Nationwide’s JJ Perez Believes in the Power of Education
The Latino Majority
We are shaped by those who came before us and, in turn, we help shape the lives of those who come after us. Nationwide’s Juan José (JJ) Pérez knows this all too well. He grew up watching his father attend law school at night while working two jobs, making sacrifices while Perez and his siblings were young to not only better provide for their family in the long term but also be an example of what they could achieve. Those lessons continue to resonate with Perez today, both as president for Nationwide Financial’s Corporate Solutions and as a mentor for Latino youth in the Columbus...
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Alex López Negrete Advocates for Reflective Marketing
The Latino Majority
Forty years ago, Alex López Negrete saw an opportunity to represent the Hispanic market and provide strategic direction to some of the biggest names in corporate America. The Houston-based Lopez Negrete Communications, cofounded with his wife Cathy, is now the largest independently owned and operated Hispanic advertising firm in the country. López Negrete has been recognized over the years for his leadership in the space. Most recently, he was inducted into the American Advertising Federation Advertising Hall of Fame Class of 2025. His work is far from over. Latinos are the fastest-growing...
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VIDA’s Felida Villarreal Propels the Rio Grande Valley Toward Success
The Latino Majority
Felida Villarreal understands firsthand the cultural and familial expectations of the Rio Grande Valley residents. The powerhouse nonprofit leader grew up in the region, earned her degrees at the local university, and continues to empower residents to achieve their own success right in the valley through VIDA and its training programs. Villarreal stepped into the president and CEO role before the age of thirty and has made significant strides for an already strong regional nonprofit in the past three years. She’s grown VIDA’s budget, staff, and program participants. She secured federal...
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Acclaimed Author Marie Arana Changes Perceptions, One Story at a Time
The Latino Majority
From the very beginning, words have been important to Marie Arana. The Peruvian American’s childhood was filled with music and literature, which formed her passion for storytelling and books as she navigated growing up in a bicultural household. Having an American mother, Arana learned to provide a counter narrative to Peruvian perceptions of Americans. Her love of books and writing grew into a literary career: books editor for the Washington Post, the inaugural literary director of the Library of Congress, literary director for the National Book Festival, and champion for editors and...
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Javiera Balmaceda Pascal Proves Latino Stories Are for All Audiences
The Latino Majority
Growing up in the ’80s with two working parents, Javiera Balmaceda Pascal often found herself at the movie theater with her younger brother Pedro Pascal. The siblings, raised in Texas and California by parents who had fled Chile, found comfort in the stories they saw on the screen. Where her brother chose to step in front of the camera, Balmaceda pursued shaping narratives instead—with a focus on Latin American storytelling. For the past two decades, the Chilean native has helped major production companies like HBO Latin America and now Amazon Prime develop successful series and films for...
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Carla Vernón Transforms Brands—and Herself
The Latino Majority
Carla Vernón imagines a future that isn’t here yet. Her power of imagination has been her guide since childhood, allowing her to see beyond the information available to make decisions with both her head and her heart. The Princeton alum built her brand and leadership expertise at General Mills for almost twenty-two years, brought her vision to Amazon—and then became one of the first Afro-Latina CEOs of a US publicly traded company when she joined the Honest Company in 2023. She saw an opportunity to turnaround the personal care brand while transforming into the leader she was always meant...
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Ileana Musa Invests in Latino Financial Empowerment
The Latino Majority
Wealth is more than just finances. It’s about securing a legacy. Building a rich and fulfilling life. And Ileana Musa wants to make sure Latinos have every opportunity to build their wealth. She knows firsthand the challenges that come with building wealth. Musa was raised by a single mother, who brought her and her siblings over from Cuba at a young age. She saw her mother in action as an entrepreneur to take care of her family and build a brighter future. Through her work as head of sales at Morgan Stanley Private Bank and in the wealth management space, Musa focuses on the Latino...
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Governor Michelle Lujan Grisham Pursues a Brighter Future
The Latino Majority
Being a political trailblazer is in Governor Michelle Lujan Grisham’s DNA. Her grandfather Eugene D. Lujan was one of the first Hispanic justices of the New Mexico Supreme Court. In 2019, she made history as the first Democratic Latina elected governor in the United States. Lujan Grisham’s successes for New Mexicans—investing in high-quality education from early childhood through college, reaching historic economic growth, setting ambitious climate goals—come from the relationships she’s built during her forty-year career. She is honest about the challenges that lie ahead and...
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Monica Gil Lives Out Family Values to Create a Brighter Future
The Latino Majority
Grit. Perseverance. Love. Those family values have been and will always be part of Monica Gil, who grew up the youngest of twelve children. She watched her parents and older siblings navigate systems and unspoken rules of the game, trailblazing a path for her to advance. Throughout her career at Nielsen and now at NBCUniversal Telemundo, Gil has always figured out how to reach back to bring Latinos along with her. To remove that “hassle factor” for Latinos and Latinas, and to remove barriers for future generations to get into spaces where they are few and far between. She’s launched...
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Dolores Huerta Fights the Good Fight
The Latino Majority
Advocacy is at the heart of everything Dolores Huerta does. It was the influence of her mother’s community activism and her initial time as a teacher that spurred her lifelong journey as a community organizer. She met César Chavez while serving in the Stockton Community Service Organization, and the pair went on to launch the United Farm Workers union in 1962. That was only the beginning for Huerta. She became the most visible spokesperson for the union, securing seemingly impossible feats that allowed California farm workers to wield economic power. She challenged gender discrimination...
info_outlineFor Orlando Bravo, the story always starts in Puerto Rico.
Even today, as the billionaire founder and managing partner of private equity investment firm Thoma Bravo, he recognizes that where he came from will forever influence where he is.
Bravo attributes his meteoric rise in the early 2000s—when he made a name for himself in software acquisitions—to his upbringing in Puerto Rico. His unique journey instilled in him a confidence to think differently in the Wild West of Silicon Valley and to ultimately separate himself from other tech entrepreneurs.
Bravo’s incredible success has since afforded him the opportunity to give back to a community that has given him so much—and to be a role model to new generations of Puerto Rican entrepreneurs who sometimes need a push to know that they can dream.