122: How to Use Your Personal Influence to Grow Your Brand with Barrett King
Release Date: 07/19/2018
133: New Beginnings for The Creative Hustler team!
The Creative Hustler Podcast
What's Up Creative Hustlers! Steven & Melissa attend SoCal Marketing Club event with Alan and record their final episode! Don't miss it!
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Easy Analytics for Marketers by Marketers with Ali & Anamika
The Creative Hustler Podcast
What’s Up, Creative Hustlers! Steven here. Today, we’re chatting with Ali & Anamika co-founders at Improvado, a data aggregation platform built for marketers, by marketers.
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130: Growth Hacking and Bad Ass Marketers & Founders with Hailey Friedman
The Creative Hustler Podcast
What’s Up, Creative Hustlers! Steven & Melissa here. Today, we’re talking with Hailey Friedman. Hailey is the head of marketing at Improvado, a tool helping marketers collect all their data in one place as well as being the current president of BAMF, a community of 20,000 marketers and founders globally.
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130: How you Sell your Creative Services with Blair Enns
The Creative Hustler Podcast
What’s Up, Creative Hustlers! Steven & Melissa here. Today, we’re talking with Blair Enns who is on a mission to change the way creative services are bought and sold the world over. He offers sales training and coaching for creative professionals and shares this wisdom in his two books the Win Without Pitching Manifesto and his most recent work, Pricing Creativity.
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129: Building an Online Business Using eCommerce with Anton Kraley
The Creative Hustler Podcast
What’s Up, Creative Hustlers! Steven & Melissa here. Today, from sunny San Diego, we’re talking with Anton Kraley, creator at Drop Ship Lifestyle, an online platform giving students the knowledge and tools necessary to create freedom through entrepreneurship by leveraging the power of drop shipping.
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128: The Art of Integrating Experiences into Physical Spaces with Drew Bryant
The Creative Hustler Podcast
What’s Up, Creative Hustlers! Steven & Melissa here. Today, we’re chatting with Drew Bryant, Associate VP of Design at Advent, who's outlook on design isn’t much different from his passion for the first Thursday and Friday of March Madness. Sounds like a page right out my personal manifesto.
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127: How to Stay Relevant No Matter Your Age with Chip Conley
The Creative Hustler Podcast
What’s Up, Creative Hustlers! Steven here. Today, we’re talking with Chip Conley, Bestselling author, and hospitality entrepreneur. After selling his company in 2010, he joined Airbnb, and as head of Global Hospitality and Strategy and since, has helped turn it into the world's largest hospitality brand. His latest book, Wisdom & Work explores the idea of writing your next chapter as you embark on the 2nd half of your life.
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126: AV Online and Offline with Alesia Hendley
The Creative Hustler Podcast
What’s Up, Creative Hustlers! Steven here.
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125: Disconnect to Connect at The Fireside Conference, An Invite Only Event with Daniel Levine & Steven Pulver
The Creative Hustler Podcast
What’s Up, Creative Hustlers! Steven & Melissa here. Today, we’re talking with Daniel Levine & Steven Pulver from The Fireside Conference, which is an all-inclusive, immersive, off-the-grid and off-the-record retreat featuring the brightest minds in business, the startup world, investors and media communities.
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124: LIVE Event: Optimize Your Website For Mobile Like A Boss!
The Creative Hustler Podcast
The Creative Hustler Live episode featuring SoCal Marketing Club. [00:00] This episode is brought to you by your Interim CMOs - . [00:16] What’s up Creative Hustlers! [00:47] Live from HOLONIS Studios, it’s the SoCal Marketing Club July Event! [00:55] Great interviews coming up, plus John Bertino! [01:23] We’re back with Marcela De Vivo from SEMRush. [01:30] Marcela’s last name means “Of Life” [02:00] What Marcela is excited about for mobile and tonight’s panel. [02:55] How you search for things on your phone is different then your computer. [03:19] Alan’s perspective on mobile...
info_outlineWhat’s Up, Creative Hustlers! Steven & Melissa here. Today, from sunny San Diego, we’re talking with Barrett King, a senior growth consultant at HubSpot, and a great friend and supporter of The Creative Hustler podcast
[00:00] This episode is brought to you by your Interim CMOs, Latin & Code.
[00:20] What’s up Creative Hustler!
[00:42] This episode is sponsored by The Agency Guy. Get some strategic direction on YOUR marketing budget!
[01:22] What’s up Barrett, and why he’s a Creative Hustler.
[02:48] Barrett has a digital design degree from Full Sail University.
[03:55] Melissa and Barrett almost had the same degree.
[05:00] Digital production, to hospitality, to HubSpot.
[06:45] Before he joined HubSpot, Barrett had no idea about inbound marketing.
[08:37] Steven & Melissa are past users of HubSpot.
[09:07] How HubSpot grew and scaled as fast as it did.
[09:47] HubSpot’s only guiding principle is “Use Good Judgement”
[11:20] Pull instead of Push strategy.
[12:20] You should be able to click and do it, like the Apple method.
[12:57] HubSpot facilitates human interaction online in an organic and helpful way.
[14:05] We help transform businesses from two people to 20 million dollar businesses.
[15:06] HubSpot allows businesses to own their shit.
[16:24] The internet allows your to own your shit in a whole new way.
[17:28] You are literally targeting the people you want around you.
[18:49] We have the ability to change the things we don’t like.
[19:59] It allows you to grow beyond your borders and craft meaningful relationships.
[20:24] The internet can also cause ignorance.
[21:05] It’s important to go outside of our own thoughts.
[22:22] A modern professional can really use the internet to grow their brand.
[23:46] The internet should give value to our life, but not BE our whole life.
[24:45] There’s always going to be those companies who have ideas around your idea, but if you have a good base, and deep roots, you will remain.
[26:14] HubSpot has different levels of their business.
[27:08] When your customers are happy, they tell others, and you get more customers.
[28:02] HubSpot went through and freed up more creativity in the last 12 to 18 months!
[28:50] HubSpot is aware of their growth and is aware of it and trying to improve it.
[29:50] We’ll still be a ferrari, but we’ll also make it easy for people to drive if they don’t want a ferrari.
[31:20] What’s exciting and new for Barrett!
[32:20] Barrett is on Twitter (@waystogrow) and Instagram (@abostonexperience).
[32:50] Barrett is all about process and creating ways for people to do things.
[34:45] Barrett would have a tequila with DiVinici. He was a true renaissance man.
[36:17] You gotta be great at everything, which means you gotta be willing to fail.
[37:28] Barrett is the first one to bring up DiVinici.
[37:41] Where Barrett lives on the internet.
[38:38] We love reviews! Leave us a review and visit us at TheCreativeHustler.com and LatinAndCode.com.
[38:47] Peace Out, Creative Hustlers
[38:55] Melissa’s Moment of Hustle.
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