The Greatness Garage Episode 29 - Carrie Melissa Jones
Release Date: 03/20/2021
The Greatness Garage Episode 162 - Jarid Lundeen
THE Greatness Garage Podcast
In this heartfelt and inspiring episode of The Greatness Garage, Brad welcomes longtime friend and entrepreneur Jarid Lundy — a third-generation business leader, father of six, and champion of building meaningful workplaces. Jarid opens up about his journey from dreaming of becoming a chef and restaurant owner to leading multiple businesses across North Dakota, including tire centers and a restaurant. He reflects on how family has been both his grounding force and his greatest training ground, shaping his leadership, resilience, and purpose. Listeners will hear how Jarid navigated financial...
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The Greatness Garage Episode 161 - Derek Blacksher
THE Greatness Garage Podcast
In this powerful and inspiring episode, Brad sits down with former pro baseball player turned entrepreneur and coach, Derek Blacksher. From grinding through 100-hour workweeks to building a thriving fitness business and leadership movement, Derek shares the raw truth behind pursuing purpose, family balance, and personal fortitude. Derek opens up about: His journey from professional baseball to opening an F45 franchise The burnout moment that forced him to confront overtraining in business and life Learning the hard way about systems, delegation, and scaling with intention The critical...
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The Greatness Garage Episode 160 - Maurice Buchanan
THE Greatness Garage Podcast
In this episode of The Greatness Garage, Brad welcomes Maurice, co-owner of Wurk Gym in Minnetonka, Minnesota. Maurice shares the real, behind-the-scenes journey of launching a fitness facility in 2019—right before the pandemic—and the trials, lessons, and triumphs that came with it. From navigating the hidden challenges of commercial real estate (sprinkler systems, ADA compliance, HVAC headaches) to painting ceilings that literally collapsed overnight, Maurice takes us inside the “build it as you fly it” chaos that every small business owner can relate to. We also dive into the world...
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The Greatness Garage Episode 159 - Mike Goodfriend
THE Greatness Garage Podcast
In this episode of The Greatness Garage, Brad Borkhuis welcomes longtime friend and executive coach Mike Goodfriend of Goodfriend Consulting. With over 30 years in coaching and team development, Mike shares powerful lessons from his journey—from becoming an early adopter of the Birkman Method in the 1980s to building programs that help leaders and teams embrace their unconventional strengths. Together, Brad and Mike explore: The hidden value of “unconventional” traits in leadership and teamwork. Why culture plays such a big role in whether organizations embrace or resist different...
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The Greatness Garage Episode 158 - David Handler
THE Greatness Garage Podcast
In this episode of The Greatness Garage, Brad Borkhuis welcomes executive coach David Handler—a man whose career spans sports television, global sports travel, franchising, and over two decades of leadership coaching. David shares remarkable stories from his journey, including what he “wished he would have” done differently, lessons learned from missed opportunities, and how risk tolerance shapes our paths in business and in life. From launching a Notre Dame travel company on a napkin sketch to producing thousands of live sports broadcasts, David’s experiences reveal the balance...
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The Greatness Garage Episode 157 - Dr. Kenneth Moger
THE Greatness Garage Podcast
In this powerful episode of The Greatness Garage, host Brad Borkhuis sits down with Dr. Ken Mojer, a chiropractor with over three decades of experience, a husband, father, and soon-to-be grandfather. Dr. Ken opens up about his journey—from building and buying practices during the changing landscape of chiropractic care, to navigating personal challenges, and finding deeper meaning in family, faith, and legacy. He shares candid reflections on the “I wish I would have” moments of his career, including lessons learned from industry shifts, personal development struggles, and the unique...
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The Greatness Garage Episode 156 - Ricardo Monardez
THE Greatness Garage Podcast
In this episode of The Greatness Garage, Brad Borkhuis sits down with Ricardo Monardez, founder of Taligens, a cultural transformation company. Ricardo shares his unconventional journey from being trained as an architect in Chile to becoming an organizational coach and business leader in the U.S. He opens up about the challenges of starting a business without a network, the power of partnerships, and how admiration and trust shape successful collaborations. Ricardo also reflects on his early leadership lessons, including a pivotal moment when he asked a team member to “help me be your...
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The Greatness Garage Episode 155 - Chris Hawley
THE Greatness Garage Podcast
In this episode of The Greatness Garage, Brad welcomes Chris Hawley, founding principal of Craftwell Architecture + Construction, a 22-person design-build firm based in Fargo, North Dakota. Chris shares his journey from starting his firm at just 32 years old to leading projects across the Upper Midwest and beyond. Chris opens up about the lessons he’s learned along the way—the importance of asking better questions earlier in his career, the grit it took to push through sleepless nights in the firm’s early days, and the pivotal role of mentors, family, and community support. He also...
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The Greatness Garage Episode 154 - Rich Hall
THE Greatness Garage Podcast
In this episode of The Greatness Garage, Rich Hall, a seasoned business advisor and certified CEPA, shares his inspiring journey through corporate upheavals, entrepreneurial challenges, and the power of living your values. Discover how culture, risk-taking, and authenticity shape sustainable success—and get practical insights on leveraging technology, embracing change, and making bold moves. Whether you're starting out or scaling up, Rich's stories and lessons will motivate you to full speed ahead toward greatness.
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The Greatness Garage Episode 153 - Matthew Hanson
THE Greatness Garage Podcast
Episode Description – The Greatness Garage: Dr. Matt Hanson In this powerful and inspiring episode of The Greatness Garage, Brad sits down with Dr. Matt Hanson — a top-tier chiropractor, entrepreneur, and innovator from Minot, North Dakota — to explore the lessons, challenges, and breakthroughs that have shaped his remarkable journey. From the humbling early days of launching a practice in the wrong place at the wrong time, to building one of the top-performing chiropractic clinics in the nation, Dr. Matt shares candidly about the missteps he wishes he’d avoided, the...
info_outlineWhat is the difference between a community and an audience?
In this episode of The Greatness Garage, I'm talking with Carrie Melissa Jones, an Author and Online Community Strategist! 🙌🔥 Carrie is the author of “Building Brand Communities” and has been managing online communities since the early 2000s, she’s trained, advised, and coached leaders of thousands of online communities.Today we discuss the deeper meanings of cultivating a community and how building your business around that community can lead you to a level of success that most businesses never reach.
Carrie says, “It is difficult, it is challenging, and it is revolutionary to build and operate a business by your values.”
👉Trust your gut when you know it's the real thing and not a mirage.
👉It's good to have both an audience and a community, knowing how to utilize them is the key!
During the interview you will learn:
🏆How to define a Brand Community
🏆How Communities can prevent extraction and harm within society and the environment
🏆How to handle loss of control of your brand
🏆How to build an community vs an audience
🏆Why it's important to operate your business led by your values...and more!
Be sure to catch the video version of this interview on our FB Group (here! 👏👏👏), so make sure you add it to your calendar so you won't miss an episode!🏆🌟