Business tips in stand up paddle fitness and SUP yoga from master trainer Nikki Johnston - 009
Release Date: 10/27/2017
Caroline Raphael trains with Paddle Monster to attempt Guinness World Record paddle of Lebanon's coastline
THE PADDLE BOARDING CPA
Caroline Raphael of Surf Shack Lebanon is passionate about stand up paddle boarding and is training to set a Guinness world record, paddling over 180 km in 24 hours in open water. At the end of April, she will paddle for 24 hours along the coast of Lebanon. She is training with Paddle Monster and a local network of paddlers to work up to this event. Find out more at https://www.ThePaddleboardingCPA.com/29
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Increase sales, reduce overwhelm and crush it this holiday season with FREE Holiday Planning Guide - 28
THE PADDLE BOARDING CPA
Reduce the overwhelm by using these planning strategies and tips, while adding some off season revenue to your stand up paddle board, kayak or aquatics based business.
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Reach NEW paddlers by finding out EXACT questions they are asking - using language to reach more customers - 027
THE PADDLE BOARDING CPA
REACH NEW PADDLERS! Break down barriers by using the EXACT words, phrases and language that customers and new paddlers know and understand. Understand the various types of customer personas or avatars in the paddling customer pyramid. Discover my two favorite online tools that reveal the EXACT words, phrases and questions people are asking and searching for online right now. Learn how to setup new paddlers for success. Find more here:
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Connecting with your customers, community and true nature through SUP Yoga - Ash Bourgeois of Wild Path - 026
THE PADDLE BOARDING CPA
Ash Bourgeois, owner of Wild Path, shares her story of bringing standup paddle board yoga to the prairies in Winnipeg, Canada. She specializes in going places nobody knows about where SUP is the only way can get around. Connecting through nature, with her customers and community, she leads adventures on land and water honoring her own wildness.
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Paddleboarding with dogs! Sam from SUP Pups California combines her passion for SUP and dogs with SUP Pups California - 025
THE PADDLE BOARDING CPA
Sam combines her love of standup paddle boarding and dogs through SUP Pups California. Inspired by her rescue dog Jack, aka The Dingo Jack, she dove into a niche venture of teaching others and their pups to paddleboard together. She thrives in helping others share this joy with their pups and plays an active role in the rescue community. Join us as she talks about challenges, equipment, instruction, partnerships and shares her marketing secrets.
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Instagram Stories: The HOW, WHAT and WHY to use IG Stories to grow your SUP, kayak and outdoor fitness business - 024
THE PADDLE BOARDING CPA
If you aren't yet using Instagram Stories in your SUP, paddle board yoga, kayak or fitness business, now is the time! Build relationships with followers, reach non-followers through optimization and convert viewers into paying customers. Julie Merrill, The Paddleboarding CPA covers what to share, how to use Instagram and why its an essential. Plus a video tutorial to complement the episode.
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The SUP Online Academy and Rhine River SUP with Peter Rochel - 023
THE PADDLE BOARDING CPA
Peter Rochel lives in Cologne, Germany and combines his passion for standup paddle boarding, business, technology and innovation in his podcast, SUP Online Academy, as the standup paddleboarding head of the German Surfriders Federation and as a SUP instructor on the Rhine River. He shares his story, how he shares his passion of water sports and paddleboarding by introducing more people to SUP through his many ventures.
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Ina's Mermaid School with SUP instructor, pilates fitness trainer and free diver Karen Tickner - 022
THE PADDLE BOARDING CPA
Karen Tickner, an active free diver, pilates and SUP instructor has turned her passion for mermaids into a profitable venture. Ina's Mermaid School teaches you and your kids how to swim and do tricks while wearing a mermaid tail. Listen to Karen's story, how she was inspired to live life as a mermaid, her many gigs, challenges and how she is living out her passion in gulf coast Florida.
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Business and Marketing TIPS for New SUP and SUP Yoga Instructors - 021
THE PADDLE BOARDING CPA
Julie Merrill, aka The Paddleboarding CPA, talks business and marketing tips for new standup paddle board, paddleboard yoga, SUP, kayak and outdoor fitness instructors. From setting up your business to collecting money, strategizing your class list, identifying your ideal customer and marketing 101. This podcast episode dives into many of the aspects needed before getting on the water to teach a class.
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7 Day Adventure SUP River Trip down the Escalante with Adventure Photographer Dylan Brown - 020
THE PADDLE BOARDING CPA
Adventure sports photographer Dylan Brown talks about his 7 day, 96 mile Escalante River SUP adventure. As the leader, photographer and cinematographer, he shares personal reasons for wanting to capture the beauty of this endangered low flow serpentine style river. Experience his breathtaking moments, challenges, behind the scenes planning and post-trip reflection as he brings awareness, conservation and adventure to this majestic river in Utah.
info_outlineNikki Johnston, owner of Sea To Sky Fitness, has taken her love of outdoor fitness and created a complete wellness offering with personal training, nutrition coaching, stand up paddle (SUP) fitness and yoga classes. She is also adding an international standup paddle adventure retreat to her business this year.
In this interview, we discuss:
- Nikki's background and what drove her starting a business in outdoor fitness
- How she started training on the water before she trained off the water
- How paddle instructor training drove her to get Yoga certified
- The entrepreneur mindset reflecting after 3 years in business
- Marketing strategies for a SUP business
- Water access and how a partnership simplified it
- How she gives back to new SUP instructors and travels with Master Training certifications
- Sea To Sky Fitness class structures and options from SUP Yoga, Sunset Paddles, Surfer Sculpt and Progressive Series
- Information on a once in a lifetime SUP retreat to Tulum Mexico co-hosted by Nikki Johnston - January 20-25, 2018.
Find out more: Episode 9