Choose Smart Growth, Not Fast Growth
Modern Craftsman
In this episode, Nick and Tyler talk about the value of growing a construction business at a pace that aligns with your long-term vision — not just your short-term ambition. They reflect on the mistakes and lessons from pursuing aggressive scaling and why they’ve chosen to focus on sustainability, control, and craftsmanship. If you’ve ever felt pressure to grow faster than feels right, this conversation is a breath of fresh air. Show Notes: Prioritizing Business Growth and Personal Success (0:00) Promoting Modern Craftsman Workshops and Sponsors (1:35) Hairline Concerns and...
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Construction Business | Why Cash Offers Can Undermine Your Profit & Reputation | with Tyler Grace
Modern Craftsman
In this episode, Tyler responds to a listener question about clients offering to pay in cash — and why that might not be the win it seems like. He breaks down the risks, the optics, and the long-term damage that “under the table” work can do to both your business and your reputation. Show Notes: Cash Offers and Business Legitimacy (0:00) The Risks of Cash Transactions (6:46) Protecting the Business and Clients (18:14) The Role of Proper Documentation (26:32) Workshop & Coaching (29:12) Video Version: The : Find Our : Podcast By:
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Builder Education | Building A Skilled Team Through Culture | Velux's Paul Johnson
Modern Craftsman
In this episode, Nick & Tyler talk to Paul Johnson about why builder education is key to improving craftsmanship and raising the bar across the industry. Paul shares how his work with VELUX goes far beyond selling products — focusing instead on training, leadership, and building long-term relationships with tradespeople. From the role of manufacturer education to creating new opportunities for builders to grow their businesses, this conversation is packed with insights on leadership, innovation, and elevating the craft. Show Notes: Velux's Market Share and Installation Importance...
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Builder Resilience | Handle Slow Construction Seasons & Retain Confidence | Tyler Grace
Modern Craftsman
In this episode, Tyler talks about how to handle the fear and uncertainty that comes with a slow season. He shares why it’s crucial not to panic, how to stay confident in your value, and ways to use the downtime to come out stronger on the other side. Show Notes: Handling a Slow Season in the Construction Industry (0:00) Impact of Economic Factors on the Construction Industry (4:20) Strategies for Surviving a Slowdown (10:00) Long-Term Planning and Business Sustainability (16:23) Building a Sustainable Business Model (18:42) Preparing for Future Slowdowns (24:54) Final Thoughts and...
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Construction Business | Design a Scalable Firm That Grows with You | Architect Matt Arnold
Modern Craftsman
In this episode, Nick & Tyler talk to architect and entrepreneur Matt Arnold about building a business with intentional flexibility. They explore why Matt chose to create a brand that leaves space for future collaboration and growth, how building his own projects reshaped his client empathy, and the realities of launching a new firm while balancing life as a new father. From architecture to business ownership, this conversation dives into decision-making, leadership, and crafting a professional path that evolves with you. Guest Matt Arnold Show Notes: Designing and Constructing with Care...
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Construction Business | Why Every Job Counts | Tyler Grace
Modern Craftsman
In this episode, Tyler talks about the overlooked power of simple, unglamorous jobs — the ones that never end up on Instagram but quietly build your business and bring deep satisfaction. Reflecting on past projects and client impact, he challenges the idea that only high-end, showpiece work defines success. Show Notes: Meaningful Work and Personal Fulfillment (0:00) The Value of Return Clients and B-Grade Jobs (2:08) Building a Robust Client Base (9:22) Personal Fulfillment and Business Strategy (12:08) Upcoming Workshops and Consulting Services (21:18) Video Version: ...
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Builder Mindset | Know When to Walk Away from Problem Projects | Nick Schiffer & Tyler Grace
Modern Craftsman
In this episode, Nick & Tyler talk about what it really takes to walk away from a project — and why it’s sometimes the most responsible move a builder can make. They break down a real scenario where NS Builders stepped back during pre-construction, share the signs they couldn’t ignore, and open up about the fear, second-guessing, and professionalism required to make the call. This one’s about clarity, boundaries, and protecting both your team and your reputation. Show Notes: Reputation and Client Selection (0:00) Sponsors and Product Promotions (1:18) Client Communication...
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Midweek with Tyler: What If You Weren’t a Builder?
Modern Craftsman
In this episode, Tyler talks about the roads not taken — reflecting on how he almost didn’t end up in construction and why it’s worth asking what other paths might have looked like. He explores how understanding your “what if” moments can bring clarity, motivation, and renewed purpose in the work you do today. Show Notes: Exploring Alternative Career Paths (0:00) The Challenge of Career Choices (2:29) Early Career Aspirations (6:50) Passion for Nature and Landscape Design (9:38) Reflections on Career Satisfaction (11:52) Workshops and Resources for Scaling (18:08) Consulting Services...
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Builder Resilience | Building Mental Toughness in Construction Leadership | Nick Schiffer & Tyler Grace
Modern Craftsman
In this episode, Nick & Tyler talk through the emotional side of building a business — the doubt, the grind, and the quiet moments where it feels like nothing is working. Inspired by a post that hits close to home, they open up about the mental weight of leadership, how to tell when “hard” is part of the process or a sign to pivot, and why success comes not from certainty, but from showing up anyway. Show Notes: Work-Life Balance and Defining Success (0:00) Sponsor Announcements and Work-Life Balance (1:48) Challenges of Pricing and Market Conditions (12:59) Balancing Business...
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Midweek with Tyler: What's Really Holding You Back
Modern Craftsman
In this episode, Tyler talks about how fear of failure — not lack of skill or ambition — often shapes the decisions we make in business and life. Inspired by an off-road racing article, he reflects on how even top performers can be driven more by avoiding loss than by chasing success, and what that means for contractors navigating their own path. Show Notes: Reflecting on Fear of Failure (0:00) Caleb Russell's Retirement and Return (1:37) Personal Reflections on Fear of Failure (3:50) The Pressure of Being the Best (7:00) Tyler Grace's Consulting Services (10:16) The Importance of...
info_outlineIn this episode, we sit down with Ellie Knips, a marketing professional with over a decade of experience in the building materials industry. From backing trailers into docks during internships to leading national campaigns at Andersen Windows, Ellie’s journey is one of grit, curiosity, and fearless growth.
She shares how she transitioned from Cambria’s interior-focused marketing to Andersen’s content-driven role—despite having no formal background in social media. We dive into how she built trust with builders, navigated big career leaps, and learned to embrace uncertainty and “figure it out” moments.
We also talk about the importance of authentic storytelling, building strong brand partnerships, and why betting on yourself is often the smartest move you can make.
Whether you’re in construction, marketing, or just trying to level up your career, this episode is packed with real talk, insight, and inspiration.
Episode Outline:
Ellie Kanips' Career Journey and Role at Anderson Windows (0:00)
Ellie's Transition from Cambria to Anderson (5:42)
Leadership and Learning from Challenges (11:51)
Storytelling and Audience Connection in Marketing (23:51)
Building Strong Partnerships with Vendors (33:13)
Challenges and Growth in New Roles (43:57)
Final Thoughts and Reflections (46:47)
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