Why Your Audience Isn’t Connecting With You EP 126
Release Date: 03/18/2021
Content Creation Made Easy
Have you ever jotted an email to your list while waiting for dinner to heat up?
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What are the mistakes Jen made during her last launch? Well - she’ll tell you on today's episode of Content Creation Made Easy!
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It’s scary to go from having an itch, desire, or dream to bring a THING - a course - a book - a product -
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Today, Jen talks about the strategies she employs herself and what she teaches her clients: SUSTAINABLE, realistic content creation isn’t a fantasy.
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You could learn everything there is to know about content, messaging, copy, and marketing - but no matter how much people learn or how many tools they have, they remain in STRUGGLE because planning is really hard for them!
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If you feel like your words don't land with your audience - that you're invisible, they scroll by you, or don't open your emails - then there's probably a very easy solution:
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People will tell you to “be authentic” in your content - but how do you do that - and how do you do it WELL?
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We want to be visible online, but we just don't want people to see US. That's how Jen felt - and she used stock photos, memes, & Canva visuals in her content so her audience wouldn't have to see her.
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When you’re really good at a LOT of things in your business, you wind up doing ALL the things in your business…
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Today we're talking about the MOTHER of all things in our business…
info_outlineOne of the major struggles in marketing & content is that it’s a HUGE time suck.
We work so hard on it - it’s often a heavy lift - and when it falls flat or gets no engagement, it’s easy to blame ourselves.
Here’s the thing: sometimes, it’s not your fault.
Sometimes, what we’re saying to our audience…they just can’t HEAR it. For many reasons.
And as a marketer & content creator, you’ve got to learn to Say This and Not that…
Today Jen unpacks WHY this happens and what it means for you & your content so you can stop working so hard.