How I Ran 100 Ironmans In 100 Days: Mental Toughness ( w/ Iron Cowboy James Lawrence)
Release Date: 11/06/2025
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In this episode, we sit down with James Lawrence, better known as the Iron Cowboy, the man who completed 50 Ironman triathlons in 50 days across all 50 U.S. states… then pushed beyond all limits to do 100 consecutive Ironmans. From losing everything in 2008 with five kids and no safety net, to becoming one of the most respected endurance athletes on Earth, James shares the untold story behind the pain, discipline, and belief it took to redefine impossible and how you can apply the same mindset to anything in life or business.
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Timestamps
00:01:57 – Omar introduces James Lawrence, the Iron Cowboy
00:03:29 – What is an Ironman & why James attempted 100
00:06:00 – Losing everything in the 2008 crash
00:08:46 – How endurance sport became his redemption path
00:11:59 – Guinness records, 30 Ironmans, and launching the 50
00:15:09 – Where the idea for the 50/50/50 came from
00:18:13 – Bootstrapping the mission & the ‘no’s from sponsors
00:22:00 – The family road trip: 50 states, 50 Ironmans
00:26:53 – Surviving on 4 hours of sleep & 12,000 calories/day
00:29:48 – The foot photo & peak pain on day 16
00:33:18 – Stacking whys to find purpose in chaos
00:35:23 – The grit of doing 100 Ironmans: Shin braces, blackout
00:40:08 – Difference between the 50 and the 100
00:42:58 – Recovering from a broken back during the 100
00:46:42 – Mental toughness isn’t a gift — it’s built
00:49:54 – Why most people quit too early
00:52:48 – Lessons from the world’s top entrepreneurs
00:57:03 – Redefining impossible and stacking wins
01:00:10 – Keep your day job, burn the candle at both ends
01:02:33 – The hardest moment: losing his home
01:05:06 – Advice to his younger self (with five kids & no heat)
01:07:30 – Legacy, faith, and what's next
01:10:22 – Rapid-fire Q&A: lessons, mindset, and life philosophy
01:15:36 – Final message on purpose, resilience, and “Iron Hope”
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