If you want to be promoted by Apple Podcasts, we break it down for you! This is a must listen! Thoughts on the Apple's iPad event, from that crushing ad to the key updates to the iPad line. Apple Podcasts widget update on iOS 17.5; discussing the Q1 2024 Podcast Advertising benchmark Report from Magellan; What's a good podcast completion rate? The IAB released their 2023 US Podcast Revenue and growth projections plus, mean and median download numbers are back.
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Quick Episode Summary
- Intro to the show
- (2:02) Rob and Elsie conversation
- Why video podcasting can feel like such a heavy lift
- (6:43) R.I.P. Bill Monroe from The Strokecast, you are missed
- (10:55) Venture capitalists are using podcast to bring in founders
- (13:27) The Apple Ad that crushed all the things
- (17:43) What happened during the Apple iPad event?
- (24:31) Promo 1: Strokecast
- (25:02) Updates iOS 17.5, keep the purple out!
- (29:27) All about the Magellan Q1 2024 Podcast Advertising Benchmark report
- (36:48) All the tips to get your show featured on Apple Podcasts!
- (50:34) IAB Podcast advertising revenue and projections
- (53:48) Promo 2: Accessing College
- (54:56) Mean and median download numbers!
- (56:59) Where have we been and where are we going?
Featured Podcast Promo + Audio
- PROMO 1: The Strokecast --- no more link
- PROMO 2: Accessing College
Where have we been and where are we going
Thank you to Nick from MicMe for our awesome intro!
Podcasting Articles and Links mentioned by Rob and Elsie
- Leave us voice feedback!
- How Venture Capitalists Are Using Podcasts to Lure in Founders | Vanity Fair
- Apple Says Sorry For Much Criticized iPad Ad Trashed By Celebrities
- Apple Releases Logic Pro for Mac and iPad Updates With New AI Features - MacRumors
- Thomas Jefferson University apologizes after graduation announcer mispronounces multiple names, including the name THOMAS! | Not the Bee
- @stephenrobles • Color-changing Apple Podcasts widget is back in iOS 17.5! • Threads
- Podcast advertising benchmarks: Q1 2024 | Magellan AI – Podcast advertising analytics
- Optimize podcast promotion requests - Apple Podcasts for Creators
- Apple Podcasts Promotional Request - Airtable: Fill out this form first!
- IAB: Podcasting Will Break $2 Billion Ad Revenue Barrier In 2024 - Radio Ink
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