Raíces: Root, Remember, and Reclaiming with Sylvia Banderas Coffinet
Release Date: 05/06/2026
From Opportunity to Opportunity: Leadership, Investing, and Multiplying Opportunity with Daniel Gamba
The Latino Majority
Daniel Gamba has spent more than three decades helping shape the global investment industry, from building BlackRock’s Latin America business to leading major investment organizations and now serving in a senior role at Franklin Templeton. But his understanding of markets and risk began long before Wall Street. Growing up in Peru during political violence and hyperinflation, Daniel experienced an economy where prices could change by the hour. Those years gave him an enduring sense of perspective—and an appreciation for family, opportunity, and stability. In this conversation with Pedro A....
info_outline
From Adversity to Ownership: Building the American Latino Dream with Fernando De Leon
The Latino Majority
Fernando de Leon’s perspective on business, family, and opportunity was shaped long before he became a successful entrepreneur. Growing up between Matamoros and Brownsville, surrounded by a sprawling family of tíos, primos, and primas, Fernando learned that family stories were more than memories—they showed him what was possible. For him, family and work ethic remain the two pillars of the American Latino story and the foundation of a community that has spent generations building businesses, roads, schools, and communities across the country. In this conversation with Pedro A. Guerrero,...
info_outline
Success Through Sport: Pressure, Leadership, and a Legacy Beyond the Goal
The Latino Majority
Memo Ochoa has spent more than two decades representing Mexico on some of soccer’s biggest stages, becoming one of the most recognizable Mexican athletes of his generation. But when he looks back on his career, the moments that matter most aren’t necessarily the saves, matches, or trophies. They’re the connection he built with the people he represented—and the pride and affection they have returned after years of watching him carry Mexico’s flag around the world. In this conversation with Pedro A. Guerrero, Ochoa reflects on the unique pressure of being a goalkeeper, where one...
info_outline
Pati Jinich: A Beautiful Beast: Food, Identity, and the Promise of La Frontera
The Latino Majority
Pati Jinich has built one of the most recognizable and trusted Latino voices in American media, but her path to television, cookbooks, and documentary storytelling began somewhere very different. Raised in Mexico City by a family shaped by immigration, food, and multiple cultural identities, Pati originally imagined a life in academia and public policy. It was only after realizing how disconnected she felt from the impact of that work that she discovered another way to tell stories and bring people together: food. In this conversation with Pedro A. Guerrero, Pati reflects on the unexpected...
info_outline
Building Luck and Becoming an Architect of Tomorrow
The Latino Majority
Monica Bauer Mengelberg grew up in Mexico City in a family shaped by science, discipline, and achievement. With a psychiatrist mother and a statistician father, she learned early that success was built through effort—not simply bestowed by luck. But as Monica’s ambitions took her beyond the traditional expectations placed on young Mexican women, she also had to define success on her own terms. Over more than two decades at PepsiCo, Monica has built a career spanning philanthropy, corporate affairs, inclusion, and global social impact. In this conversation with Pedro A. Guerrero, she...
info_outline
Why Culture Is the Future of Latino Marketing
The Latino Majority
For decades, Latino marketing was often treated as a matter of translation: take an existing campaign, put it into Spanish, and distribute it through the appropriate channels. But the fastest-growing segment of the Latino population is now English-dominant, and the community itself spans nationalities, generations, identities, and lived experiences. Reaching this audience requires something more sophisticated—an understanding of the cultural forces that influence how people see themselves, relate to one another, and make decisions. Few people have navigated that evolution as closely as Mike...
info_outline
Why Latino Consumers Are America's Economic Growth Engine
The Latino Majority
Isaac Mizrahi's story begins in Rio de Janeiro, Brazil, where a young boy who collected magazine advertisements and memorized television jingles developed an early fascination with the power of marketing. Raised by the children of immigrants from Poland and the Middle East, Isaac combined an economist's analytical mindset with a lifelong appreciation for creativity, eventually building a career that would make him one of the nation's leading voices on multicultural marketing and Latino consumer strategy. Today, as CEO of Alma, one of the country's most awarded multicultural advertising...
info_outline
Roots Before Résumés; The Story Before Success with Victor Arias Jr.
