SFN225: How Entrepreneurs Can Solve Large-Scale Problems - with James Schmatenberger
Starting from Nothing - The Foundation Podcast | Building your business ENTIRELY from scratch.
Release Date: 08/01/2017
Starting from Nothing - The Foundation Podcast | Building your business ENTIRELY from scratch.
Kyle Gray is a mentor within The Foundation who helps businesses turn their stories into growth tools. He is also the author of the bestselling book , which has helped thousands of entrepreneurs tell their stories and grow their businesses with content marketing. Kyle developed many of the strategies and systems he uses while working for WP Curve, a startup that grew to 7 figures using content marketing and was recently sold to GoDaddy. Resources Learn more at Connect with Kyle on Twitter: Production & Development for The Foundation: Starting From Nothing...
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Craig Filek is on a mission to map the purpose genome of humanity... for humanity. He is the Executive Director of the Purpose Genome Institute and the creator of a psychological technology for unlocking your potential called Purpose Mapping®. Resources Learn more at To begin Purpose Mapping for free, visit Production & Development for The Foundation: Starting From Nothing Podcast by
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Ryan Moran returns to discuss his plans for building a $100M business. If you’re not familiar with Ryan already, he’s the Founder of both Capitalism.com and Freedom Fast Lane – and, although he’s barely 30-years-old, he recently exited a company for eight figures. Resources Learn more at Listen to Listen to
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Torben Anderson was in the corporate rat race for 20 years. Now he’s Founder of and, after just a few months, he’s generating $20k in monthly recurring revenue (MRR) – with just three customers. Resources Connect with Torben: |
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Just six months ago, Rufus Casey had one customer for his software product, GrowFlow – fast forward to today and he’s generating $26k in monthly recurring revenue. We dig in and share a case study of every step along the way. Resources Learn more at
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Phil MacNevin has over 16 years of experience in design, digital marketing, entrepreneurship training, and leadership, and his unique background has allowed him to work with some of the top people and brands in the industry: His digital marketing agency, , has built and automated marketing funnels for industry experts like Eben Pagan, Jordan Belfort, Christian Mickelsen, Chandler Bolt, and The Foundation. Phil also launched a new podcast, , where he helps entrepreneurs increase traffic, optimize conversions, and maximize their productivity – all while automating their business and...
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Sergey Zuev is a Starting From Nothing listener in the Ukraine who started his own software company a little over a year ago, and it is steadily growing and generating more money each month. We’re going to learn exactly what he did, where the idea came from, how he got the first version built, how he’s been marketing and selling it, and what he’s planning to do next. Sergey’s software, , connects your sales software with Google Analytics so you can track your website visitors all the way to a physical sale. Resources Connect with Sergey: Sign up for Sergey’s...
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Have you struggled to get heard in the entrepreneurial space? There’s a lot of noise in the space, but Jeremy is the Founder of the Create Your Own Life Podcast and he specializes in helping entrepreneurs share their story and get heard. After the initial success of the podcast, Jeremy partnered with Daniel Gefen to launch Get Featured to help other entrepreneurs get their message out by appearing as guests on the right podcasts. Resources Connect with Jeremy: | | Listen to the Learn more about Want to be an epic podcast guest? Learn how by downloading the FREE...
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Jules Schroeder is the founder of , a media and experiences company that operates a podcast on the Forbes Under 30 channel, while hosting five-day business accelerators in exotic locations worldwide. Her mission to inspire and empower millennials to live a life by their own design, where their greatest source of happiness is also their source of income. Resources Connect with Jules: | | | Learn more about the upcoming event:
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Since joining The Foundation in January 2017, Eathan Janney has launched a business (), pre-sold his first webinar, and started generating revenue. We share what he’s done along this journey so that you can skip some of the mistakes he made and leverage the lessons he learned. Resources Connect with Eathan: Read Eathan’s writing at the Learn more about
info_outlineDo you really understand how to address large-scale problems?
James Schmachtenberger has a unique education emphasizing the interconnected nature of large-scale problems, and this drives James to approach societal and health challenges with solutions that account for the entirety of a problem, rather than solving for one issue while creating another.
This mission recently led James to Founding the Neurohacker Collective, an applied neuroscience company that has assembled some of the world’s most accomplished doctors, scientists, and intellectuals to address the optimization of the human consciousness itself. Their first product to market, Qualia, is a revolutionary cognitive enhancement product and the most advanced nootropic on the market.
We discuss the importance of our world’s interconnectedness and how entrepreneurs can use universal principles of interconnectedness to make a greater impact.
In This Interview I Ask:
- 1:15 - How did James become somebody who has that kind of bio and thinks about problems in that type of way?
- 4:00 - When James talks about universal principles and why they matter, and the connectedness of all things, why is that something an entrepreneur should be taking into account? And what does he mean by universal principles?
- 8:20 - What were James’ parents like?
- 9:50 - Does James think about philosophy a lot, on a day-to-day basis? What philosophies shapes his lens and the way he sees things?
- 11:20 - How is having the experience of a more connected perspective going to help someone make a greater impact? How can people go about doing that?
- 14:30 - How does someone shift from thinking about self to thinking about the bigger picture, and how do they make it habitual?
- 24:10 - Empathy is possibly one of the greatest skills you can have as a human. Nobody really talks about it, but it is the driving force behind so many different things.
Universal Principles & Entrepreneurs
In Western society, we have a tendency to think about things very separately. We compartmentalize our health, business, relationships, politics, the environment, and just about everything else. We don’t tend to look at how all of the different facets of life interconnect and guide each other
If you only take into account the one thing you’re looking at or interested in, and don’t take into account how that plays into everything else, you’re going to be looking at too narrow of a picture – and, as a result, you will have a much lower likelihood of succeeding at whatever you care about or creating a real impact.
The Value of a Macro Perspective
“Whatever it is that we put a substantial portion of our time and attention into is going to take up our awareness and shape the kinds of thoughts we’re having and the actions we’re taking.“
If your thoughts are primarily focused around meeting your own needs, that will be the extent of where your mind allows you to go, and that’s not a meaningful or motivating place to focus a huge amount of your attention.
When you expand our awareness into a bigger picture, particularly how you can contribute to the bigger picture in a beneficial way, daily life becomes easier and you can affect more.
How to Become More Connected
“Pay attention to something bigger than yourself that motivates you, take some action, and more starts to illuminate along the path.”
The ability to hold a bigger picture is a skillset that has to be developed:
- Start by picking something bigger than yourself that you already care about, and start investing more time and attention into that. You generally can’t start with the whole.
- From there, you will inherently start to learn all of the other things that apply to that space and this will allow for expanded awareness.
Enhance your capacity for empathy:
- Empathy isn’t just caring or understanding – it’s allowing yourself to fully step into the experience of another living creature and allowing yourself to experience life as they do.
- That is the most profound way to expand one’s capacity for awareness, and for real maturity.
Resources