Don't Cut That Marketing Budget!
The Content Box
Feeling the squeeze of a tight economy? Discover why slashing your marketing budget could be your biggest mistake. Matt and Tracy break down why this is a critical error and share how smart companies use marketing to gain a competitive edge during challenging times. With real-world examples and proven strategies, they'll show you how to adapt your approach, maximize your resources, and position your business for long-term success. Key Takeaways Marketing is essential for business growth, even (and especially) during economic downturns. Cutting your marketing budget is a...
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The Top 3 Sites to Market Your Business
The Content Box
Is your marketing strategy falling flat? Discover how to maximize your reach by focusing on the top 3 online platforms: Google, YouTube, and TikTok. In this episode, we break down a streamlined approach to content creation, local SEO, and Google Business Profile optimization. Marketing experts, Matt and Tracy, provide actionable insights and a free checklist to help you dominate the digital landscape. Key takeaways: Prioritize video: Video is no longer optional; it's essential for engagement and visibility across all platforms. Focus your efforts: Concentrate on creating high-quality...
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Protecting Your Business from Marketing Scams
The Content Box
Are you being ripped off by your marketing company? Discover how to avoid falling victim to marketing scams and ensure you get the results you deserve. In this episode, Matt and Tracy share the red flags of a shady marketing agency and the green flags of a trustworthy one. They discuss the importance of clear contracts, transparent communication, and measurable goals. Whether you're a seasoned business owner or just starting out, this episode equips you with the knowledge to protect yourself and your investment in marketing. Takeaways Narcissism is prevalent in the...
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The Way You Sell is by Not Selling
The Content Box
Are you tired of pushy sales tactics that turn customers away? In this episode, we reveal the secrets to selling without selling. Discover how to build trust and authentic relationships with potential customers, transforming sales into a collaborative process. Learn the power of asking insightful questions, truly listening to their needs, and offering genuine value. We'll share actionable strategies to guide you towards a more effective and fulfilling sales approach, leaving behind the outdated hard sell and embracing the power of connection. Takeaways The slow build in sales...
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Should You Be On Every Social Channel?
The Content Box
Feeling overwhelmed by the sheer number of social media channels? In this episode, we tackle the common misconception that businesses need to be on every social media platform. Revealing the importance of focusing your efforts on one primary channel and optimizing it for results. Learn how to leverage your website as a central hub for your online presence and how Google and YouTube play a vital role in driving organic traffic. Get valuable insights on engaging with your audience, analyzing performance, and making strategic adjustments to your social media strategy. ...
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Who is Your Customer?
The Content Box
Struggling to grow your business? The answer might lie in knowing your ideal customer. In this episode, Matt and Tracy dive into the importance of defining your target audience. They discuss the common pitfalls of trying to appeal to "everyone" and how niching down can actually lead to a wider reach. Learn why specificity is key to building trust and creating marketing that resonates deeply with your customers. Download the free Ideal Customer Avatar worksheet and discover the path to business success. Takeaways Identifying your ideal customer is crucial for the success...
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How to Create 30 Days of Content in 30 Minutes
The Content Box
Why are you wasting so much time creating marketing content? How would you like to create 30 days of content in just 30 minutes? That's the potential of "The Content Box. " In this episode, you'll get a concise, step-by-step content marketing guide that walks you through the core elements of The Content Box, how it works, and how to get started. Thirty days of content in 30 minutes challenge: with prompts and exercises to help you generate a month's worth of content ideas in 30 minutes. Need more help with your marketing? We got you - . Connect with Matt Tompkins on and . Connect...
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The Content Box Podcast
The Content Box
Content isn’t King—it’s the entire Kingdom. This podcast is your full-service marketing solution and each episode makes marketing easy to understand and simple to do. You deserve more from your marketing (you deserve results!), which is precisely what The Content Box delivers in every episode. Hosted by Matt Tompkins and Tracy Winkler of Two Brothers Creative, both are extremely passionate about helping businesses with their marketing—just like yours. Need more help with your marketing? We got you - . Connect with Matt Tompkins on and . Connect with Tracy Winkler on ...
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Micro-Influencers: The Secret Weapon for Business Growth
The Content Box
Tired of marketing strategies that drain your budget? Discover the hidden power of micro-influencer marketing with seasoned entrepreneur Tim Rexius. In this episode, we dive into the world of influencer marketing, separating fact from fiction. Tim shares his expertise with platforms like JoinBrands, highlighting the significance of genuine connections and authentic content. Gain valuable insights on how to find the perfect influencers for your brand, craft engaging campaigns, and measure their effectiveness. Whether you're a business veteran or just starting your entrepreneurial journey, this...
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Winning Client’s Trust: A Real Estate Pro's Proven Method
The Content Box
The real estate industry is highly competitive and winning client’s trust is crucial for any successful business. So, how do you win the client's trust? Joining us in this episode is Jay Miralles, serial entrepreneur and real estate expert. Jay and Matt explore the common pain points agents face and discuss how to overcome them with simple, effective strategies. From the importance of authenticity and storytelling to the power of organic content and coaching, Jay shares his wealth of experience as a successful entrepreneur and real estate pro. Matt offers practical advice on how...
info_outlineWelcome to another enlightening episode of the Midwest Mindset podcast! In today's episode, we dive into a topic that has intrigued us all at some point in our lives - those infamous drug commercials. You know the ones I'm talking about - those cheesy advertisements where customers are miraculously frolicking in a field after taking that magic medication. They suggest that if you simply take this pill, all of your medical woes will magically vanish. But do these commercials really sell the point they're trying to make? And why do customers believe them when it seems like such an obvious exaggeration?
Join us as we unravel the fascinating world of drug commercials and explore the pathos behind their effectiveness. We'll dive deep into the psychological tactics used by pharmaceutical companies to sway consumers and tap into their emotions. These commercials are carefully crafted to evoke a range of emotions - hope, relief, and even fear - all in the span of a few seconds. But what is it about these adverts that strikes a chord with viewers?
To understand this phenomenon, we'll examine the power of storytelling and visuals in drug commercials. By creating relatable narratives and vivid imagery, these ads transport us into a world where our health issues can be easily resolved. They paint a picture of a brighter future, where all our worries can be alleviated with just one simple solution. It's this sense of hope and possibility that draws us in, despite our rational minds knowing that it's an oversimplification.
But there's more to it than meets the eye. We'll also explore the influence of social proof and testimonials in these advertisements. By featuring real people who claim to have benefited from the medication, these commercials tap into our innate desire for social validation. When we see someone just like us, sharing their success story, it becomes easier to believe that the product could work for us too.
Furthermore, we'll discuss the legal and ethical implications surrounding these commercials. Are pharmaceutical companies crossing the line by oversimplifying complex medical conditions and promising quick fixes? Should there be stricter regulations in place to ensure that these advertisements provide accurate and balanced information? We'll explore these thought-provoking questions and consider the impact of these commercials on our healthcare decisions.
So join us on this captivating episode as we unpack the fascinating world of drug commercials. Discover the power of emotions, storytelling, and social influence in shaping our beliefs and decisions. Whether you've fallen for the allure of these commercials or have remained skeptical, this episode promises to provide valuable insights into the effectiveness and implications of these persuasive marketing tactics.
Tune in to the Midwest Mindset podcast and let's embark on this enlightening journey together. Remember, knowledge is power!
Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business.
Measure your marketing today at www.thecontentbox.com!
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