Sophie Lechner | Leverage the Power of LinkedIn with The Magnet Model
The Lawyer's Edge
Sophie Lechner is a former practicing lawyer turned business coach, speaker, and author with two decades of LinkedIn expertise. She helps mission-driven professionals turn marketing from a chore into a joy, enabling them to attract clients like a magnet rather than chase them down. Sophie is the creator of The MAGNET Model, a framework that simplifies client attraction and relationship-building on LinkedIn. She has spoken globally, including at Oxford University, and has been featured in Forbes. Her corporate background spans industry leaders such as BP, Pfizer, and Bayer. Sophie recently...
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Jennifer Gardner | Using the Art and Science of Influence to Be a More Persuasive Lawyer
The Lawyer's Edge
Jennifer Gardner is a Los Angeles-based trial lawyer and persuasive communications consultant. Her three-decade career spans entertainment litigation, serious criminal cases, and business and real estate disputes. Jennifer teaches high-performing professionals how to grow their influence, impact, and executive presence through her programs The Art of Influence and The Power Lab. She also consults lawyers on courtroom presence and strategic messaging, and delivers CLE workshops including Whoever Tells the Best Story Wins and How You Can Have Bad Facts and Bad Law and Still Win Your...
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Coaching for Lawyers: What It Is, What It Isn’t, and Why It Works
The Lawyer's Edge
Coaching is often misunderstood in the legal profession. It’s not about giving advice, cheerleading, or fixing a problem. It’s about creating space for clarity, growth, and meaningful change. In this solo episode, Elise Holtzman shares what lawyers need to know about professional coaching, including how it works, when it’s most effective, and how law firms are using it to support top talent. In this episode of The Lawyer’s Edge, Elise draws on her experience as a certified coach and former practicing attorney as she explains how coaching helps high-performing lawyers overcome both...
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Pat Gillette | Just Ask! How Women Can Succeed as Rainmakers AND Law Firm Leaders
The Lawyer's Edge
Pat Gillette is one of the country’s leading voices on gender equity in the legal profession. A seasoned employment litigator, rainmaker, and law firm leader, Pat spent 40 years in practice before shifting her focus to empowering women lawyers through speaking, writing, and consulting. She is a sought-after advisor on advancing women and diverse attorneys in leadership and business development. During her legal career, Pat was recognized as a top employment litigator and trial lawyer by Chambers and other industry rankings. She served as a rainmaker and firm leader before leaving Orrick,...
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Denise Baker | Leading a Law Firm: Hot Topics, Tough Calls, and Leadership Lessons
The Lawyer's Edge
Denise Baker is a Co-Managing Partner of one of Canada’s oldest and most prestigious firms, WeirFoulds. In addition to that role, she advises on complex municipal and land use planning law issues that appear before multiple courts and tribunals. She also participates in mediations and negotiations to effectively resolve disputes before they get to court. Denise chairs numerous land use and municipal law-related committees, including serving as a past chair of the municipal law section of the Ontario Bar Association. She speaks frequently for organizations like the Law Society of Ontario, the...
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Christa Brown-Sanford | Why Staying True to Your Mission Is Crucial to Achieving Rainmaker Success
The Lawyer's Edge
Christa Brown-Sanford is a partner at Baker Botts in Dallas and chair of its Intellectual Property department. She also serves on the firm’s Executive and Diversity and Inclusion committees and is an adjunct professor at SMU’s Dedman School of Law, where she speaks regularly on patent matters. At every stage, she provides guidance on patent procurement, patent portfolio development, patent litigation, and patent licensing–particularly involving cutting-edge technologies in telecommunications, blockchain, electronics, AI, semiconductors, software, and personal mobility. Outside of...
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Katie Schwarting | The Surprising Habits of a Successful Rainmaker
The Lawyer's Edge
Katie Schwarting is a real estate lawyer and partner at in Charlotte, North Carolina. Her practice focuses on commercial mortgage-backed securities such as conduit and single asset, single borrower and Freddie Mac securitizations, and collateralized loan obligations. She works with servicers and special servicers on legal issues regarding asset management, compliance, default strategies, audit, and regulatory and disclosure requirements. Away from the office, Katie serves on the board of trustees for the Charlotte Museum of History as vice chair. She’s also a member of the Mortgage Bankers...
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You Made Partner—Now What? How to Succeed in Your New Role
The Lawyer's Edge
Making partner at your firm is a significant milestone, but successfully transitioning from associate or counsel to partner isn’t automatic. It requires a mindset shift, strategic planning, and the development of new skills to ensure long-term success. In this episode of The Lawyer’s Edge podcast, Elise Holtzman shares six actionable tips to help you navigate this pivotal career transition. She discusses how to embrace your new leadership role, manage the responsibilities of partnership, and position yourself for success. Whether you’ve recently been promoted, are preparing for the next...
