Practice Growth Fueled By Data and Research—Interview with CEO & Founder of Room 118
Release Date: 06/10/2025
The 3 Biggest Risks Facing DSOs Right Now
The Bryan Laskin Podcast
Dentistry is entering a new reality for DSOs and group practices. Growth alone isn’t the strategy anymore. Leaders today have to manage enterprise risk, operational consistency, and long-term valuation. Dr. Bryan Laskin shares a powerful leadership framework from his mentor Dan Sullivan called DOS: Dangers, Opportunities, and Strengths. Using this lens, he walks through the three biggest dangers facing dental organizations today, the three opportunities that can unlock predictable growth, and the three strengths dentistry already has built into its model. This episode of "The Bryan Laskin...
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The Hidden Reason Patients Say No to Treatment
The Bryan Laskin Podcast
Here's the truth: most organizations are addressing case acceptance the wrong way. In this episode of "The Bryan Laskin Podcast", we unpack why clarity, not persuasion, is the real driver of treatment acceptance and how variability across providers, teams, and locations creates massive invisible revenue leaks across dental organizations. Whether you run a single practice or a multi-location DSO, the organizations that win this decade will be the ones that systematize clarity, confidence, and patient connection. I’m Dr. Bryan Laskin. I work on the infrastructure side of healthcare, building...
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Your Patients Need an Explanation
The Bryan Laskin Podcast
“Dentists have made a trade-off—not because they don’t care, but because the system forces us to choose between depth of conversation and moving on to the next thing. Over time, that creates a quiet fracture.” In the last episode of “The Bryan Laskin Podcast,” we considered how convenience now takes priority over consent. In this episode, we’ll discuss how explanation has shifted from being an integral part of care to being viewed as a point of friction. I’m Dr. Bryan Laskin. I work on the infrastructure side of healthcare, building the systems that allow care to scale...
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Being Cared For vs. Feeling Cared For—Why the Difference Matters
The Bryan Laskin Podcast
Spreadsheets can lie. Patients can’t feel technical or clinical excellence. Healthcare is not complicated. These are just a few of the truth bombshells I unpack in this episode of The Bryan Laskin Podcast. Whether you’re a patient yourself or someone who provides care, this episode is going to be an eye-opener regarding what you thought you knew about healthcare and dentistry. I’m Bryan Laskin—dentist, author, innovator, entrepreneur, and engineer of systems that protect the way we make patients feel cared for. Read my latest book Unfair Care—Get the Care You Deserve in a...
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Welcome to the Bryan Laskin Podcast
The Bryan Laskin Podcast
If you’ve been following me until now, you know that I’ve advocated for putting the patient first for a long time. However, I’ve only recently uncovered the salient reason healthcare and dentistry have drifted so far from their raison d'être, and I’m now on a mission to expose not only how this happened but also how care providers can leverage the true essence of care to their own—as well as their patients’—advantage. In this introductory episode of The Bryan Laskin Podcast, I elaborate further on my new mission to demonstrate how caring more is what ultimately helps...
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Could Thermal Imaging Boost Case Acceptance Rates? An Interview with Kane Thermal Imaging CEO
The Bryan Laskin Podcast
Dentists could soon have access to a tool that supplies them with the objective evidence they need to help patients grasp the urgency of recommended treatment. Dr. Robert Kane, DC, DABCT and CEO of Kane Thermal Imaging, joins me on The Patient First Podcast to explain how thermography could forever change the way we communicate with dental patients. Watch this episode to explore some of the surprising oral-systemic connections that thermal imaging reveals and their implications for oral health. I'm Dr. Bryan Laskin—dentist, author, entrepreneur and engineer and advocate of solutions that...
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Two Ways to Help More Patients Say “YES” to Treatment (Without Feeling Like You’re Selling)
The Bryan Laskin Podcast
Co-CEO of Finance Rx® Nancy Kay Coy and I are both enthusiastic entrepreneurs addressing similar problems in the dental industry, but from different angles. I had such a great time interviewing Nancy in this episode of The Patient First Podcast on how her team is helping to bridge gaps between lenders and practices and between providers and patients. As you’ll see in this interview, Nancy and I agree on something huge: empowered teams lead to empowered patients, which lead to empowered practices. The end goal of our respective endeavors? Helping practices thrive and profit by leveraging...
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Where Fungi Meets Flossing—The Intersection of Wellness, Nutrition, and Dentistry
The Bryan Laskin Podcast
In this episode of The Patient First Podcast, a neuroscientist and a dentist come together to talk about mushroom superfoods and nutritional counseling. Sean Lacoursiere, PhD is the Chief Innovation Officer of Maia Farms and a neuroscientist on a mission to change our relationship with nutrition for the better. He joined me on my podcast to explain what they’re accomplishing at Maia Farms and to talk about how dental practices can benefit from taking a more proactive approach to nutritional counseling for their patients. I’m Dr. Bryan Laskin—dentist, author, entrepreneur and engineer of...
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50 Is the New 30—How to Live Your Best Life Outside of Dentistry
The Bryan Laskin Podcast
This podcast episode could be your key to breaking free from the hamster wheel and making the next several decades of your life the best ones yet. In this episode of The Patient First Podcast, I interview Kathleen A. Adams, CFP® CPWA®, Co-founder of Second 50 Financial, to learn how she helps dental professionals build a life beyond the practice. Specifically, she helps professionals over the age of 50 to understand and leverage areas like artificial intelligence, longevity science and smart wealth strategies to realize the life of their dreams. Understanding how these elements can shape...
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These Two Things Will Help You Control Your Health Insurance Costs
The Bryan Laskin Podcast
With health insurance costs spiraling out of control, employers can feel powerless to help their employees get the coverage they need. The situation becomes all the more tragically ironic for companies in the oral healthcare space. If you are a group or DSO with more than 50 employees depending on you to provide them with healthcare coverage options that meet their needs without breaking the bank, then this episode is for you. In Episode 181 of The Patient First Podcast, I interview Mark Gaunya, GBA, LIA to learn how his company Captivated Health® is helping oral healthcare providers...
info_outlineIt’s time to change “data-driven growth” from a buzzword to reality.
Justin Strong, Founder and CEO of Room 118, is here to help us all do just that.
In this episode of The Patient First Podcast, I grill Justin on how his decades of experience have powered Room 118, a full-service dental marketing agency for dentists, to success. Justin shares some of his magic in the form of insights on what it takes to build a strong brand in dentistry. We also discuss what it means to unlock the potential of actionable data.
This is the episode every forward-thinking dentist needs to watch so they can turn complex data into strategies that lead to practice success.
I’m Dr. Bryan Laskin—dentist, author, entrepreneur and unabashed data enthusiast.
Check out Room-118.com to see how Justin and his team’s dental research can help you reach your practice goals.