Kasper Sierslev: The Social Media ZITE-geist
The Creative Influencer
Kasper Sierslev. Kasper is a marketing expert with over 20 years of experience working in-house, including as the head of creative at a large logistics shipping company. He has also built in-house creative agencies at several FORTUNE 500 companies and recently co-founded his own agency, ZITE. Kasper discusses how creativity is increasingly moving in-house for brands and their marketing, with more companies bringing creative work in-house rather than relying solely on external agencies, because of their direct connections to their product and customers. He is the author of the book...
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Mark Laita: Soft White Underbelly
The Creative Influencer
Episode Two of Season Nine. We interview Mark Laita. Mark is the creator and host of the Soft White Underbelly YouTube channel. Prior to starting the channel, he was a successful advertising photographer for over 40 years. Mark has a fascination with people living alternative lifestyles and decided to start interviewing and documenting their stories, which has led to the creation of his highly popular YouTube channel, which has 6 million subscribers. Mark has conducted nearly 9,000 interviews over the past 6 years, and has a unique ability to get people to open up and share deeply personal...
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The Influencer Agreements Series: Content Submission & Review
The Creative Influencer
Minisode One of Season Nine. Jon continues our in-depth discussion of influencer agreements and brand deals, discussing Content Submission & Review. This step is where you submit your deliverables to the brand for approval before the campaign goes live. It’s essentially a quality check to make sure your content aligns with the brand’s vision, meets legal and creative guidelines, and delivers the right message. It is also often outlined in the Influencer Brand Agreement—specifically the exact steps and the number of rounds for revisions. We will continue to take a deep dive into each...
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Sloane Price: 1.9 Million followers on TikTok (and counting…)
The Creative Influencer
Episode One of Season Nine. We interview Sloane Price. Sloane is a TikTok influencer with over 1,900,000 followers. She is also the youngest guest we have had on the podcast to date! Sloane shares how she uses AI to assist content creation, her strategic approach to building a successful TikTok channel, and her investment in other young influencers and their businesses. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/
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Season Nine—Next Week!
The Creative Influencer
We are excited to announce the launch of Season Nine of The Creative Influencer podcast. We have a host of great interviews lined up, which—as always—will be packed with topical advice and timely wisdom from Creators and Influencers, across a wide swath of the industry. We also continue our special Influencer Agreements Series. In each minisode in the series we take a deep dive into the sections of influencer agreements and brand deals. Stay tuned, this will be fun!
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When Cyber Trolls Attack
The Creative Influencer
Minisode Five of Season Eight. In this minisode, Jon discusses what to do when cyber trolls attack your online reputation. There as an overall dearth of information or guides on how to handle trolls that leave negative comments or reviews. Some sources recommend fighting back, while others warn against “feeding the trolls.” So we decided to create this guide and to provide a collection of our thoughts and recent experiences in dealing with online trolls. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/
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Dylan Huey: Social Media Saved My Life!
The Creative Influencer
Episode Three of Season Eight. We interview Dylan Huey. Dylan began speaking about social media from a unique perspective in high school, when he gave a TED Talk on how social media "saved his life." Since then, Dylan has built a career as a social media creator and entrepreneur. He talks about getting his start on Musical.ly and about founding REACH, a rapidly-growing organization that supports college students interested in social media and the creator economy. This interview is packed with Dylan’s insights on the current state of social media platforms, strategies for...
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The Influencer Agreements Series: The Creative Brief
The Creative Influencer
Minisode Two of Season Eight. Jon continues our in-depth discussion of influencer agreements and brand deals, discussing the Creative Brief—the twin sister of deliverables (covered in the last minisode). A creative brief is essentially a blueprint written by the brand, laying out all the key elements of how they want their product or message represented. It’s like a roadmap for your content creation, making sure the brand’s voice, message, and visual identity remain consistent across all their marketing efforts—including your work as an influencer. We will continue to take a deep dive...
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Molly Tracy: VRAI Digital
The Creative Influencer
Episode Two of Season Eight. We interview Molly Tracy. Molly is the founder and CEO of VRAI Digital, an agency focused on uplifting and amplifying female voices so they can share their truths. Molly has over a decade of experience in influencer marketing and has built a boutique roster of creators who are known for their strong points of view and ability to drive conversions. In this episode, we'll dive into Molly's journey, her approach to spotting and managing talent, and her insights on the evolving landscape of influencer marketing. A full transcript of this episode is available at Jon’s...
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The Influencer Agreements Series: Deliverables
The Creative Influencer
Minisode One of Season Eight. Jon continues our in-depth discussion of influencer agreements and brand deals, diving into another crucial aspect of these agreements: the Deliverables Required. If compensation is the “why” of your contract, deliverables are the “what.” They spell out exactly what you need to create and deliver to the brand—and getting them right is key to a successful partnership. We will continue to take a deep dive into each section of an influencer agreement in the minisodes to come in this special series. A full transcript of this episode is available at Jon’s...
info_outlineEpisode Four of Season Seven. We interview Derek Toombs. Derek is a filmmaker and the lead instructor in media communications at the LA Film School.
Derek shares his adventuresome life experience from serving in the Coast Guard, to going back to film school and how he approaches storytelling and finding your voice as an influencer in a crowded field.
A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/