Episode 101 – From Broker to Dominator: How Reid Bennett Transformed His Career with the Massimo Methods
Release Date: 01/02/2026
Episode 101 – From Broker to Dominator: How Reid Bennett Transformed His Career with the Massimo Methods
The Massimo Show
Host: Rod Santomassimo Guest: Reid Bennett, National Council Chair – SVN Multifamily | Massimo Group Coach | 7-Figure CRE Producer 🎙️ In this milestone episode of The Massimo Show, Rod reconnects with longtime client-turned-coach Reid Bennett to reveal how he went from being a solid multifamily broker to a nationally recognized leader, team-builder, and seven-figure producer. If you're an established commercial real estate professional feeling stuck on the transactional treadmill—or trying to figure out what’s next—this one’s for you. Reid shares his raw, behind-the-scenes...
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The Massimo Show
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The Massimo Show
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The Massimo Show
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The Massimo Show
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The Massimo Show
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The Massimo Show
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The Massimo Show
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The Massimo Show
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The Massimo Show
On this Special Episode of the Massimo Show Host Rod Santomassimo is joined by 3 guests who are all highly successful and influential figures in the commercial real estate industry: Ken Ashley, Executive Director and Chairman for Cushman & Wakefield's Tenant Advisory Group; Brad Ahrens, President of Concord Development Partners; and Bob Knakal, Head of New York Private Capital Group- JLL. They delve into various aspects of commercial real estate, centering the conversation around their experiences, insights, and strategies that have contributed to their success as top producers. They each...
info_outlineHost: Rod Santomassimo
Guest: Reid Bennett, National Council Chair – SVN Multifamily | Massimo Group Coach | 7-Figure CRE Producer
🎙️ In this milestone episode of The Massimo Show, Rod reconnects with longtime client-turned-coach Reid Bennett to reveal how he went from being a solid multifamily broker to a nationally recognized leader, team-builder, and seven-figure producer.
If you're an established commercial real estate professional feeling stuck on the transactional treadmill—or trying to figure out what’s next—this one’s for you.
Reid shares his raw, behind-the-scenes journey from chaos to clarity:
- How after 18 years in the business, he still felt like he was guessing on who to call next
- Why he finally invested in coaching, despite already being a top producer
- The specific systems and cadence he implemented that quadrupled his income
- How he broke through inconsistent revenue cycles and built a practice that delivers consistent 7-figure years
- His transition from broker to investor and mentor for brokers nationwide
PLUS: Rod and Reid break down the power of the “What’s New, What’s Next, and How Can I Help?” approach—a simple framework that helped Reid land a 440-unit deal during COVID from a cold, dormant lead.
🚀 What You’ll Learn in Episode 101: - How top brokers eliminate the income rollercoaster (hint: systems)
- Why every high-level broker needs coaching—even the veterans
- The secrets to scaling a team while maintaining control and quality
- Reid’s mindset shift from chasing commissions to building wealth
- The ripple effect of coaching: why teaching others sharpens your own skills
🧠 Who This Episode Is For:
✅ CRE brokers earning $300K+ who are stuck and want exponential growth
✅ Team leaders seeking a roadmap to scale without burnout
✅ Multifamily specialists looking to transition into leadership or investment roles
✅ Any broker who wants to dominate their niche and build a business—and life—they love
About Reid Bennett:
Reid Bennett is the National Council Chair of SVN’s Multifamily Division, overseeing a national network of brokers. With over two decades of experience, Reid transformed his own practice through the Massimo Group’s coaching—and now coaches other brokers to do the same. He's an active investor, elite producer, and coach who believes in building wealth with intention and helping others rise.
🎧 Listen now and discover what happens when a broker stops winging it and starts running it like a business.