Using Unconventional Thinking to Tackle Creative Blocks with guest David Carson (Ep189)

Using Unconventional Thinking to Tackle Creative Blocks with guest David Carson

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Segment 1 (Announcements/Author Updates):

• (Valerie): catching up from being in Florida. Book club. Cleaned my son's kitchen, dog training started, email past retreat participants to personally invite them to the new coaching program. 
• • Aligned Author: A bespoke book coaching journey for soul-led experts, creatives, and writers ready to channel their life's work into a living, breathing legacy.)  I created Aligned Author to provide a sacred space for authors to truly understand what has been holding them back, to learn how to merge the soul with the ego, to live and create in that duality, and to discover their own super powers. 
• • Creating a new freebie for my mailing list and patrons (patrons always get everything 1^st, even before the mailing list subscribers). It's a three-part micro masterclass on story structure, character arc, and universal truth stmt/theme

• (Erick): Shadow Signals for sale now; publishing anthology soon; updating back
• Fake My Run for Strava; Much Music (from Canada); Fuse (MTV competitor)

What are you reading?

• Valerie:  
• How to Read a Book (Monica Wood)
• (Not ready to give up on them, but struggling to finish them:) Four Thousand Weeks: Time Management for Mortals by Oliver Burkeman; The Year of the Puppy (Alexandra Horowitz) ;  The Teller of Small Fortunes Julie Leong 
• Erick:   A Wounded Deer Leaps Highest (Charlie J. Stephens) 
• David: 831 Stories (Comedic Timing) The Case Against Reality (Donald Hoffman) The Weirdest People in the World; N+1 (The Pirates of Ayahuasca: That Shaman Stole My Personality)
• • Segment 2 (Resources/Tips/Tidbits):

• Tidbit #1: • Tidbit #2: 

 

Segment 3 (Main Topic):  Using Unconventional Thinking to Tackle Creative Blocks

 

David Carson is an entrepreneur and marketing innovator whose groundbreaking companies and products have impacted millions worldwide. Renowned for his expertise in creative thinking, Carson has collaborated with global giants like American Express, Nike, Coca-Cola, and IKEA, as well as cutting-edge advertising agencies including Mother and Ogilvy. His unconventional approach has not only shaped iconic brands but also challenged traditional notions of problem-solving in business and beyond.

 

Dumb-Thinking makes you smarter. "Smart" prevents the creative thinking. Strive to have "dumb ideas." 

 

Exercises to teach brain to think of dumb ideas: ways to think

Example: George Castanza Model (Do the Opposite of Everything you typically do)

How develop that curiosity?

Creation: What if? To follow the curiosity. It may seem absurd, but go deeper. Make it worse.

Improv (Yes, And for collaborating) 

Use Chat GPT as a collaborator. It wants to be "smart," to make them "illogical": what is a commonality between extreme ideas, or create a new idea from two opposite things. 

Colab Culture. If it's weird enough, it gets me curious. Lean in.

 

Example: Make it Worse (to create new things, learned how to NOT do it, shake up brain)

When start projects, start with mental models first, what you've written isn't that precious, too afraid to change it.

 

Test the dumb idea with feedback. What's the fastest way to test? Tik-tok, open mic, writing group, social media ads, reddit, 

Dumbify: summer

Podcast: Dumbify (dumb ideas that have changed culture)

 

The Weird and the Eerie 

 

Mask under a mask as a plot device.

Sign up for David's Newsletter: Dumbify (David-carson.com)

Look for the podcast next month or two, and the book this summer.

 

And don't forget:

Go to valerieihsan.com to schedule a free consultation to see if Aligned Author is right for you.

 

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