115: Understanding The Creative Curve with Allen Gannett

What’s Up, Creative Hustlers! Steven & Melissa here. Today, from sunny San Diego, we’re talking with Allen Gannett, CEO and Founder of TrackMaven, a marketing analytics service  helping marketers prove ROI and improve results. He has also been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor for FastCompany.com and has an upcoming book The Creative Curve, on the disciplined pursuit of creativity.

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[00:16] What’s up Creative Hustlers!

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[01:02] Today we’re talking with Allen Gannett, CEO and Founder of TrackMaven, a marketing analytics service  helping marketers prove ROI and improve results!

[01:28] 60 seconds to find out more about Allen Gannett and why he’s a creative hustler.

[02:17] Where did the quest to find about about creativity, and how people use it?

[04:00] We sometimes mix together the technical skills with the actual talent of creativity which is ideas.

[04:33] The story of Mozart is the best example of technical skills, not the idea of creativity.

[06:00] Allen’s book. The Creative Curve, will be available June 12th, everywhere books are sold!

[06:45] What is TrackMaven, and what is the value proposition for it?

[07:22] The whole idea for TrackMaven is to stop making your Social Media Manager be a data scientist.

[07:40] A Marketer’s outsourced Right Brain, taking 25 different channels to get your data.

[08:04] It’s primarily social, but also content marketing, paid social, earned media, and web analytics.

[08:33] TrackMaven gives the data to prove it works, but also gives recommendations to improve.

[09:22] Allen uses this tool for his own marketing, and how it’s worked for him, and his business.

[10:00] You can get amazing engagement on LinkedIn, and Allen found that trend earlier than competitors.

[10:30] The cool kids are moving to LinkedIn.

[11:00] Why Allen and TrackMaven is different from the competitors.

[12:00] Allen’s intended clients for TrackMaven.

[12:54] TrackMaven’s customer acquisition strategy, and they do all of the above to attract clients.

[13:44] One marketing strategy that Allen is staying away from because it’s difficult.

[15:03] What Twitter needs to do to improve from a marketing standpoint.

[16:30] Bring the C-level executive to the forefront to promote transparency.

[17:50] Allen is so excited for his book to release because he’s been working on it for the last few years.

[19:25] What Allen does on the days where everything sucks and he doesn’t want to do it anymore.

[20:00] Creatives surround themselves with other creatives. They look to the future, instead of the past.

[22:55] Creativity is ageless, and you don’t have to start when you’re young.

[23:40] We mistake initial difficulty as a lack of creativity or inability to be creative.

[24:10] The most talented people are often the ones who practice the most.

[25:05] Allen would grab a gin & tonic with Andy Warhol.

[26:30] That’s a Wrap Creative Hustlers, find out where Allen lives on the internet.

[26:45] Check us out at TheCreativeHustler.com and LatinandCode.com, and please leave us a review!

[27:06] Melissa’s Moment of Hustle

 

Contact Allen Gannett:

Allen.xyz

Buy his book