Libsyn Directory

362. Perry Marshall, Author and Sales & Marketing Guru, on Redefining the 80/20 Rule, buying time for superhuman productivity, and solving tough problems [Best of Series]

The Inner Chief

Release Date: 04/01/2025

379. A practical 5-step Annual Review Process for senior executives [Minisode]

The Inner Chief

“ The key here is not perfection, it’s all about just doing the very best we can in the current state of our life.” Chief, in our last episode of 2025, I'm going to share with you the exact end of year review process I’ve refined over more than two decades that gives me clarity, alignment, and meaningful progress. You can complete this on your own or with your partner, but in the Council of Chiefs we take it further by building a full Executive Playbook that guides both your career and life. 🎧👉 👂 JOIN THE COUNCIL OF CHIEFS. Break the isolation and stretch your...

Mini Chief: Tim Oberg, former CEO of parkrun Australia on building a vibrant community [Best of Series]

The Inner Chief

“It’s now obvious to me that it's harder to maintain that sense of community unless you've got things like parkrun that are driving that connection.” This is a special episode only available to our podcast subscribers, which we call The Mini Chief. These are short, sharp highlights from our fabulous CEO guests, where you get a 5 to 10 minute snapshot from their full episode. This Mini Chief episode features Tim Oberg, former CEO of parkrun Australia. His full episode is titled Escaping the rat race, building a vibrant community and managing anxiety. You can find the full audio and show...

378. Rupert Guinness, legendary sports writer and ultra-endurance cyclist, on choosing growth and opportunity and discovering untapped physical and mental capacity through extreme adversity

The Inner Chief

“As human beings we have a lot more physically and mentally than we give ourselves credit for. When we think we're done, I don't think we're near.” In this episode of The Inner Chief podcast, I speak to Rupert Guinness, legendary sports writer and ultra-endurance cyclist, on choosing growth and opportunity at every turn, and discovering untapped physical and mental capacity through extreme adversity. 🎧👉 👂 ARE YOUR PEOPLE RESISTING CHANGE? Learn to lead the right way right now with the Chief Maker Guide to Situational Leadership: Rupert is a Sydney-based...

Mini Chief: The 5 Ps of a perfect investor pitch, with James Schofield of Insight Investor Relations

The Inner Chief

“Start telling your story really early. By the time the actual capital raise comes around, you can create something that’s oversubscribed.” This is a special episode only available to our podcast subscribers, which we call The Mini Chief. These are short, sharp highlights from our fabulous guests, where you get a 5 to 10 minute snapshot from their full episode. This Mini Chief episode features James Schofield, Founder of Insight Investor Relations. His full episode is titled Pitching your business, raising capital and winning investor trust. You can find the full audio and show notes...

377. Tim Oberg, Former CEO of parkrun Australia, on escaping the rat race, building a vibrant community and managing anxiety [Best of Series]

The Inner Chief

“It’s now obvious to me that it's harder to maintain that sense of community unless you've got things like parkrun that are driving that connection.” In this Best of Series episode, we replay a chat we had in 2019 with Tim Oberg, Former CEO of parkrun Australia on escaping the rat race, building a vibrant community and managing anxiety. 🎧👉 👂 WANT TO ACCELERATE YOUR NEXT PROMOTION? COMPLETE YOUR FREE CAREER SCORECARD: Tim has a background in teaching and travel, having set up his own tour business in London in the early 2000s. He stumbled upon...

376. Pitching your business, raising capital and winning investor trust, with James Schofield, Founder of Insight Investor Relations

The Inner Chief

“The best founders are constantly pitching – for customers, recruits, suppliers and capital.” In this episode of The Inner Chief podcast, I speak to James Schofield, Founder of Insight Investor Relations, on Pitching your business, raising capital and winning investor trust. 🎧👉 👂 INFLUENCE DIFFICULT STAKEHOLDERS USING THIS STEP-BY-STEP GUIDE: James speaks the language of investors - over a 25-year career in capital markets, he’s advised from both sides of the table: first as a top-rated equity analyst with Merrill Lynch, UBS, and Deutsche...

