SFN226: The SaaS Cheat Code - with Dan Schwartz
Starting from Nothing - The Foundation Podcast | Building your business ENTIRELY from scratch.
Release Date: 08/08/2017
SFN237: The Story Engine: Grow Your Business with Content Marketing
Starting from Nothing - The Foundation Podcast | Building your business ENTIRELY from scratch.
Kyle Gray is a mentor within The Foundation who helps businesses turn their stories into growth tools. He is also the author of the bestselling book , which has helped thousands of entrepreneurs tell their stories and grow their businesses with content marketing. Kyle developed many of the strategies and systems he uses while working for WP Curve, a startup that grew to 7 figures using content marketing and was recently sold to GoDaddy. Resources Learn more at Connect with Kyle on Twitter: Production & Development for The Foundation: Starting From Nothing...
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SFN236 | Purpose Mapping: The Dirty Little Secret of Every High Achiever
Starting from Nothing - The Foundation Podcast | Building your business ENTIRELY from scratch.
Craig Filek is on a mission to map the purpose genome of humanity... for humanity. He is the Executive Director of the Purpose Genome Institute and the creator of a psychological technology for unlocking your potential called Purpose Mapping®. Resources Learn more at To begin Purpose Mapping for free, visit Production & Development for The Foundation: Starting From Nothing Podcast by
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SFN235: Ryan Moran’s Road Map to a $100M Business
Starting from Nothing - The Foundation Podcast | Building your business ENTIRELY from scratch.
Ryan Moran returns to discuss his plans for building a $100M business. If you’re not familiar with Ryan already, he’s the Founder of both Capitalism.com and Freedom Fast Lane – and, although he’s barely 30-years-old, he recently exited a company for eight figures. Resources Learn more at Listen to Listen to
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SFN234: Generating $20k MRR (With Just THREE Customers)
Starting from Nothing - The Foundation Podcast | Building your business ENTIRELY from scratch.
Torben Anderson was in the corporate rat race for 20 years. Now he’s Founder of and, after just a few months, he’s generating $20k in monthly recurring revenue (MRR) – with just three customers. Resources Connect with Torben: |
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SFN233: Scaling from One Customer to $26k MRR in 6 Months
Starting from Nothing - The Foundation Podcast | Building your business ENTIRELY from scratch.
Just six months ago, Rufus Casey had one customer for his software product, GrowFlow – fast forward to today and he’s generating $26k in monthly recurring revenue. We dig in and share a case study of every step along the way. Resources Learn more at
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SFN232: The Foundation & Future of Internet Marketing
Starting from Nothing - The Foundation Podcast | Building your business ENTIRELY from scratch.
Phil MacNevin has over 16 years of experience in design, digital marketing, entrepreneurship training, and leadership, and his unique background has allowed him to work with some of the top people and brands in the industry: His digital marketing agency, , has built and automated marketing funnels for industry experts like Eben Pagan, Jordan Belfort, Christian Mickelsen, Chandler Bolt, and The Foundation. Phil also launched a new podcast, , where he helps entrepreneurs increase traffic, optimize conversions, and maximize their productivity – all while automating their business and...
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SFN231: CASE STUDY: A Software Business from Idea Extraction to Sales
Starting from Nothing - The Foundation Podcast | Building your business ENTIRELY from scratch.
Sergey Zuev is a Starting From Nothing listener in the Ukraine who started his own software company a little over a year ago, and it is steadily growing and generating more money each month. We’re going to learn exactly what he did, where the idea came from, how he got the first version built, how he’s been marketing and selling it, and what he’s planning to do next. Sergey’s software, , connects your sales software with Google Analytics so you can track your website visitors all the way to a physical sale. Resources Connect with Sergey: Sign up for Sergey’s...
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SFN230: Create Your Own Life: Action Begets Traction - with Jeremy Slate
Starting from Nothing - The Foundation Podcast | Building your business ENTIRELY from scratch.
Have you struggled to get heard in the entrepreneurial space? There’s a lot of noise in the space, but Jeremy is the Founder of the Create Your Own Life Podcast and he specializes in helping entrepreneurs share their story and get heard. After the initial success of the podcast, Jeremy partnered with Daniel Gefen to launch Get Featured to help other entrepreneurs get their message out by appearing as guests on the right podcasts. Resources Connect with Jeremy: | | Listen to the Learn more about Want to be an epic podcast guest? Learn how by downloading the FREE...
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SFN229: Saying HELL YES to an Unconventional Life - with Jules Schroeder
Starting from Nothing - The Foundation Podcast | Building your business ENTIRELY from scratch.
Jules Schroeder is the founder of , a media and experiences company that operates a podcast on the Forbes Under 30 channel, while hosting five-day business accelerators in exotic locations worldwide. Her mission to inspire and empower millennials to live a life by their own design, where their greatest source of happiness is also their source of income. Resources Connect with Jules: | | | Learn more about the upcoming event:
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SFN228: Case Study: From The Foundation to Sales
Starting from Nothing - The Foundation Podcast | Building your business ENTIRELY from scratch.
Since joining The Foundation in January 2017, Eathan Janney has launched a business (), pre-sold his first webinar, and started generating revenue. We share what he’s done along this journey so that you can skip some of the mistakes he made and leverage the lessons he learned. Resources Connect with Eathan: Read Eathan’s writing at the Learn more about
info_outlineIf you are a non-technical person, you can still start (and grow) a successful software company.
Dan Schwartz is the Founder & CEO of InvestorFuse, a bootstrapped SaaS company that just hit $1M in annual revenue. However, Dan isn’t a developer and he hasn’t written any code.
Dan also wrote one of The Foundation’s most successful guest blog posts, “The SaaS Cheat Code," and today he’s going to share the cheat code with you.
In This Interview I Ask:
- 1:40 - How did Dan get started, and how did he wind up building a software company?
- 5:30 - What was the community you shared your solution with, and how did you reach them?
- 11:20 - It’s expensive to build the software from scratch so, instead of doing that, Dan built it on top of Podio. How much did that save you?
- 12:30 - Did the customer base care at all that it was built on Podio?
- 16:50 - What were Dan’s biggest lessons from all of this?
- 19:40 - Where is Dan going next?
People Don’t Care How Their Problems are Solved
“We could have built InvestorFuse on Microsoft Word, as long as it did what we said it would do.”
When starting InvestorFuse, Dan saved a lot of money by building the product on top of Podio. They were able to go from idea to beta launch in just three months!
Dan wrote in his guest post, “Here’s the big realization: Cloud based software services, APIs, and integrations that connect all these tools together have made it easier than ever for non-techy people to quickly prototype the building blocks of a SaaS … A ton of investors were using Podio at the time because of its flexibility, but with flexibility came some challenges.”
Dan solved those problems by systematizing and automating parts of Podio.
By productizing the automation service, he was able to sell customers a solution. The customers didn’t care that it was built on Podio because they were still able to stay on top of their leads and close more deals.
Resources
- Learn more about InvestorFuse
- Connect with Dan: [email protected]