11: Branding to Partnerships: The Recipe to Success

In this episode we have Sybil Amuti. Sybil is an executive brand strategist, podcast producer and cohost,

philanthropist, coach, wife, and mother.

Sybil is also a cohost of the Great Girlfriends show, a podcast conversation series created to connect

women with daily tips and solutions for living a passionate every-day life and building thriving business.

In this podcast, you will hear Sybil discuss:

 How her parents impacted her chartered course from kid-preneurship to corporate

career stability.

 The way she graduated with a master’s degree and moved from New York to New

Orleans only to move back to New York again a year later.

 The impact of taking a break to pursue fashion had on her idea of who she was.

 How she was consistently able to find fantastic positions that paid exceptionally well,

yet always seemed to have something else going on the side.

 The way she built a partnership with her husband and other friends from the ground up.

 How she began to feel that she was being dishonest with herself and others about who

she was, and how that turned her direction toward building up her own legacy.

 What she believes about establishing a clear perception around the mission you seek to

accomplish and how you see yourself doing that in order to focus your brand.

 How she always has a destination in mind, so everything she does has a map that routes

back to the starting point.

 How she used her mission to start her focus on making her services available on the

branding side.

 How she helped to influence small businesses, especially women entrepreneurs who

have passion but really need help with strategy.

 How she used workshops to reach more people at one time.

 The way she made the inspirational connection to women without spending a ton of her

own money while also being able to give it away for free.

 Adding the most value possible from her specific perspective.

 How her friend journeyed with her through her transition into co-creating the Great

Girlfriends podcast.

 The way her powerful friendships with other women has impacted the way she works.

 How she leveraged honesty and vulnerability into creating a community.

 What she has learned about compartmentalizing her hours and keeping strict cut-offs

for work and family in order to optimize her time with clients and make sure everyone is

getting what they need.

 The fact that there is no safety net when working outside of corporate and how that

means it’s time to don your cape and be your own superhero.

 What it means to be where you are now and not discount the present while looking

forward to the future.

 How you deserve the fulfillment that comes with the honesty of being who you are.

 The best tips on partnering with others to grow your business, including deciding that

you are being someone that is worth partnering with.

 How important it is to have a quality character and to choose partners with quality

characters.

 The importance of having partnership agreements drawn up legally to keep each other

in check and to have something to fall back on in times of difficulty.

 How she overcame complete fear to help Tony Robbins re-build his brand and how that

translates to everyone she helps.

 What she has to say to all of us that find ourselves second-guessing and questioning our

competence and abilities.

If you are interested in connecting with Sybil or if you have any questions for her, you can find her in the

following places:

Website: www.legacyrow.co

Website: www.thegreatgirlfriends.com

Twitter: @sybil_amuti

Instagram: sybil_amuti

 Email: [email protected]