375. Decision Clarity Matrix: Mastering a Clear Mind for high-impact decisions [Minisode]

The Inner Chief

“You can’t make good choices from a cluttered mind.” Chief, today I'm going to introduce you to one of the most powerful tools in leadership: The Decision Clarity Matrix. Every part of your life and career is shaped by the quality of your decisions. From relationships to investments, to how you respond in tough moments, your reputation and legacy all come down to one thing. Decision-making. Yet, no one really teaches us how to make good decisions. Until today, that is! 🎧👉 👂 ONE THING IS CERTAIN, TO BE A TRUE CHIEF, COGNITIVE CLARITY IS CRITICAL. WHERE DO YOU SIT ON THE...

Mini Chief: Neil Craig, Former AFL Head Coach on how to elicit the best decisions through knowing your North Star [Best of Series]

The Inner Chief

“Your values and philosophy about why you do things are your North Star; without them your decisions will be wishy-washy.” This is a special episode only available to our podcast subscribers, which we call The Mini Chief. These are short, sharp highlights from our fabulous CEO guests, where you get a 5 to 10 minute snapshot from their full episode. This Mini Chief episode features Neil Craig, Former AFL Coach and England Rugby High Performance Manager. His full episode is titled High performance environments, your North Star and decision-making under pressure. You can find the full...

374. Fix, Reset, Grow, Change the Game: The Four Stages of Business Transformation [Minisode]

The Inner Chief

“Chiefs who take a one-size-fits-all approach to leadership will ALWAYS end up failing.” Chief, today I'm diving into one of the most powerful models in business performance and leadership: the Fix, Reset, Grow, Change the Game journey map. This is the framework I use with almost every executive or organisation I coach. It gives you clarity, confidence and direction as a leader by showing you exactly where your business is, where it’s heading, and what to do next. 🎧👉 👂 DOWNLOAD THE CHIEF MAKER SITUATIONAL LEADERSHIP GUIDE AND IMPLEMENT THE LEADERSHIP STYLE YOUR BUSINESS...

373. Neil Craig, Former AFL Head Coach on high performance environments, your North Star and decision-making under pressure [Best of Series]

The Inner Chief

“It's not about you, but it's all about you. If you're able to think that way, you'll get feedback when you need it without asking for it and you'll be amazed how many problems just go away.” It's AFL grand final week so we're bringing you a Best of Series episode from 2019 with Neil Craig, former AFL Head Coach, on high performance environments, your North Star and decision-making under pressure. 🎧👉 👂 GET THE FREE CHIEF MAKER TOP 30 INTERVIEW QUESTIONS: Neil was best known as being a former Australian rules footballer and as the Head Coach of...

More Episodes

“Step one, write down 25 things that you really, really want to do in your life. Step two, order the list in importance to you. Step three, put a circle around the top five and cross off the bottom 20. That's how you succeed.”

In this Best of Series episode, we replay a chat we had in 2019 with Perry Marshall, Author and Sales & Marketing Guru, on Redefining the 80/20 Rule, buying time for superhuman productivity, and solving tough problems.

🎧👉 chiefmaker.com/362 👂

INFLUENCE DIFFICULT STAKEHOLDERS USING THIS STEP-BY-STEP GUIDE: chiefmaker.com/stakeholders

Perry is endorsed in FORBES and INC Magazine, and is one of the most expensive business consultants in the world. His reinvention of the Pareto Principle is published in Harvard Business Review; in fact, NASA’s Jet Propulsion Labs at the California Institute of Technology uses his 80/20 Curve as a productivity tool.

He founded the $5 million Evolution 2.0 Prize, with judges from Harvard, Oxford and MIT, where the object is to solve the biggest mystery in biology.

His Google AdWords book laid the foundations for the $100 billion Pay Per Click industry and his other book, Ultimate Guide to Google AdWords, is the world’s best-selling book on internet advertising. He’s consulted in over 300 industries and served as an expert witness for marketing and Google AdWords litigation.

In this Best of Series Masterclass we talk about:

✅ What the 80/20 rule actually is and how he redefined it

✅ How to buy back time by saying no and more efficient meetings

✅ The 80/20 productivity curve and its application in business efficiency, and

✅ Solving tough problems and appearing superhuman

Connecting with Perry Marshall

You can reach Perry on X and via his website.

Books and Resources

80/20 Sales and Marketing - by Perry Marshall
Evolution 2.0 - by Perry Marshall
Ultimate Guide to Google AdWords - by Perry Marshall

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Connecting with Perry Marshall

Books and Resources

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