Robbie Summers - The $100M Sales Expert: The Psychology of Selling To Anyone!
Release Date: 08/27/2025
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info_outlineIn this episode, we interview high-ticket sales expert Robbie summers to unpack & discuss the psychology of sales - whether you’re selling at the $1k, $10k, $100k, or even $1M+ level! Robbie’s story from humble beginnings on a farm to lessons learned from $100m in sales will be sure to give you the insights you need to take your business to next level!
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*StoreBuild.ai is a sponsor of this video.
Timestamps
00:00:00 – Intro: Meet Robbie Summers ($100M+ in sales)
00:01:01 – Growing up in small-town Idaho & family values
00:03:33 – First hustle: shoveling horse stalls & Boy Scout lightbulb sales
00:05:25 – LDS mission: learning grit, rejection, and real communication
00:06:15 – First big win: pest control sales at 21 ($40K in 3 months)
00:08:44 – Early sales lessons: why “shut up & ask questions” changed everything
00:12:45 – Working with Russell Brunson, Brian Tracy & top entrepreneurs
00:16:10 – The psychology of high-ticket sales ($10 vs $100K vs $250K)
00:23:02 – Confidence, raising prices & overcoming impostor syndrome
00:26:48 – Selling transformation, not features: real value vs. price
00:29:05 – How to hire, test & fire sales reps (Robbie’s process)
00:41:04 – Greatest commission check ever ($125K in one deal)
00:47:08 – Case study: helping Sarah Petty go from $0 → $275K sales
00:51:03 – Why entrepreneurs must step out of sales to scale
00:56:05 – Russell Brunson’s Inner Circle growth (without Russell selling)
01:02:03 – Daily routines, tonality & sales call preparation
01:08:04 – Posture & control: why prospects must qualify through you
01:13:06 – Best & worst sales advice + lightning round wisdom
01:15:05 – The future of sales in the age of AI & robotics
01:18:07 – Entrepreneurship advice: dealing with rejection & tough days
01:20:08 – Legacy, serving people, and Robbie’s closing wisdom
01:21:03 – Outro & where to find Robbie
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