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153. Enhancing Digital Marketing in the Construction Industry: Insights from Zencastr CEO Josh Nielsen

The Mobile Workforce Podcast

Release Date: 10/23/2023

182. Navigating ASC-842: What Construction CPAs Need to Know show art 182. Navigating ASC-842: What Construction CPAs Need to Know

The Mobile Workforce Podcast

Listen in as Mike Merrill and CICPAC Executive Director Kathleen Baldwin discuss the implications of the new lease accounting standard, ASC-842, on contractors’ financial statements and business operations.  ASC-842 now requires companies to record the financial impact of their leases on their balance sheets. Baldwin details how this standard affects metrics like working capital, debt covenants and bonding capacity. The conversation underscores the importance of proactive communication with sureties and banks to manage these changes effectively. This episode provides actionable insights...

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181. Technology's Role in Modernizing Expense Reporting in Construction show art 181. Technology's Role in Modernizing Expense Reporting in Construction

The Mobile Workforce Podcast

This episode of the Mobile Workforce Podcast features a conversation between Mike Merrill and CICPAC Executive Director Kathleen Baldwin. Tune in to hear as they delve into how construction companies can manage travel expenses more efficiently, focusing on the benefits of accountable plans and the role of technology in streamlining expense reporting. This discussion provides practical insights for construction firms looking to improve their financial management and compliance with tax regulations. Key Takeaways Clearly differentiate between accountable and unaccountable plans, focusing on the...

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180. Mastering Risk Management in Construction show art 180. Mastering Risk Management in Construction

The Mobile Workforce Podcast

In this episode of the Mobile Workforce Podcast, host Mike Merrill speaks with Rob Remington, a construction lawyer with over 30 years of experience in the field. They discuss the evolving landscape of the construction industry, particularly as it shapes contract management, risk mitigation and the use of technology like project management software and AI. This conversation is vital for contractors looking to protect their bottom lines and improve operational efficiency in a fast-changing market. Key Takeaways: Implement effective risk management strategies to protect profit margins and avoid...

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179. Mastering Effective Communication and Employee Engagement show art 179. Mastering Effective Communication and Employee Engagement

The Mobile Workforce Podcast

Effective communication is at the heart of any successful construction organization, and in this special episode of The Mobile Workforce Podcast, Mike Merrill and the team from Vantix Electric, including President John Hand, explore how leveraging communication tools can drive project success and foster a strong company culture. The group focuses on how contractors can use digital solutions, like software such as Smartsheet and FOUNDATION® accounting software, to create a single channel for correspondence and data exchange, making it easier to keep the whole team informed and engaged.  ...

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178 Revolutionizing Payment Systems for Your Construction Business show art 178 Revolutionizing Payment Systems for Your Construction Business

The Mobile Workforce Podcast

Join Host Mike Merril as he interviews CTO and Product Officer at Basys Chris Borchers and Executive Vice President of Partner Relations at Basys Kenny Thompson. They discuss the intricacies of payment processing systems and how businesses — especially in the construction industry — can save on fees and streamline their payment operations. They’ll dive into the steps involved in credit card processing, the evolution of payment technology and specific challenges faced by the construction sector. They also emphasize the importance of security measures like multi-factor authentication and...

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177. Why Data is the Future of Construction Management show art 177. Why Data is the Future of Construction Management

The Mobile Workforce Podcast

In this episode, join Host Mike Merrill as he talks with Pronovos President Bruce Orr about how leveraging precise project data, such as WIP reports and KPIs, can dramatically enhance profitability and operational efficiency in the construction industry. During the conversation, Bruce emphasizes the need for a cultural shift toward data-driven decision-making, highlighting how up to date information can guide construction owners to make more accurate decisions faster — therefore driving a transformation at the company. Key Takeaways • Accurate metrics are essential because they ensure that...

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176. The Impact of Generational Differences on Construction Work Culture show art 176. The Impact of Generational Differences on Construction Work Culture

The Mobile Workforce Podcast

Join Mike Merril as he chats with Bruce Walt, Partner at HORNE, about the significance of understanding generational differences in the workplace, particularly in the construction industry.  He breaks down the characteristics of six generations, emphasizing how technology and major events shape their behaviors and expectations. The conversation highlights the importance of integrating technology in work processes, offering flexible work schedules and fostering inclusion to attract Millennials and Gen Z. Walt also underscores the need for health and well-being programs to support workers,...

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175. How to Leverage Technology to Transform Your Construction Management show art 175. How to Leverage Technology to Transform Your Construction Management

The Mobile Workforce Podcast

Join Host Mike Merrill and Foundation Software CRO Steve Antill as they discuss the importance of data collection efficiencies in refining a contractor’s back-office.   Antill highlights how Foundation Software, an industry leader in innovative construction solutions, enhances data collection through strategic acquisitions and the development of new tools for project and human resource management.   The conversation also looks at how different generations in the industry are adopting new technology — highlighting how easy-to-use software can improve data accuracy and make...

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174. The Benefit of Year-Round Compliance show art 174. The Benefit of Year-Round Compliance

The Mobile Workforce Podcast

Listen as host Mike Merrill speaks with Matt Smith, CPA, and Dorrie Franzello Kurtz, CPA. They discuss the importance of year-round accounting compliance in the construction industry.   They highlight how continuous collaboration between different departments can lead to more thorough audit trails and better project outcomes. They also explore the critical role technology plays in providing real-time information for more timely decision-making.   Key Takeaways: ·      Maintain compliance throughout the year rather than just at year-end....

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173 Why Your Construction Business Needs a Construction-Specific CPA show art 173 Why Your Construction Business Needs a Construction-Specific CPA

The Mobile Workforce Podcast

Listen as Host Mike Merrill and Foundation Software CPA Liaison John Corcoran discuss the critical role of CPAs in the construction industry. Corcoran gets into the nitty gritty of why it’s so important to have a CPA who understands construction-specific financial matters. He will expand on how networking and getting involved with professional associations — like CFMA — are vital for staying competent and connected in the industry. The episode also touches on the personal sacrifices required for career success and the evolving focus on mental health and diversity within the industry. ...

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More Episodes

In this episode of the Mobile Workforce Podcast, I had the opportunity to interview Josh Nielsen, the visionary behind Zencaster. We discussed not only podcasting but also digital marketing and its benefits for construction companies and entrepreneurs. Zencaster is a full creation suite for podcasters and content creators, providing high-quality recording and addressing common audio issues. We also explored Zencaster's new product, Zen AI, which simplifies content creation, scheduling, and sharing on social platforms.

Key Takeaways:

- Zencastr: Full creation suite for podcasters

- Zen AI: Easily clip, schedule, and share content

- Challenges of finding guests and maintaining audio quality

- Leveraging social media for effective marketing

- Importance of adapting to changing audience preferences and attention spans