Greatest Hits: Exploring the mindset of younger generations with Sabaa Quao
Release Date: 01/09/2023
S8:E6 Luxury Retail Marketing with Wes Wolch, SVP Marketing at Holt Renfrew
The Pivot with Ken Evans
In this latest installment of The Pivot, we sit down with Wes Wolch to explore the essence of luxury retail marketing, and the moves Holt Renfrew is making to transform the consumer experience. An expressive dialogue that helps us rethink how we should define and drive marketing of today and tomorrow.
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S8:E5: Supporting Newcomers to Canada with Ruth Javier Friesen of the Mennonite New life Centre
The Pivot with Ken Evans
In this episode of #ThePivot, Ruth and Ken discuss some of the challenges newcomers to Canada face in seeking employment in the media communication sector. Listen to learn more on how to build your professional presence, use the power of storytelling, and relevant strategies on how to navigate the job market of today and tomorrow. Ruth draws on her professional experience as an employment counsellor and her personal journey. Ruth Javier Friesen is a with more than five years of experience working with post-secondary students, women, and newcomers. In this time, Ruth has provided employment...
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S8:E4 Human-Animal Bond with Lucas Solowey
The Pivot with Ken Evans
For over a decade, Lucas Solowey has built relationships with communities, non-profits, changemakers, entrepreneurs, athletes, celebrities, politicians, authors, and ethical brands. Toronto Humane Society is more than an animal shelter - they are an educational resource and support system, a leading voice in animal welfare and accessible care. The organization is also a centre of excellence, a space where best practices and boundary-pushing knowledge meet with unyielding optimism and a love for animals to create something special. Toronto Humane Society is like no other.
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S8:E3: Designing Customer Experiences with Dr. Markus Giesler
The Pivot with Ken Evans
If you’re seeking clarity on how to creatively shape customer experience design – this is the podcast episode for you. Up next on The Pivot, we chat with Dr. Markus Giesler, renowned consumer researcher and Professor of Marketing at the Schulich School of Business. We explored many themes, from the data experience dialectic and notion of the paradox to bigger-picture questions and the power of social science. Dr. Markus Giesler also shares what led him to customer experience design, along with his experiences with the Kellogg School of Management and Columbia Business School. Tune in now!
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S8:E2: Authentic Sports Marketing with Jonathan Chang, CBC
The Pivot with Ken Evans
If you’re curious about the power of storytelling in sport and the joy it brings – this is the podcast episode for you. Up next on The Pivot, we chat with Jonathan Chang, Head of Sports Marketing at the CBC. We explored a number of relevant topics, such as the evolution of integrated brand campaigns in Canada, a closer look into the mindset of our athletes, and diversity, equity, and inclusion in sports. Jonathan also shares his take on what we can expect in the next three to five years in the sports landscape, and a cool campaign he’s recently worked on, with voiceovers from...
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S8:E1: Women's Sport: Leading the Way with Diana Matheson and Jayna Hefford
The Pivot with Ken Evans
In our Season 8 opener, we welcome legendary Canadian Olympians Diana Matheson of Project 8, and Jayna Hefford of the Professional Women’s Hockey League, to chat about the important work they’re leading in advancing women’s sport. From rapidly rising viewership to fandom participation, broadcast strategy, and strategic sponsorship, the growing market and demand for women’s sport has opened a plethora of opportunities. Brands can take the lead, live their values, and double down on their advocacy, rather than shy away from it. Gain deeper insight into the world of Canadian...
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Season 7 Greatest Hits with Ken Evans, Jelena Lazarević and Jacob Robinson
The Pivot with Ken Evans
...and that's a wrap on Season 7! Our end of week treat features our Greatest Hits throughout this season, where we reflect on a season filled with salient moments, from inclusion in sport and out-of-home advertising to AI disruption and crisis communication. What were some of your favourite moments from the season? Comment below or DM us. Catch us in the new year when we return with season 8!
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S7:E10 Supporting Local Media in Canada with Sarah Thompson of dentsu Canada
The Pivot with Ken Evans
About 50% of all ad spend is digital. Of that, only 5-6% is within the Canadian local media market. As we explore why and work to earn the attention of our diverse audiences, it's more important than ever to really consider what kind of world we are creating, and how we are supporting Canadian owned and operated media, especially local news. Learn about how we can meaningfully move the needle on this, and so much more in the latest conversation between Ken Evans and Sarah Thompson.
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S7:E9 Bill C-18 and News in Canada: A Closer Look
The Pivot with Ken Evans
In this timely episode of the Pivot, Ken and Ethan dive into the Bill C-18 (Online News Act)/tech giant conflict and what it means for Canadians and newsrooms. Also offering a closer look and exploration of the media business as a whole, alternative approaches to regulatory sanity, and how we can explore different avenues of news.
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S7:E8 Year-round Pride and Allyship with Dean Lobo of The 519 (he/him)
The Pivot with Ken Evans
Dean is a seasoned communications specialist with a decade's experience across radio, television production, print and digital news, strategic communications, and media studies facilitation. During his journalism years, Dean reported extensively about issues impacting LGBTQ+ communities, bringing that same passion for community to his communications role now at The 519 - Canada’s most prominent 2SLGBTQ+ multi-service centre and a City of Toronto agency. He recently presented the Communicator’s Guide to Gender Diversity and Inclusion at the IABC World Conference 2023 in Toronto. ...
info_outlineThe Pivot Greatest Hits: As we launch into 2023, we bring to you a past Season 4 conversation with Sabaa Quao, Chief Creative Officer at Cossette and Co-Founder at Wealthie Works Daily. Tune in for relevant insights on the shifting consumer mindset, how the digitization of money presents risks to younger generations, and the need for persistent and consistent financial literacy.
If we look to generation Z, and even generation alpha, there is some hope. Generation Z are confident creators and less burdened with self-conscious expression, but for this potential to blossom, they need the financial independence and liberty to truly unleash their creativity, business savviness and activism.
**The Pivot with Ken Evans will return in February 2023 with continued marketing-focused content. We are excited to be exploring new topics and developments with industry leaders. Wishing you and your families a Happy New Year!**
Episode originally aired October 2020.