19: Creating a Global Tea Empire with John Paul Lee
Making Moves Podcast | Corporate to Successful Entrepreneur
Release Date: 01/09/2017
Making Moves Podcast | Corporate to Successful Entrepreneur
Rachel Luna is a best-selling author, international speaker and elite business coach. A former US Marine, this 4 foot 11 inch firecracker has a reputation for inspiring confident action and helping her clients double, triple and quadruple their income. If you're stuck in a rut and want to increase your income and your confidence so you can get you to the next level, Rachel Luna is the woman to call. [02:43] What triggered you to start your own business? I have always been an entrepreneur, ever since I was a kid. [04:15] In my early 20s, I bought into a T-Shirt company. I am at good at...
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As an attorney-turned-philanthropic advisor, LAURA FREDRICKS knows how to ASK. She has enjoyed a lengthy and successful career in industries best known for making high profile, multi-million dollar A$KS – law and philanthropy – and is the first to merge strategies from both professional sectors into a mainstream practice known as THE ASK©. This new practice has placed LAURA on the national and international speaking circuits at conferences around the world from Amsterdam to Ann Arbor, Bologna to Boca Raton, Kenya to Kentucky, Moscow to Montreal, Sydney to Seattle, plus...
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"Hal Elrod is living proof that all of us are capable of creating miracles in our own lives. His inspirational message, loaded with examples of Hal's never-say-die attitude and winning strategies, will empower anyone to make the most of his or her life." --Bud Gardner, co-author, Chicken Soup for the Writer's Soul Hal got his start inspiring and entertaining people at age 15 as a radio show host where he was given the hip moniker, "Yo Pal" Hal. At age 20, Hal's life was almost ended when, traveling at over 70 miles per hour, Hal was struck head on by a drunken driver and found dead on...
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When Sean was born doctors predicted he would not survive past birth because of a rare bone disorder that stunted his growth and caused his bones to be extremely fragile. Despite these challenges, he's taken a stand for a quality of life that has reached millions of people around the world, including Sir Richard Branson, President Clinton, and his Holiness the 14th Dalai Lama. Sean has appeared on everything from The Oprah Show to Youtube videos with millions of views. The Biography Channel did an hour feature on his life called, “Three Foot Giant.” His message has been heard at live...
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Serena Dyer has co-authored a book with her father, Dr. Wayne Dyer, titled Don’t Die With Your Music Still In You about her experience growing up with spiritual parents. The book is a daughter’s response to her father’s wisdom and provides readers a glimpse into what life was like growing up with seven brothers and sisters -- and Dr. Wayne Dyer as a father. Serena is a contributor to several publications where she shares stories on varying subjects, including meditation, travel, the spiritual journey and life with her brothers and sisters. She is also a featured speaker at...
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Noha Waibsnaider is a leading food entrepreneur and change maker in the healthy, real food movement. After graduating from Columbia Business School, she worked at Unilever and learned about the preservatives, chemicals, and processing that fills most of our foods. Originally from Israel, Noha grew up on a diet of mostly unprocessed foods and snacking on dried fruit. She realized there was a big gap in the marketplace and an opportunity to create snacks that make people feel good about snacking, with food that tastes great and is naturally nutritious. In 2005, she launched Peeled Snacks:...
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After 24 years in the Professional Beauty Industry Amy Arvary experienced a significant life change. This change left her unable to continue life as she had planned. At her darkest point Amy discovered the Law of Attraction began a daily practice of mindfulness. Her practice led to hypnosis and she acquired a Masters Certification in Clinical Hypnotherapy. Amy's unique approach to healing the mind brings her clients an immediate sense of clarity, confidence and purpose. Across the globe she enlightens audiences and private clients with the secrets to manifesting the successes they...
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Jen Groover is a serial entrepreneur who's gone from guest-hosting spots on QVC to inking deals with some of the industry’s biggest heavyweights. Her success began with the creation of the Butler Bag, the world’s first compartmentalized handbag, and has evolved into an entire lifestyle brand, which can now be found at several prominent retailers. She's also behind Leader Girlz, which teaches young girls the importance of empowerment through play, through her brand, and has another jewlery brand called Empowered by Jen Groover. Jen was also nominated as a UN Delegate to the first...
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Jovanka Ciares is a former entertainment executive turned Wellness expert, detox specialist, nutrition educator and author. She is the creator of the , a proprietary detox and weight loss program for natural weight loss, which was featured on the first season of . [00 : 33] - She studied nutrition with best-selling author Dr. T. Colin Campbell at Cornell University and life/wellness coaching at the Spencer Institute. [02 : 30] - Jovanka took her life experience to make it very relatable to women. [03 : 08] - In her early life, Jovanka made drastic...
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Elisa Marshall is the Founding Partner of Maman--a french-inspired bakery and café in SoHo, New York City and Toronoto, [01 : 22] -Maman serves locally sourced, family-inspired dishes and baked goods, both savory and sweet, from the South of France and North America. In this collaboration, Elisa manages the design and packaging, handles front of house and contributes to the recipes and baking. [01 : 22] - PASSION is Elisa’s motivation and drive in making a move in her career from stability to opening a restaurant and tackling entrepreneurship head-on. [02 : 45] - Elisa was doing...
info_outlineJohn Paul Lee is the CEO of Tavalon Tea, founded in 2005. He left a career as a management consultant to pursue his dream of entering the world of entrepreneurship---and entering the world of tea. John found a void in the tea market and took upon himself the task of revitalizing the image of tea by making it more accessible to the masses and creating a quality brand. Tavalon Tea products are found today in over 4800 worldwide locations, and they maintain office locations in NYC, NJ, Hong Kong, Seoul, Cairo, Phnom Penh, and Dubai. John has been featured in many publications and is regarded as one of the top entrepreneurs of our time.
Time Stamps:
- (2:20) Leaving a cushy management to job to “make moves”
- (3:23) John’s AHA moment: Living abroad, looking for a way out, and finding the solution in tea
- (6:05) How the naysayers fueled his passion and dream
- (7:20) How NOT to finance your business—from John’s personal experience
- (9:45) The tipping point for Tavalon: Adjusting and adapting from retail to wholesale and opening the first international office in Seoul
- (13:35) The benefits of partnership, which is as crucial as a marriage
- (16:31) The importance of an operating agreement, with rules, roles, guidelines, and responsibilities
- (17:06) Growth strategies that worked for Tavalon: A tiered approach
- (21:02) The first successful “in,” before the brand
- (22:22) Funding strategies in the beginning for your business
- (25:19) Tavalon’s Advisory Board—full of influential people
- (28:50) John’s story about pricing advice from a marketing guru
- (30:26) How to form an advisory board---it doesn’t hurt to ask!
- (33:14) John’s advice about initial investments for a product-based business: raise capital strategically, look for experienced business partners, make good decisions about your location
- (35:14) John’s advice to fellow transitioners today: “Entrepreneurship is very hard. You have to really understand your product and have a passion for it.”
Key Points:
- Why John followed his dream to make Tavalon the lifestyle brand of tea, like Starbucks is for coffee
- Don’t be afraid to transition from retail to wholesale
- Don’t partner with someone with the same skill set as you
- The best way to build your brand is through associations
Resources:
Find Tavalon Tea on Facebook, Instagram, and Twitter!