The Secret To Achieving Product-Market Fit - With Lama.ai Founder
Billion Dollar Tech
“Something that doesn't slice the pie differently or steal someone else's breakfast, but something with a potential to grow the overall pie,” is Omri Yacubovich’s description of Lama.ai, of which he is co-founder and CEO. Lama.ai provides business lending to banks, credit unions, SaaS companies, fintech and B2B brands. Through his research, Omri found that 80 percent of businesses that applied for a loan through their primary banking relationship were declined. Alternative methods included exorbitant APRs that could reach as much as 400%, as well as a very high cost of acquisition and...
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How to Develop Emotional Intelligence - Public Company CEO Shares
Billion Dollar Tech
“You probably can’t overemphasize the importance of your co-founder relationship,” says Noah Abelson-Gertler, founder coach and former public company CEO, explaining that 50% of startups and scaleups that fail do so due to co-founder relationships. Co-founders have an intimacy that is like marriage without the romance—you experience highs and lows, make major decisions together, you’re dependent on each other, and can often spend more time together than you do with your actual spouse. That is why it is so important to be as thorough as possible in getting to know your potential...
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Top Hostage Negotiator Teaches You How to Be a World-Class Communicator
Billion Dollar Tech
“We're emotional beings that think, not thinking beings that feel,” says Scott Walker, leadership coach, former Scotland Yard detective and one of the world’s most experienced kidnap for ransom negotiators. Scott joins the podcast today to share what engaging in covert counterterrorism and kidnapping operations has taught him about communicating in life and in the corporate world. The process, Scott explains, is a matter of taking your emotions—as well as your ego—out of the equation. At the same time, you must be very aware of the other person’s emotions, what they want and need...
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A Revolution in Blue Collar Jobs - How Sh1ft Creates 10X More Opportunity!
Billion Dollar Tech
“We started to feel like there was something bigger here, that this could be transformational,” says Jason Radisson, co-founder and CEO of Sh1ft, which brings push button technology to blue collar and middle class work, and is transforming HR in the B2B spaces by implementing gig economy-style automation and efficiency. Sh1ft promises to eliminate 80 to 90 percent of a traditional HR employee’s role by resolving issues such as schedule inefficiencies and time fraud. Sh1ft is currently making great strides in the professions of engineering, construction, and nursing. Born to a...
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From $0 - $3B | Peek Inside Crypto Unicorn Anchorage Digital
Billion Dollar Tech
“What if we could do it better than anyone else in the ecosystem?” Nathan McCauley asked himself while co-founding Anchorage Digital, a unicorn assets platform that provides instantly settled key storage and custody—holding investments on behalf of investors—for digital assets like Bitcoin and Ethereum. Before starting this venture, he worked at financial services platform Square, where he performed what he called “financial security” for four years with his future Anchorage Digital co-founder Diogo Monica. There the two helped to design the digital card reader with Jack Dorsey....
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Magic Words: Master the art of persuasion | NYT Best Seller Jonah Berger
Billion Dollar Tech
New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams. He labels them SPEACC (“speak,” phonetically), and they are crucial to understanding if one wants to be a more effective and charismatic speaker. Meanwhile, Jonah explains–using words like seems, think, should–-lessens the effectiveness of speech overall. More specifically, though, there are certain hedging phrases which yield more...
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The Entrepreneur Success Story of Tony Jamous [Secrets of Building Two Unicorn Companies]
Billion Dollar Tech
“What drives me is the mission,” says Tony Jamous, founder and CEO of Oyster HR, a business that, as Brendan puts it, is “stewarding the remote work revolution.” Oyster, Tony’s second unicorn company, works to allow businesses to hire anyone from around the world without restriction. With their needs fulfilled, companies can then focus on their growth. This starts with everyone establishing their mission, collectively and individually. As Brendan points out, being mission driven ensures that your business is solving an actual problem. Yet, so many workers don’t know why they are...
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$1.6B CEO Reveals Secret to Identifying Undiscovered Niches
Billion Dollar Tech
“I had one job, which was to get the data right. Why was that so freaking hard?” asked Barr Moses, co-founder and CEO of Monte Carlo, the world’s first data observability platform, discussing what motivated her to create the product. Having worked with data for 15 years, she realized so many people across the industry couldn’t seem to get it right, nor did they have a systematic, scalable way to make sure data was accurate. In the world we’re living in, where so many people have access to data, just a few minutes of inaccurate data can lead to poor customer experience and millions of...
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Peel Back the Curtain! How To Build a $3.7B Technology Brand
Billion Dollar Tech
“Harness builds software for teams that build software,” says Scott Sanchez, CMO of Harness. Scott and his team recognize that software developers at larger companies spend an increasing amount of time doing everything but coding. Harness provides a series of end to end products which ensure that that coding is high quality and delivered quickly and securely. He explains the importance of positioning and individuating in an industry in which an increasing number of people are selling a similar product. A large part of setting your business apart is providing thoughtful, valuable...
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From $0 to $3B Valuation - Marcelo Lebre, Co-Founder Remote.com
Billion Dollar Tech
“We knew we wanted to address the pain of remote work,” said Marcelo Lebre of the goal he and Job van der Voort shared when the two founded Remote.com in 2019. As it turns out, it was a worldwide pain. There were countless freelancers who were waiting to be matched with opportunities and vice versa. Remote.com scaled the problem on a global level so that the right talent could be pooled from anywhere. Currently, the majority of the site’s business is inbound and via word of mouth. As Marcelo points out, this is due to the power of the brand, but also of the pain itself. A major feature...
info_outline“It’s the best place to target business buyers,” says Brendan of LinkedIn Ads. In this episode he’ll walk you through a set of tips to help you optimally utilize the platform, connect to your target audience, and get an optimal ROI. This starts with helping you to decide if you should be using it in the first place.
This begins with knowing how to position your product. Being able to generate the right leads and get in front of the right audience at the right intersection is more important than the product itself.
Brendan will walk you through the features to familiarize yourself with and tell you what is most likely to make potential buyers change their minds.
Quotes:
“We consistently see companies scale up using LinkedIn Ads.” (2:35-2:36 | Brendan)
“If you use just the job function, and don't either build lookalike audiences, where you're getting really specific about who you're reaching, or niche down based on job title, you will get a lot of crap back, especially if you're trying to target folks like founders, or CEOs. Because every yahoo on the planet calls themselves a CEO or founder in their LinkedIn profile.” (7:04-7:34 | Brendan)
“This is why positioning matters, and content strategy matters.” (11:28-11:31 | Brendan)
Connect with Brendan Dell:
LinkedIn: https://www.linkedin.com/in/brendandell/
YouTube: https://www.youtube.com/c/BrendanDell
Instagram: @thebrendandell
TikTok: @brendandell39
Buy a copy of Brendan’s Book, The 12 Immutable Laws of High-Impact Messaging: https://www.indiebound.org/book/9780578210926
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