Ep 93 - From From Tragedy to Trailblazer with Whitney Yates
The High Achieving Female Podcast
Release Date: 04/29/2025
The High Achieving Female Podcast
Nicole Beck Januario pulls back the curtain on how Artie Bars went from a kitchen experiment to a nationwide cult‑favorite: handmade millionaire shortbread bars shipping across the U.S. She breaks down how smart PR, flawless product quality, and authentic storytelling turned simple sweets into media features, sell‑outs, and a thriving business- plus, you get to taste (virtually) the delicious magic behind the hype. Links: Stay connected and become a KNOW Insider. Go behind the scenes, access Insider-Only content, masterclasses, and more: Get your bars (or gift them to a friend) at...
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IN THIS EPISODE YOU’LL HEAR: Chantell Preston, veteran executive and growth strategist, walks us through how she built a legacy of leadership and healthy business culture over her 25+ years spanning healthcare operations, strategic growth and executive leadership. She shares what she learned about redefining success away from perfection — reframing the “myths of women in leadership” and challenging outdated beliefs about work, family, and guilt. Chantell opens up about moments that shaped her leadership style, why empathy and authenticity matter, and how she transformed multiple...
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Want to know the secret behind secret shopping? In this episode, Elaine Buxton, CEO of Confero and seasoned customer‑experience expert, pulls back the curtain on how mystery‑shopping isn’t just “secret visits,” but a powerful, data-driven tool that reveals what customers actually experience- from front-line service and store appearance to process compliance and brand integrity. Elaine also provides tailored advice for business owners at every stage- whether you’re 0–5 years in, navigating the 5–10‑year growth plateau, or leading a 10+‑year enterprise- with one guiding...
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IN THIS EPISODE YOU’LL HEAR: Haley Hoover, founder and CEO of Winnie & Lu, walks you through her founder journey, from spotting a simple parenting problem to launching a full lifestyle brand. She shares how a frustrating bottle‑drying rack sparked an “aha!” moment that led to creating the elegant, sustainable Airess Drying Rack, and how she transformed that first product into a woman‑owned business redefining essentials for modern parents. Haley gives an honest look at the challenges she faced breaking into manufacturing as a female entrepreneur, the resilience required to...
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A family‑business heir steps away to forge her own path, then returns to lead one of the most iconic travel brands in the world—growing it into the #1 fastest‑growing women‑owned and -led travel company of 2025. In this episode, we sit down with Jaclyn Leibl-Cote, CEO of Collette, to uncover how she navigated stepping in and out of the family business, modernized operations, and drove growth while honoring a decades‑long legacy. Jaclyn shares how she sets goals, hits milestones, and balances legacy with innovation- all while leading a global travel brand that continues to inspire...
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IN THIS EPISODE YOU’LL HEAR: Justine Carino opens up about the hidden burnout patterns so many high-achieving women carry, including the belief that anxiety is simply the “cost” of ambition. She shares her personal story of her body going into a state of overwhelm, forcing her to examine years of accumulated stress, emotional inheritance, and the pressure to constantly perform. Justine breaks down why successful women often ignore their own needs, how generational patterns shape our relationship with rest and achievement, and why wanting support doesn’t make you weak. Her message is...
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Trina Bediako is transforming the way we think about family-run businesses and scalable success. As CEO of New Horizons Baking Co., Trina has taken her family’s passion for baking and grown it into a powerhouse brand supplying beloved products to major retailers, including McDonald’s McMuffins, Starbucks baked goods, and more. Recognized on the WPO 50 Fastest Growing Women-Led Companies in America 2025, Trina blends entrepreneurial vision with hands-on leadership to create a company that thrives on both innovation and integrity. In this episode, Trina shares her journey from family kitchen...
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IN THIS EPISODE YOU’LL HEAR: Dr. Hilary Dalton breaks down what it truly means to build a patient-centric business rooted in trust, transparency, and compassion. With years of experience helping families navigate complex decisions in healthcare, Dr. Hilary shares how personalized experiences, active listening, and open communication create stronger outcomes- and stronger businesses. She pulls back the curtain on why trust is a strategic advantage, how to authentically connect with the people you serve, and the simple shifts that turn patients into lifelong advocates. WHAT YOU WILL LEARN:...
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What happens when a wife, mother of seven, and former welfare‑to‑work director leaps into entrepreneurship to transform the stigma around mental health and addiction—and turns her vision into a thriving franchise model? In this episode, we sit down with Dr. Nicole Odom‑Hardnett, founder and CEO of Focus Point Solutions LLC (doing business as Focus Point Behavioral Health), and the pioneering force behind the brand’s nationwide expansion and franchising arm. Drawing on her deep experience in human services and business strategy, Nicole shares how she identified a critical gap, built...
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IN THIS EPISODE YOU’LL HEAR: Yanna Williams, founder and SHE‑EO of Haus of Audacia, takes you behind the scenes of how she transformed her personal brand into a high‑value, scalable business engine. Known for helping female founders step out of the shadows and lead from the front, Yanna shares her journey of evolving from a background operator to a visible, influential leader. She outlines why personal branding isn’t just about going viral—it’s about building trust over time, making consistent brand deposits, and showing up with purpose so that your audience becomes your...
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Special Series: Up Close with Whitney Yates of Yates Buick GMC
Whitney Yates-Woods didn’t plan to lead a multi-million dollar car dealership, but when life shifted, so did her purpose. In this episode, discover how she stepped into the driver’s seat—navigating grief, overcoming industry bias, and proving that women belong in power, even in the male-dominated world of automotive sales.
From revolutionizing dealership marketing to finding harmony in motherhood and business, Whitney’s story is a roadmap for resilience, reinvention, and unstoppable ambition. If you’ve ever been underestimated or told you don’t belong, this one’s for you.
The key moments in this episode are:
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06:48 – Taking Over the Dealership Unexpectedly
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09:57 – Facing Gender Bias in the Automotive World
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12:43 – Building Trust Through Authentic Marketing
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16:06 – Juggling Sales and Family Life
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20:13 – Conquering Self-Doubt
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24:20 – Learning From Mistakes
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26:21 – Running a Business While Raising Kids
Links:
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Stay connected and become a KNOW Insider. Go behind the scenes, access Insider-Only content, masterclasses, and more: https://theknowwomen.com/
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Learn more about Yates Buick GMC: https://www.yatesbuickgmc.com/
Podcast Production:
Produced by our friends at The Found House.