The Latino Majority
Long before Victor Arias Jr. became one of the country's most respected executive recruiters and institution builders, his story began in El Paso—shaped by grandparents who fed immigrants at their front door, parents whose resilience became his blueprint for leadership, and a family that taught him humility, faith, hard work, and service long before he ever stepped into a boardroom. In this deeply personal conversation, Victor reflects on the experiences that transformed his life—from overcoming imposter syndrome at Stanford Graduate School of Business to helping build organizations like...
info_outline
Francisco Leon: The CEO Who Crossed the Border Every Day
The Latino Majority
Francisco Leon's story begins with a daily border crossing. Born in Mexico City and raised in Tijuana, Francisco spent more than a decade crossing between Mexico and the United States every day to attend school in San Diego. What began as a sacrifice by his parents to create greater opportunities for their children became the foundation for a unique perspective on leadership, problem-solving, and opportunity. In this conversation, Francisco reflects on growing up between two countries, learning to navigate two cultures, and how those experiences shaped his path from border kid to CEO of a...
info_outline
Marysol Castro: From the Bronx to the Mic That Changed Baseball
The Latino Majority
Marysol Castro’s story begins in the Bronx, where curiosity, sports, and a belief that the world was bigger than her neighborhood set her on an extraordinary path. From earning a scholarship to a prestigious boarding school at age 13 to becoming the first Latina public address announcer in Major League Baseball and the first female announcer in New York Mets history, Marysol has consistently broken barriers while staying true to who she is. In this conversation, Marysol reflects on growing up Puerto Rican in New York, the transformative power of education, and how being bilingual became one...
info_outlineWhat does it mean to truly belong?
In this powerful episode of The Latino Majority, Sylvia Banderas Coffinet shares a deeply personal journey shaped by identity, resilience, and the pursuit of belonging. Born in Guadalajara and raised in a mixed-status immigrant family in East Los Angeles, Sylvia reflects on growing up undocumented and the profound impact that experience had on how she sees herself—and the world around her.
As a child, she encountered exclusion in its most painful form, particularly during the era of anti-immigrant legislation in California. But rather than internalize those narratives, Sylvia questioned them. She recognized early on that the stories being told about her community did not reflect the truth she lived. That realization sparked a lifelong commitment to storytelling—and to ensuring that Latinos have ownership over their own narratives.
Throughout the conversation, Sylvia connects her lived experience to her leadership philosophy. Drawing from the strength of the women in her family and the wisdom of her teachers, she shares how empathy and toughness are not opposing forces—but complementary ones. Like water, true strength can be both gentle and unstoppable.
This episode also explores the evolving media landscape and the growing importance of authentic, community-driven storytelling. Sylvia emphasizes that while traditional media has often failed to fully represent Latino voices, a new era is emerging—one where creators, platforms, and individuals are reclaiming their stories.
At its core, this conversation is about raíces—roots. About remembering who we are, reclaiming our narrative, and building a future grounded in truth, unity, and cultural pride.
Topics Discussed in This Episode
• Growing up in Guadalajara and early cultural influences
• Living in a mixed-status family and the experience of being undocumented
• The impact of anti-immigrant policies on identity and belonging
• Understanding exclusion—and why belonging is a fundamental human need
• How teachers and mentors shaped confidence and self-belief
• The balance between empathy and toughness in leadership
• Lessons from matriarchal strength and feminine leadership
• Discovering purpose through storytelling and narrative ownership
• Challenges and transformation within the media and advertising industries
• The importance of “for us, by us” storytelling
• Reclaiming Latino identity and rejecting limiting narratives
• The need for unity and collective progress within the Latino community
Connect with Sylvia Banderas Coffinet
• 4As (American Association of Advertising Agencies)
• LinkedIn: Sylvia Banderas Coffinet
• The Latino Majority Podcast