Producing, Marketing and Monetizing Your Short Form Content with Caralene Robinson
Release Date: 04/06/2020
Staying the Course
The LegaliTeas Podcast
It’s so effortless to become settled in our careers, accustomed to the promotions, raises, spending accounts etc. But what happens when that career changes completely & you get laid off? Do you find another job in your field? Or do you allow yourself time to find out what makes you happy? In this episode of #LegaliTEAS we talk to beauty & wellness influencer Angelique Miles on how she turned a hobby, into a passion, into a career by staying the course.
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Falling Forward & Saying Yes to Opportunities
The LegaliTeas Podcast
Fashion executive & true trailblazer, Felita Harris knows a thing or two about the hardships throughout the many changes one may have in a career. But opportunity always prevails, you just have to be ready to say YES! On this episode of #LegaliTEAS, we are discussing how Felita Harris paved the way for herself by climbing the corporate ladder with the help of her mentors & utilizing her resources to succeed and from there was able to carve out her own future by transitioning from the corporate world to the road of entrepreneurship.
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Working Remotely Effectively
The LegaliTeas Podcast
Listen in to me & my fellow entertainment attorney, entrepreneur AND travel guru Brandon E. Campbell chatting about how to work remotely from ANYWHERE in the world! Tune in as we unpack topics on how to make the most of your work schedule, what should be in your “toolbox” for an effective work day, and how to schedule your day to get the most out of your cultural experiences while working and some of our fave places to work abroad.
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Use Your Resources Wisely!
The LegaliTeas Podcast
Tap in to Top Cosmetic Dentist of 2022 Dr. Catrise Austin and me as we talk about providing solutions to your clients problems, prepardness coupled with HUSTLE, running your business and one thing that Dr. Catrise has down pat: USING YOUR RESOURCES WISELY!
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Flexibility is KEY!
The LegaliTeas Podcast
On episode 7 of LegaliTEAS the podcast, Miss Lawrence (entrepreneur & full time actor) speaks on growing & evolving YOUR personal brand. Being flexible in your professional growth doesn't mean abandoning previous careers or interests. For the proper reinvention of SELF you have to take chances and be ok with not being one dimmensional. Flexibility is KEY and if you want the TEA keep listening
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The Importance of Mentoring
The LegaliTeas Podcast
January is National Mentoring Month & in celebration of that, I had this amazing conversation with my mentee turned MENTOR Carlton Lockett - Marketing Executive & Expert. It takes a village to be a successful entrepreneur! Not only can you learn from your mentor but you can also learn from BEING a mentor. Take a listen for this in depth conversation about the do's, the dont's and the IMPORTANCE of mentoring!
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The Power of the Pivot
The LegaliTeas Podcast
After 16 years, Shaun Robinson (Emmy Award winning journalist, producer, author, actor and philanthropist) left Access Hollywood to pursue other opportunities and is now the host of the Tell All Reunion Shows for 90 Fiancé which is seen in over 168 countries! Shaun is also an EP of the Seven Deadly Sins movie series on Lifetime. And is the founder of Tune in as we chat about believing in yourself, forging your own path (often in the face of naysayers), saying yes to new and often scary opportunities and finding your purpose(s).
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How to Be An Effective LEADER
The LegaliTeas Podcast
“Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime” – Maimonides. Being an effective Leader takes more than just having the confidence to talk the talk. You must walk the walk. Building and MAINTAINING relationships, developing people, creating accountability & thinking critically are all steps to walking in your POWER of being a proper BOSS! Join me in an in-depth conversation with Erika Munro Kennerly (Television executive, Entertainment attorney) - on how she became a B-O-S-S and listen to us spill the tea on how you too can be an...
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Establishing Your Dream Team!
The LegaliTeas Podcast
Sit with Business owner & actual Creative Jenius of Creative Jenius Agency & Creative Jenius Report (follow on IG @creativejeniusreport) and I as we walk through the differences between an independent contractor vs. an employee, hiring a lawyer (sometimes several) and different way to retain one & so much more. Creating a company is one thing but having a SUCCESSFUL business is the GOAL & we discuss who you need on YOUR dream team to accomplish that.
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The Importance of Mindset
The LegaliTeas Podcast
Join my friend, Leadership & Well Being Coach, and fellow entrepreneur, Charisse M. Williams & I as we breakdown why mindset is so essential to success & the steps YOU can take to get & KEEP your mind right! Follow her on Instagram @Charisse_m_williams
info_outlineIn this episode of The Legalitea we examine something new: how to make, market and distribute short films and web series. With the plethora of content platforms available, it seems like everyone is looking for content. But what makes for good online content and how do you make money off your subject matter?
Our guest this week is Caralene Robinson, a former marketing executive who has worked for some of the world’s biggest brands including Coca Cola and Sprint. In these roles Caralene oversaw campaigns, working with a range of directors such as Francis Lewis, Spike Lee and Errol Morris. Most recently she was head of marketing at VH1 and Logo, where she was tasked with launching all series, original movies and documentaries.
Several years ago while working full-time Caralene decide to expand her career in marketing, and tried her hand at producing a documentary "Versailles ’73: American Runway Revolution". After the success of this documentary, Caralene decided to pursue her passion full-time time, beginning with scripted short "The Bill,” which premiered at more than a dozen festivals, won 3 awards and is available on Prime Video and Kweli.tv. Caralene’s recent projects include producing digital series "Sauce" and "King Ester", and directing shorts "DisordHer" and "Lifeline". "King Ester" screened at 15 festivals, has been short listed for Emmy consideration and recently premiered on Issa Rae Presents Youtube Channel. "DisordHer" launches on Prime Video next month and "Lifeline" is in the festival submission phase. "Sauce" premieres on BRIC TV this month. Caralene has also produced, written and directed spots for Dove, AARP and Corcoran, so our guest is the perfect one to tell us what these platforms are looking for and how to market and monetize your short form content.