119: Old Online Model versus the New Online Model with Doberman Dan
Release Date: 06/26/2018
133: New Beginnings for The Creative Hustler team!
The Creative Hustler Podcast
What's Up Creative Hustlers! Steven & Melissa attend SoCal Marketing Club event with Alan and record their final episode! Don't miss it!
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Easy Analytics for Marketers by Marketers with Ali & Anamika
The Creative Hustler Podcast
What’s Up, Creative Hustlers! Steven here. Today, we’re chatting with Ali & Anamika co-founders at Improvado, a data aggregation platform built for marketers, by marketers.
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130: Growth Hacking and Bad Ass Marketers & Founders with Hailey Friedman
The Creative Hustler Podcast
What’s Up, Creative Hustlers! Steven & Melissa here. Today, we’re talking with Hailey Friedman. Hailey is the head of marketing at Improvado, a tool helping marketers collect all their data in one place as well as being the current president of BAMF, a community of 20,000 marketers and founders globally.
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130: How you Sell your Creative Services with Blair Enns
The Creative Hustler Podcast
What’s Up, Creative Hustlers! Steven & Melissa here. Today, we’re talking with Blair Enns who is on a mission to change the way creative services are bought and sold the world over. He offers sales training and coaching for creative professionals and shares this wisdom in his two books the Win Without Pitching Manifesto and his most recent work, Pricing Creativity.
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129: Building an Online Business Using eCommerce with Anton Kraley
The Creative Hustler Podcast
What’s Up, Creative Hustlers! Steven & Melissa here. Today, from sunny San Diego, we’re talking with Anton Kraley, creator at Drop Ship Lifestyle, an online platform giving students the knowledge and tools necessary to create freedom through entrepreneurship by leveraging the power of drop shipping.
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128: The Art of Integrating Experiences into Physical Spaces with Drew Bryant
The Creative Hustler Podcast
What’s Up, Creative Hustlers! Steven & Melissa here. Today, we’re chatting with Drew Bryant, Associate VP of Design at Advent, who's outlook on design isn’t much different from his passion for the first Thursday and Friday of March Madness. Sounds like a page right out my personal manifesto.
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127: How to Stay Relevant No Matter Your Age with Chip Conley
The Creative Hustler Podcast
What’s Up, Creative Hustlers! Steven here. Today, we’re talking with Chip Conley, Bestselling author, and hospitality entrepreneur. After selling his company in 2010, he joined Airbnb, and as head of Global Hospitality and Strategy and since, has helped turn it into the world's largest hospitality brand. His latest book, Wisdom & Work explores the idea of writing your next chapter as you embark on the 2nd half of your life.
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126: AV Online and Offline with Alesia Hendley
The Creative Hustler Podcast
What’s Up, Creative Hustlers! Steven here.
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125: Disconnect to Connect at The Fireside Conference, An Invite Only Event with Daniel Levine & Steven Pulver
The Creative Hustler Podcast
What’s Up, Creative Hustlers! Steven & Melissa here. Today, we’re talking with Daniel Levine & Steven Pulver from The Fireside Conference, which is an all-inclusive, immersive, off-the-grid and off-the-record retreat featuring the brightest minds in business, the startup world, investors and media communities.
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124: LIVE Event: Optimize Your Website For Mobile Like A Boss!
The Creative Hustler Podcast
The Creative Hustler Live episode featuring SoCal Marketing Club. [00:00] This episode is brought to you by your Interim CMOs - . [00:16] What’s up Creative Hustlers! [00:47] Live from HOLONIS Studios, it’s the SoCal Marketing Club July Event! [00:55] Great interviews coming up, plus John Bertino! [01:23] We’re back with Marcela De Vivo from SEMRush. [01:30] Marcela’s last name means “Of Life” [02:00] What Marcela is excited about for mobile and tonight’s panel. [02:55] How you search for things on your phone is different then your computer. [03:19] Alan’s perspective on mobile...
info_outlineWhat’s Up, Creative Hustlers! Steven & Melissa here. Today, from 9000ft in elevation in the Colorado Rockies, we’re talking with Doberman Dan -- The Renegade Entrepreneur. He’s an A-list copywriter, 3 time best selling author as well as being a musician and composer.
[00:00] This episode is brought to you by your interum CMOs, Latin & Code.
[00:16] What’s up Creative Hustlers!
[00:45] This episode is sponsored by SEMRush! Don’t forget to get your 14 day free trial!
[01:19] More about Dan and why he’s a Creative Hustler.
[03:15] Dan’s value proposition and what he brings to the table.
[05:00] Dan’s path to entrepreneurship.
[08:25] What is direct response marketing?
[09:30] Direct Response vs. Direct Marketing.
[12:00] Marketing & Branding is an ideal marriage.
[13:08] Working with your partner when you’re in two different focuses.
[15:47] What is the “old online” model versus the “new online” model.
[20:50] Instead of attracting people with a free report, Dan is just pushing the sale.
[21:53] How this New Online strategy has changed Dan’s business.
[25:00] You buy or you disappear. That’s it.
[25:50] Dan’s conversions for his book are about 20%
[26:55] Dan has a “Are you Sure?” down-sell, with 4% conversion.
[28:40] Dan is focused on his book offer, but he’s got special offers for his “knights”.
[29:47] How is the retention for Dan’s membership site?
[30:31] Dan is currently using ThriveCart and Drip.
[32:30] What marketing channels were NOT working for Dan.
[33:38] Throwback example of a bad marketing channel from Dan’s past and a lesson.
[36;08] No matter how good your stuff is doing in ONE media, every new media is a new test!
[38:00] Dan has gone legally bankrupt once, and technically bankrupt 4 more times for his hustle.
[39:16] Dan would have coffee with his great-grandfather.
[43:55] Where Dan lives on the internet.
[45:25] Don’t forget to visit us at TheCreativeHustler.com and LatinandCode.com! And leave us a review on iTunes!
[45:33] Peace Out, Creative Hustlers!
[45:39] Melissa’s Moment of Hustle
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