Content Led Marketing & Building Marketing Leadership
The Persuaders Marketing Radio Show & Podcast
Release Date: 04/06/2021
Charities Marketing
The Persuaders Marketing Radio Show & Podcast
With just over a week to go to the Irish Life Dublin Marathon on Sunday 27th October, my guest presenter was joined by the heads of Irish charities whose funding will hopefully benefit from the sponsorship and donations from those involved. Chief Executive Arthritis Ireland Chief Executive, DEBRA Ireland Among the main themes explored were... 1. What is the historical context of Irish charitable giving? 2. How has the Irish charity sector evolved in terms of governance and professionalism? 3. What are the key challenges faced by Arthritis Ireland...
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The Reinvention Summit - Interview with co-founder Dr. Nadya Zhexembayeva.
The Persuaders Marketing Radio Show & Podcast
One new event to mark on your calendars for next year is The Reinvention Summit which takes place in Dublin on April 29th and 30th. It's the brainchild of and . Dr Zhexembayeva, who has published multiple books on the topic of business reinvention, was in Dublin this week for a series of meetings and promotion events in advance of the Summit. According to a Harvard/Reinvention Academy study some 68% of leaders struggle with company reinvention; a real problem in an era of exceptional business disruption. I got a chance to interview her about some of the themes that will be explored in the...
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Building soft skills by using podcasts as part of learning strategy
The Persuaders Marketing Radio Show & Podcast
Interview with founder of , Kevin Redmond. The company aims to revolutionize the way both providers and consumers approach soft skills training. By collaborating with podcasters in the business and marketing space, the company has a SAAS system that enables listener to integrate the content from podcasts into their learning journey. #podcasting #marketingtraining #salestraining #softskills
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Content-led marketing: World Media Group report
The Persuaders Marketing Radio Show & Podcast
Interview with , Chief Executive of who was speaking at the launch of their report We begin by discussing what's meant by content-led marketing - essentially revolving around the story of the brand. The report is in its third year and addresses many trends in content-led marketing including the factors that respondents felt added impact and effectiveness to brand storytelling around ESG issues for international audiences. Asked to predict the most exciting trends in content-led marketing over the next two years respondents provided a fairly balanced mix of forecasts around tech platforms,...
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Retail Media Trends
The Persuaders Marketing Radio Show & Podcast
A fantastic discussion on on last week's show with who is the leading writer on this topic, and has recently penned the Retail Media Platform Primer Series -- a great range of topics covered ...What exactly do we mean by Retail Media? What is the catalyst for the explosion in Retail Media? How important is it actually in overall retail revenues? What are the brands that are taking advantage of this? Leveraging Retailer's first party data.
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Dublin Tech Summit 2022 #DTS2022
The Persuaders Marketing Radio Show & Podcast
Interviews from the expo area of the Dublin Tech Summit 2022 held in June 2022 at the RDS expo area in Dublin. Although the event had continued in a virtual format, the opportunity to network face-to-face was one that the 8,000 delegates relished. There was a palpable buzz in the exhibitor halls and hospitality spaces as the attendees digested some of the content of the keynote speakers, and looked to foster linkages with potential partners and investors. The weather obliged also which helped showcase the enduring appeal of Dublin as a location for technology events. There was also a strong...
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Hospitality Market Post-Covid
The Persuaders Marketing Radio Show & Podcast
An extended interview with James Chappell, Global Business Director, Horwarth HTL and Global Chairman of Horwarth HTL, John Fareed. Both men were visitors to Dublin recently and I got the chance to talk hotel market trends with them as we emerge from the worst of Covid....also in this podcast ( 19'58" ) an interview with Killian Stokes, founder of Moyee Coffee and incoming CEO of Proudly Made in Africa
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Experiential Marketing: AR and outdoor light shows
The Persuaders Marketing Radio Show & Podcast
In this podcast an interview with the founder of start-up in the Augmented Reality space Imvizar, Michael Guerin, plus Kevin Rowe tells me about a new outdoor light extravaganza that his company will be running in a Wexford #augmentedreality #immersivetechnology
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2021 Immersive Technology Review
The Persuaders Marketing Radio Show & Podcast
On 29th December I hosted the 2021 Immersive Tech Review with panelists Alan Smithson and Julie Smithson from MetaVRse and Judity Okonkwo from Imisi 3D. Our discussion was wide-ranging covering events such as new launches from Snap, Niantic, no and lo-code game engines, Microsoft Mesh, acquisitions that made headlines including Wikitude, Pico and Sketchfab, the growing participation of women in XR, hardware launches from HP, Pico and Varjo. And of course the big story of 2021, FB morphing into Meta.... #metaverse #immersivetech #xr2021 #immersivetechnology #ar #vr
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Christmas Adverts 2021
The Persuaders Marketing Radio Show & Podcast
Feature interview with Mal Stevenson, former Creative Director Irish International /BBDO Dublin and David O'Sullivan, director of Ignition and Bloodychic.com where we dissect four popular Christmas adverts gracing Irish television screens this festive season: Woodies, Supervalu, Lidl and Tesco. #christmasads #advertising #adstrategy
info_outlineIn Part 1 of this Podcast, an interview with Belinda Barker, Chief Executive of World Media Group about their recently produced research report and survey on Content Led Marketing trends.
Among the topics we explored are: How do you define content led advertising? How many years has the survey been running? How has proportion on content-led advertising changed since last survey in 2020? We also explore the issue of brand safety --what exactly is brand safety in this context? And we preview the World Media Awards which are now accepting entries.
In Part 2 of the podcast, starting at 17 minutes in, I talked with leading marketing author and consultant, Thomas Barta. Thomas is one of the world's foremost thinkers, speakers and writers on the subject of marketing leadership. A former McKinsey partner, he co-authored the path-breaking leadership book 'The 12 Powers of a Marketing Leader' and has consulted for some of the world's most prominent brands. In our interview we explore how marketers can build their leadership capabilities among other C-suite executives.
Thomas has a number of practical suggestions to do this. We also discuss the popular Marketing Leadership Masterclass that has begun to run in an e-learning format. marketingleadershipmasterclass.com/
Presenter: Alex Gibson
Producer: Kamila Lewandowska