117: Facebook Ads and Strategy with Monica Louie
Release Date: 06/19/2018
133: New Beginnings for The Creative Hustler team!
The Creative Hustler Podcast
What's Up Creative Hustlers! Steven & Melissa attend SoCal Marketing Club event with Alan and record their final episode! Don't miss it!
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Easy Analytics for Marketers by Marketers with Ali & Anamika
The Creative Hustler Podcast
What’s Up, Creative Hustlers! Steven here. Today, we’re chatting with Ali & Anamika co-founders at Improvado, a data aggregation platform built for marketers, by marketers.
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130: Growth Hacking and Bad Ass Marketers & Founders with Hailey Friedman
The Creative Hustler Podcast
What’s Up, Creative Hustlers! Steven & Melissa here. Today, we’re talking with Hailey Friedman. Hailey is the head of marketing at Improvado, a tool helping marketers collect all their data in one place as well as being the current president of BAMF, a community of 20,000 marketers and founders globally.
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130: How you Sell your Creative Services with Blair Enns
The Creative Hustler Podcast
What’s Up, Creative Hustlers! Steven & Melissa here. Today, we’re talking with Blair Enns who is on a mission to change the way creative services are bought and sold the world over. He offers sales training and coaching for creative professionals and shares this wisdom in his two books the Win Without Pitching Manifesto and his most recent work, Pricing Creativity.
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129: Building an Online Business Using eCommerce with Anton Kraley
The Creative Hustler Podcast
What’s Up, Creative Hustlers! Steven & Melissa here. Today, from sunny San Diego, we’re talking with Anton Kraley, creator at Drop Ship Lifestyle, an online platform giving students the knowledge and tools necessary to create freedom through entrepreneurship by leveraging the power of drop shipping.
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128: The Art of Integrating Experiences into Physical Spaces with Drew Bryant
The Creative Hustler Podcast
What’s Up, Creative Hustlers! Steven & Melissa here. Today, we’re chatting with Drew Bryant, Associate VP of Design at Advent, who's outlook on design isn’t much different from his passion for the first Thursday and Friday of March Madness. Sounds like a page right out my personal manifesto.
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127: How to Stay Relevant No Matter Your Age with Chip Conley
The Creative Hustler Podcast
What’s Up, Creative Hustlers! Steven here. Today, we’re talking with Chip Conley, Bestselling author, and hospitality entrepreneur. After selling his company in 2010, he joined Airbnb, and as head of Global Hospitality and Strategy and since, has helped turn it into the world's largest hospitality brand. His latest book, Wisdom & Work explores the idea of writing your next chapter as you embark on the 2nd half of your life.
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126: AV Online and Offline with Alesia Hendley
The Creative Hustler Podcast
What’s Up, Creative Hustlers! Steven here.
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125: Disconnect to Connect at The Fireside Conference, An Invite Only Event with Daniel Levine & Steven Pulver
The Creative Hustler Podcast
What’s Up, Creative Hustlers! Steven & Melissa here. Today, we’re talking with Daniel Levine & Steven Pulver from The Fireside Conference, which is an all-inclusive, immersive, off-the-grid and off-the-record retreat featuring the brightest minds in business, the startup world, investors and media communities.
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124: LIVE Event: Optimize Your Website For Mobile Like A Boss!
The Creative Hustler Podcast
The Creative Hustler Live episode featuring SoCal Marketing Club. [00:00] This episode is brought to you by your Interim CMOs - . [00:16] What’s up Creative Hustlers! [00:47] Live from HOLONIS Studios, it’s the SoCal Marketing Club July Event! [00:55] Great interviews coming up, plus John Bertino! [01:23] We’re back with Marcela De Vivo from SEMRush. [01:30] Marcela’s last name means “Of Life” [02:00] What Marcela is excited about for mobile and tonight’s panel. [02:55] How you search for things on your phone is different then your computer. [03:19] Alan’s perspective on mobile...
info_outlineWhat’s Up, Creative Hustlers! Steven & Melissa here. Today, from about 9000 ft in elevation in the Colorado Rockies, we’re talking with Monica Louie, a facebook ads coach and strategist who helps ambitious online entrepreneurs grow their impact and profits with the power of facebook ads.
[00:00] This episode is brought to you by your interum CMOs, Latin & Code.
[00:16] What’s up Creative Hustlers!
[00:45] This episode is sponsored by SEMRush! Don’t forget to get your 14 day free trial!
[01:19] What’s up Monica, tell us about yourself, and why you’re a creative hustler.
[02:24] Monica was able to pay off 120,000 in debt through her blog, selling things, working more and Facebook Ads.
[03:10] It’s not a lack of resources, it’s a lack of resourcefulness!
[03:40] More about what Monica does in her coaching business.
[04:42] Many of Monica’s clients are personal finance bloggers and now TV shows.
[05:20] Monica first learned FB ads in 2015, and started consulting in 2016.
[06:30] What makes Monica unique as a Facebook Ad Coach.
[07:50] One example of Monica’s successful clients and the results.
[09:40] How Monica is dealing with Facebook’s algorithm changes, and the fact she’s never run a Like Campaign.
[11:10] Less concerned about likes, because it isn’t as important as you once were.
[11:33] The new Facebook algorithm change means you’ll need to run ads in order to reach people on Facebook.
[12:34] Monica’s Facebook ads are primary growth drivers.
[13:45] What Monica is really excited about in her business.
[15:50] How Monica deals with delegating, and setting up systems for her team.
[16:45] How Monica handles a disrespectful clients who do not respect her processes and strategy.
[18:48] No matter what size your business, you’re going to deal with unrealistic client expectations, and clients who do not respect your process.
[20:20] An example of a time monica had to pass on a client because they were not the right fit.
[21:00] Monica is scaling and growing her business to prepare for the possibility that Facebook Ads are not longer a focus.
[21:40] All of Monica’s team is remote, and how she instills her work culture to her team.
[22:50] Why attitude and drive are two of the most important qualities for Monica’s team.
[24:15] How Monica finds her clients now.
[26:12] Monica would have a mocha with Elon Musk.
[27:37] Where Monica lives on the Internet.
[29:33] Don’t forget to visit us at TheCreativeHustler.com and leave us a review!
[29:49] Melissa’s Moment of Hustle
Contact:
Get your free “5 questions you must ask before spending money on Facebook Ads!” guide: MonicaLouie.com/TheCreativeHustler