Episode #18 - Franchise Development 101 (Sales)
Release Date: 08/22/2018
Episode #36 - Branding Your Franchise
The Franchise Manual Podcast
My Podner in this episode is Jordis Small and she’s going to talk with us today about branding. Branding is a word that is used in many contexts and sometimes misused and misunderstood. Jordis promises to clear all of that up for us today. This will be a fun ride Note: Ms. Jordis is recovering from a nasty cold and she lost her voice. The voice is scratchy but the content is GOLDEN. Time Stamps Jordis Small Intro 00:00:32 Segment 1 00:02:42 Get to know Jordis Small Segment 2 00:18:00 Topic Segment – Branding Your Franchise Segment 3 01:14:12 ...
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Episode #35 - The Challenges of Scaling to Over 50 Units
The Franchise Manual Podcast
My Podner in this episode is Tom Wells and he’s going to talk with us today about the challenges of scaling a brand over 50 units. It’s a moving target and things change, and he’s going to share some REALLY COOL stuff with us today. Time Stamps Tom Wells Intro 00:00:31 Segment 1 00:02:13 Get to know Tom Wells Segment 2 00:27:05 Topic Segment – Challenges of Scaling to Over 50 Units Segment 3 01:06:27 Quickdraw Questions Topics Discussed in this Episode Key areas franchisors miss in their first year: This ultimately comes down...
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Episode #34 - New Franchisor Pitfalls
The Franchise Manual Podcast
My Podner in this episode is Michael Peterson and he’s going to talk with us today about the mistakes that new franchisors typically make during their first year of operation. Some of these mistakes can be quite expensive, while others can lead to the death of your entire system. If you are a newly minted franchisor, or if you are about to start your journey, this is one that you won’t want to miss. Time Stamps Michael Peterson Intro 00:00:31 Segment 1 00:02:37 Get to know Michael Peterson Segment 2 00:20:39 Topic Segment – New Franchisor Pitfalls ...
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Episode #33 - The Franchise Expo
The Franchise Manual Podcast
My Podner in this episode is Tom Portesy and he’s going to talk with us today about how to maximize the return on your investment at a franchise expo, how to avoid the pitfalls, and best practices that will help you represent your brand in the best light. Time Stamps Tom Portesy Intro 00:00:27 Segment 1 00:03:41 Get to know Tom Portesy Segment 2 00:18:22 Topic Segment – The Franchise Expo Segment 3 01:03:42 Quickdraw Questions Topics Discussed in this Episode What is a franchise expo Short history of the expo How to manage...
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Episode #32 - Marketing to Prospective Franchisees
The Franchise Manual Podcast
Jackie Hoegger talks with us today about how to market to prospective franchisees. This conversation spans topics such as website design, digital marketing, even down to how you treat your existing franchisees. This is our first episode on the topic of marketing and we came out of the chute with a GREAT one.
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Episode #31 - The Franchise Operating Manual
The Franchise Manual Podcast
What franchisors should know about their franchise operating manual.
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Episode #30 - Site Selection, Real Estate, and Build-Out
The Franchise Manual Podcast
My Podner in this episode is Brendan Charles and he’s going to talk with us today about what franchisors should be teaching their franchisees about site selection, real estate negotiations, and build-out. Bad decisions in these areas can be detrimental to the success of the location.
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Episode #29 - Creating Customer Loyalty
The Franchise Manual Podcast
My Podner duo in this episode is Andy Erskine and Bob Gappa of Management 2000, and they’re going to talk with us today about the importance of customer loyalty, what drives it, and how to manage it.
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Episode #28 - Generating Franchisee Leads
The Franchise Manual Podcast
Red Boswell talks with us today about how to generate franchisee leads. This is one of the hottest topics with franchisors. This discussion will benefit both new and seasoned franchisors.
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Episode #27 - Franchising 101
The Franchise Manual Podcast
My Podner in this episode is Rob Vinson and he’s going to talk with us today about Franchising 101 – Where to start when you backed into franchising by accident, and don’t know where to go.
info_outlineMy Podner on today’s show is Mike Pollock and he’s going to give us tips on how to build a franchise development system for your franchise. But it was more than just that because we also talked about how to take a warm lead through the process to close the deal.
Time Stamp
Mike Pollock Intro 00:00:40
Segment 1 00:03:15
Get to know Get to know Mike
Segment 2 00:22:10
Topic Segment – Franchise Development 101 (Sales)
Segment 3 01:18:40
Quickdraw Questions
Topics discussed in this episode:
How to set up an efficient process for franchise development
· Brand Overview Presentation (45 minutes to 1 hour long)
· Develop a solid franchise prospect application that focuses on:
o Background
o Financial situation
· Have the Unit Economics Call
o FDD introduction call (15 minutes)
o Unit Economics (45 minutes)
o Receive signed Item 23 (Proof of receipt of FDD)
o Password
o Validation instructions
· Validation Debriefing Call
· Discovery Day
o Brand Overview Review
o Meet the Team
o Lunch and dinner are the best opportunity to visit with prospects
o Field Visits
· Voting Process
It is best to have multiple prospects attend a discovery day (between 4 and 5)
If you are going to hire a company such as FranLift to manage the franchise development process, then it is best to get them involved earlier rather than later.
Have a marketing budget set aside in advance. It typically costs between 8K and 15K to bring 1 franchisee in the door.
Mike Pollock
FranLift Franchise Experts
214-551-0261
Kit Vinson
FranMan Inc. (Franchise Manuals)
214-736-3939 x1