching for creative professionals and shares this wisdom in his two books the Win Without Pitching Manifesto and his most recent work, Pricing Creativity.
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129: Building an Online Business Using eCommerce with Anton Kraley
The Creative Hustler Podcast
What’s Up, Creative Hustlers! Steven & Melissa here. Today, from sunny San Diego, we’re talking with Anton Kraley, creator at Drop Ship Lifestyle, an online platform giving students the knowledge and tools necessary to create freedom through entrepreneurship by leveraging the power of drop shipping.
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128: The Art of Integrating Experiences into Physical Spaces with Drew Bryant
The Creative Hustler Podcast
What’s Up, Creative Hustlers! Steven & Melissa here. Today, we’re chatting with Drew Bryant, Associate VP of Design at Advent, who's outlook on design isn’t much different from his passion for the first Thursday and Friday of March Madness. Sounds like a page right out my personal manifesto.
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127: How to Stay Relevant No Matter Your Age with Chip Conley
The Creative Hustler Podcast
What’s Up, Creative Hustlers! Steven here. Today, we’re talking with Chip Conley, Bestselling author, and hospitality entrepreneur. After selling his company in 2010, he joined Airbnb, and as head of Global Hospitality and Strategy and since, has helped turn it into the world's largest hospitality brand. His latest book, Wisdom & Work explores the idea of writing your next chapter as you embark on the 2nd half of your life.
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126: AV Online and Offline with Alesia Hendley
The Creative Hustler Podcast
What’s Up, Creative Hustlers! Steven here.
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125: Disconnect to Connect at The Fireside Conference, An Invite Only Event with Daniel Levine & Steven Pulver
The Creative Hustler Podcast
What’s Up, Creative Hustlers! Steven & Melissa here. Today, we’re talking with Daniel Levine & Steven Pulver from The Fireside Conference, which is an all-inclusive, immersive, off-the-grid and off-the-record retreat featuring the brightest minds in business, the startup world, investors and media communities.
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124: LIVE Event: Optimize Your Website For Mobile Like A Boss!
The Creative Hustler Podcast
The Creative Hustler Live episode featuring SoCal Marketing Club. [00:00] This episode is brought to you by your Interim CMOs - . [00:16] What’s up Creative Hustlers! [00:47] Live from HOLONIS Studios, it’s the SoCal Marketing Club July Event! [00:55] Great interviews coming up, plus John Bertino! [01:23] We’re back with Marcela De Vivo from SEMRush. [01:30] Marcela’s last name means “Of Life” [02:00] What Marcela is excited about for mobile and tonight’s panel. [02:55] How you search for things on your phone is different then your computer. [03:19] Alan’s perspective on mobile...
info_outline[Interview] What’s Up, Creative Hustlers! Steven & Melissa here. Today, from an unfortunately rainy Las Vegas, we’re talking with Laura Petersen, AKA the: Laptop Laura… She’s a math and psychology teacher turned persuasive writing expert, podcaster, speaker, course creator and an Amazon best-selling book launch strategist. Wow!
[00:00] The Creative Hustler Podcast is brought to you by your interim CMOs - Latin & Code!
[00:44] This episode is sponsored by SEMRush, your all in one tool for marketing professionals! Check it out and get a free trial!
[1:00] What’s up, Creative Hustlers! Today we’re chatting with Laura Petersen, aka, Laptop Laura!
[01:30] A little about Laura, and why she’s a Creative Hustler!
[02:30] Laura didn’t take any fun, creative classes in high school, because she focused on books!
[03:05] Laura grows as a business person and allows creativity to be a part of her daily life.
[03:25] Where is the intersection between creativity and business?
[03:54] How Laura discovered entrepreneurship.
[05:10] Laura’s study abroad experience.
[06:25] Laura was on the trampoline team at her German university.
[08:20] Laura also learned to salsa, which ignited her creative side.
[09:17] How studying abroad and Rich Dad, Poor Dad changed Laura’s path.
[11:40] Where’s the $50,000 a year starting job after college?
[12:20] Laura moved to Phoenix and started trying to become an entrepreneur, but nothing worked.
[13:08] Laura ran back to education and got her master’s and teaching credentials from University of Phoenix.
[14:00] Laura used every summer to travel, but teaching is still too rigid for her.
[14:27] Laura turned 30 and decided to become an entrepreneur.
[15:12] Fifteen years later, psychology and messaging is everywhere.
[15:53] Laura’s value proposition for her clients.
[16:50] How Laura coaches podcasters to Amazon best-selling books.
[17:27] How to find Laura’s course, copythatpops.com/bestseller.
[18:45] Amazon is a massive platform that can’t be denied.
[19:45] There’s social proof around saying you’re a “Best-Selling” author.
[20:18] What being a best-selling author has done for Laura’s brand.
[21:20] Laura got street cred for her business.
[22:42] The marketing channel that Laura will always avoid.
[24:43] Laura loves Facebook IM, and referrals.
[25:31] Laura is part of The Best-Selling Author Posse.
[26:06] Laura plans to get better at Facebook Ads and Pinterest Ads this year.
[27:07] Pinterest Ads are underpriced attention.
[28:40] Pinterest Ads, people say longer, better ROI and it’s got more longevity.
[29:46] Laura’s target audience about raising up women but she doesn’t target gender specifically.
[31:50] What Laura experience with travel and culture has done for her and her business.
[34:17] Laura would have coconut latte with Neil Degrasse Tyson by the Hayden Planetarium
[36:20] That’s a Wrap Creative Hustlers!
[36:40] Where Laura lives on the Internet!
[37:09] Check us out at TheCreativeHustler.com, and leave us a review!
[37:46] Melissa’s Moment of Hustle
Contact:
Facebook: @LaptopLaura --- facebook.com/LaptopLaura
Facebook: @CopyThatPops --- facebook.com/CopyThatPops
Twitter: @LaptopLaura --- twitter.com/LaptopLaura
Instagram: @LaptopLaura --- instagram.com/LaptopLaura
Instagram: @CopyThatPops --- instagram.com/CopyThatPops
LinkedIn: @LauraPetersen --- linkedin.com/in/laurapetersen