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Molly Kremer | Stop Losing Billable Time! A Guide to Higher Hours and Lower Stress
The Lawyer's Edge
Molly Kremer is a certified life coach and former Biglaw litigator. As a high-achieving lawyer for 16 years, she made mistakes in how she approached billing her time which resulted in unintended and unsatisfactory outcomes. When she pursued her life coaching certification in 2021, she started understanding the real reasons behind her unhelpful billing practices and retrained herself to bill more consistently and contemporaneously. Now as a billing coach, Molly helps attorneys go from stressfully struggling with their billing (and hating the process) to finally solving all of their unhelpful...
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Priyanka Timblo | From Outsider to First Chair: The Evolution of a Top-Tier Trial Lawyer
The Lawyer's Edge
Priyanka Timblo is a partner at Holwell Shuster & Goldberg, a New York-based litigation boutique. Her practice focuses on trials and high-stakes commercial litigation and arbitration, primarily antitrust and breach of contract. She represents several large companies in antitrust trials and arbitration, such as the payment card network Visa and the video game developer and digital distributor company Valve. As a first-generation lawyer, Priyanka spent much of her childhood growing up in Goa, India. She also spent part of her childhood in Canada and has won numerous accolades for her work,...
info_outlineAmanda Sexton is the founder and CEO of FocusWorks Marketing. Her agency uses the power of digital marketing to grow law firms through content that converts. For 15 years, she has shaped brand development, created award-winning content, and helped service providers like law firms create successful marketing campaigns.
Amanda is also president of New Jersey Legal Industry Providers and a director at large for the Legal Marketing Association’s northeast regional board. In addition, she speaks frequently for industry conferences such as the ABA TechShow and the Legal Marketing Association’s National Conference.
WHAT’S COVERED IN THIS EPISODE ABOUT CREATING CONTENT THAT CONVERTS
Like any business, law firms have unique marketing needs. Yet, law degrees rarely come with a focus on marketing education. Combine this with the fast-changing nature of digital marketing and the countless investment options available, and it’s easy to see why many legal professionals feel overwhelmed.
The result? Noise. In an industry where the focus is often squarely on serving clients, it’s challenging for lawyers and legal organizations to cut through the clutter and craft content that resonates with the clients they want to serve.
In this episode of The Lawyer’s Edge podcast, Elise Holtzman talks with Amanda Sexton, founder of FocusWorks Marketing, about how lawyers and their firms can overcome the overwhelm and develop content that attracts ideal clients. Amanda shares insights on what to consider before making marketing decisions, key metrics to track success, strategies for creating content that converts, and much more.
2:36 – The meaning behind Amanda's tagline “Content that converts,” its relevance for law firms, and why digital marketing can feel overwhelming for lawyers
6:32 – The array of marketing expertise available and how to navigate it
8:55 – Essential considerations for deciding where to allocate your firm’s marketing resources
11:03 – Establishing a marketing budget, critical numbers to monitor, and ongoing challenges in marketing
15:07 – Effective content strategies for law firms and a major missed opportunity many firms overlook
18:10 – Discovering what sets your firm apart and leveraging LinkedIn effectively
21:45 – Identifying what prospective clients need to hear to take the next step
25:07 – How law firms can support their marketing teams to achieve broader organizational goals
31:04 – Metrics to regularly review for evaluating marketing effectiveness
35:08 – Examples of evaluating and adjusting marketing strategies based on results
36:40 – A simple but impactful idea that could improve your marketing outcomes by up to 60%
38:23 – Amanda’s fundamental advice for creating content that converts: balancing professionalism with authenticity
MENTIONED IN CREATING CONTENT THAT CONVERTS
FocusWorks Marketing | LinkedIn | Instagram | Facebook
Legal Marketing Association | Northeast Region
Get Connected with The Coaching Team at [email protected]
SPONSOR FOR THIS EPISODE…
Today’s episode is brought to you by the Ignite Women’s Business Development Accelerator, a 9-month business development program created BY women lawyers for women lawyers. Ignite is a carefully designed business development program containing content, coaching, and a community of like-minded women who are committed to becoming rainmakers AND supporting the retention and advancement of other women in the profession.
Early Bird Registration is now underway for our 2025 Ignite cohorts. If you are interested in either participating in the program or sponsoring a woman in your firm to enroll, learn more about Ignite and sign up for our registration alerts by visiting www.thelawyersedge.com/ignite.https://thelawyersedge.com/podcast/amanda-sexton-content-that-convertshttps://thelawyersedge.com/podcast/amanda-sexton-content-that-converts