Don't Cut That Marketing Budget!
The Content Box
Feeling the squeeze of a tight economy? Discover why slashing your marketing budget could be your biggest mistake. Matt and Tracy break down why this is a critical error and share how smart companies use marketing to gain a competitive edge during challenging times. With real-world examples and proven strategies, they'll show you how to adapt your approach, maximize your resources, and position your business for long-term success. Key Takeaways Marketing is essential for business growth, even (and especially) during economic downturns. Cutting your marketing budget is a...
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The Top 3 Sites to Market Your Business
The Content Box
Is your marketing strategy falling flat? Discover how to maximize your reach by focusing on the top 3 online platforms: Google, YouTube, and TikTok. In this episode, we break down a streamlined approach to content creation, local SEO, and Google Business Profile optimization. Marketing experts, Matt and Tracy, provide actionable insights and a free checklist to help you dominate the digital landscape. Key takeaways: Prioritize video: Video is no longer optional; it's essential for engagement and visibility across all platforms. Focus your efforts: Concentrate on creating high-quality...
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Protecting Your Business from Marketing Scams
The Content Box
Are you being ripped off by your marketing company? Discover how to avoid falling victim to marketing scams and ensure you get the results you deserve. In this episode, Matt and Tracy share the red flags of a shady marketing agency and the green flags of a trustworthy one. They discuss the importance of clear contracts, transparent communication, and measurable goals. Whether you're a seasoned business owner or just starting out, this episode equips you with the knowledge to protect yourself and your investment in marketing. Takeaways Narcissism is prevalent in the...
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The Way You Sell is by Not Selling
The Content Box
Are you tired of pushy sales tactics that turn customers away? In this episode, we reveal the secrets to selling without selling. Discover how to build trust and authentic relationships with potential customers, transforming sales into a collaborative process. Learn the power of asking insightful questions, truly listening to their needs, and offering genuine value. We'll share actionable strategies to guide you towards a more effective and fulfilling sales approach, leaving behind the outdated hard sell and embracing the power of connection. Takeaways The slow build in sales...
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Should You Be On Every Social Channel?
The Content Box
Feeling overwhelmed by the sheer number of social media channels? In this episode, we tackle the common misconception that businesses need to be on every social media platform. Revealing the importance of focusing your efforts on one primary channel and optimizing it for results. Learn how to leverage your website as a central hub for your online presence and how Google and YouTube play a vital role in driving organic traffic. Get valuable insights on engaging with your audience, analyzing performance, and making strategic adjustments to your social media strategy. ...
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Who is Your Customer?
The Content Box
Struggling to grow your business? The answer might lie in knowing your ideal customer. In this episode, Matt and Tracy dive into the importance of defining your target audience. They discuss the common pitfalls of trying to appeal to "everyone" and how niching down can actually lead to a wider reach. Learn why specificity is key to building trust and creating marketing that resonates deeply with your customers. Download the free Ideal Customer Avatar worksheet and discover the path to business success. Takeaways Identifying your ideal customer is crucial for the success...
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How to Create 30 Days of Content in 30 Minutes
The Content Box
Why are you wasting so much time creating marketing content? How would you like to create 30 days of content in just 30 minutes? That's the potential of "The Content Box. " In this episode, you'll get a concise, step-by-step content marketing guide that walks you through the core elements of The Content Box, how it works, and how to get started. Thirty days of content in 30 minutes challenge: with prompts and exercises to help you generate a month's worth of content ideas in 30 minutes. Need more help with your marketing? We got you - . Connect with Matt Tompkins on and . Connect...
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The Content Box Podcast
The Content Box
Content isn’t King—it’s the entire Kingdom. This podcast is your full-service marketing solution and each episode makes marketing easy to understand and simple to do. You deserve more from your marketing (you deserve results!), which is precisely what The Content Box delivers in every episode. Hosted by Matt Tompkins and Tracy Winkler of Two Brothers Creative, both are extremely passionate about helping businesses with their marketing—just like yours. Need more help with your marketing? We got you - . Connect with Matt Tompkins on and . Connect with Tracy Winkler on ...
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Micro-Influencers: The Secret Weapon for Business Growth
The Content Box
Tired of marketing strategies that drain your budget? Discover the hidden power of micro-influencer marketing with seasoned entrepreneur Tim Rexius. In this episode, we dive into the world of influencer marketing, separating fact from fiction. Tim shares his expertise with platforms like JoinBrands, highlighting the significance of genuine connections and authentic content. Gain valuable insights on how to find the perfect influencers for your brand, craft engaging campaigns, and measure their effectiveness. Whether you're a business veteran or just starting your entrepreneurial journey, this...
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Winning Client’s Trust: A Real Estate Pro's Proven Method
The Content Box
The real estate industry is highly competitive and winning client’s trust is crucial for any successful business. So, how do you win the client's trust? Joining us in this episode is Jay Miralles, serial entrepreneur and real estate expert. Jay and Matt explore the common pain points agents face and discuss how to overcome them with simple, effective strategies. From the importance of authenticity and storytelling to the power of organic content and coaching, Jay shares his wealth of experience as a successful entrepreneur and real estate pro. Matt offers practical advice on how...
info_outlineDo you ever wonder why so many local commercials seem so awful? In this episode of Midwest Mindset, we will take a deep dive into why local TV ads often fall short. From misguided advice to tone-deaf cultural references, there are several reasons why these ads are so bad. But don't worry: We also provide three tips that will help you make sure your ad does not suck! Tune in to find out how you can make sure your local advertisement stands out for the right reasons.
Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business.
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