Building an AI Brain for Your Business with Amanda Cole
The Agents of Change Digital Marketing Podcast
Release Date: 03/05/2025
The Agents of Change Digital Marketing Podcast
Is your business missing out on free, organic traffic from Pinterest? Many small business owners overlook Pinterest, thinking it's just another social platform or a place for DIY crafts and recipes. But today's guest opened my eyes to the massive potential Pinterest has as a search engine for driving qualified traffic to your site. Nadalie Bardo, known as "Your Pin Coach," has spent eight years mastering Pinterest marketing and has helped over 7,000 businesses boost their traffic and sales without spending a dime on ads. She's sharing practical, actionable strategies you can implement...
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Ever notice how we're all drawn to a good story? That's especially true when it comes to marketing your business. This week on the Agents of Change, I'm chatting with Joel Klettke, founder of Case Study Buddy (now sold to Testimonial Hero). Joel breaks down exactly why customer stories are so valuable for businesses of all sizes and—more importantly—shares his repeatable process for creating them without the usual headaches. If you've been struggling to showcase your best work or convince prospects you're the right choice, this episode delivers the actionable tactics you need....
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Email marketing remains one of the most powerful tools in your digital toolkit, but choosing the right email service provider (ESP) can feel overwhelming. That's why I invited Robert Brandl, founder of Email Tool Tester, to break down everything you need to know about ESPs. In this episode, we dive into pricing structures, deliverability secrets, essential features for businesses of all sizes, and the AI innovations changing the email marketing landscape. No fluff, just practical advice you can implement today. https://www.theagentsofchange.com/581 Need help with your branding, website, or...
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When's the last time you changed a button color and saw your conversion rates skyrocket? Never? Yeah, me neither. That's because real conversion optimization isn't about tweaking elements—it's about understanding the emotional drivers behind why people buy. This week on The Agents of Change Podcast, I'm joined by Talia Wolf, a conversion optimization expert who's worked with companies around the globe to boost conversions through her emotional targeting framework. Forget the tactics you've been using; Talia shares how uncovering your customers' real motivations leads to meaningful tests and...
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Do you ever feel like your business is drowning in a sea of sameness, especially with AI making everyone's copy sound alike? In this episode, I chat with Miriam Schulman, author of the best-selling book "Artpreneur" and host of The Inspiration Place Podcast (ranked in the top 0.5% of all podcasts globally). Miriam shares some truly refreshing insights about how entrepreneurs and creators can stand out in our increasingly noisy, AI-saturated world. If you're tired of sounding like everyone else and want to connect with your ideal customers in a way that feels authentic and effective, this...
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I want to talk to you today about practical ways of using AI in your marketing and business. Not theoretical discussions or predictions about what might happen someday, but tangible, tactical applications we're actually implementing right now at flyte. I recently did a webinar called "AI Marketing in Action: A Practical Guide for Your Business," and I want to share some of those insights with you here. My focus is giving you specific ways to use this technology to work smarter without getting bogged down in the hype or fear surrounding AI. https://www.theagentsofchange.com/578 Need help with...
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Video is everywhere, but for many businesses, creating high-quality content still feels overwhelming. How do you move beyond basic smartphone clips and craft videos that truly elevate your brand? In this episode, Kurt Grazer, owner of Knack Factory, helps us break down the process of working with a videographer, from planning and scripting to filming and distribution - so you can get the most out of your investment. https://www.theagentsofchange.com/577 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact
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Whether you're just starting out or looking to refine your AI strategy, there’s a clear path to getting faster, better, and smarter with AI. In this episode, Dan Sanchez, AI Strategist at Social Media Examiner, breaks down practical ways to integrate AI into your workflow - helping you speed up repetitive tasks, improve content quality, and even use AI as a personal coach to level up your strategy. https://www.theagentsofchange.com/576
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Ever feel like you're stuck on the hourly billing hamster wheel, working harder but not making more money? I've been there. That's why I invited pricing expert Jonathan Stark to the podcast – a man on a mission to rid the world of hourly billing (and for good reason). Jonathan breaks down why trading time for dollars is a losing game that not only caps your earning potential but actually damages client relationships. If you're ready to stop being a slave to the clock and start getting paid for the actual value you deliver, this episode is packed with practical strategies to make that shift....
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Ever feel like you're getting mediocre results from ChatGPT or other AI tools? You're not alone. I've been there too - typing in a quick request and getting back generic content that sounds nothing like me or my brand. The problem isn't the AI, it's how we're talking to it. In my conversation with Dustin W. Stout, founder of Magai, we dig into the art of crafting smarter prompts that yield much better results. If you're tired of "generic garbage content" (Dustin's words, not mine) and ready to make AI work harder for your business, you'll want to stick around for the actionable tips in this...
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