S7:E7 Exceeding Our Goals with Jill Burgin and Aisha Mayne
Release Date: 06/21/2023
S8:E10 Leading social good, life-long learning and community connection with Linda Hazzan of Toronto Public Library
The Pivot by APEX PR
As the biggest and busiest library in North America, the Toronto Public Library exemplifies community and connection in ways that few other organizations, brands and institutions do. And beyond enriched book borrowing, access to physical and digital resources and quiet study spaces, the Toronto Public Library actively partners with local community organizations such as newcomer organizations, senior organizations, youth agencies supporting at-risk youth and public health. Tune in now to learn more from Director, Communications, Programming & Customer Engagement, Linda Hazzan. Visit...
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S8:E9 Queering Theatre with Katie Clarke
The Pivot by APEX PR
What does it mean to live outside of norms, and break, experiment and play with them? How can we push the limits of what we think we know about the world around us? Behind the power of Buddies’ creative programming and yearning in bringing stories to life, it's no surprise that folks from all across Canada are making the time to see their shows and experience the essence of theater. Queering the form of theatre and queering performance art in fun and cutting-edge ways! Fact: Buddies is the largest and longest running queer theatre in the world and a central hub and cultural destination for...
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S8:E8 The AI Revolution with Mohit Rajhans
The Pivot by APEX PR
Mohit Rajhans returns to The Pivot to discuss all parts artificial intelligence. Where we are, what we can expect and how AI adoption and practices have rapidly evolved in the race for efficiency. Mohit breaks down the opportunities from both marketing and technological lenses that teams and organizations would find useful. Also discussed: Automation disruption, co-pilots, and the Gen Alpha effect tied to AI and office culture. Teams must prepare themselves for the disruption they’re going to see. The question is, how do you want to see it disrupt what you do? We're going to see cost...
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S8:E7 Fuelling Business Success with Patrick Gill, Senior Director, Operations & Partnerships, the Business Data Lab (BDL)
The Pivot by APEX PR
Amid timely Canadian macroeconomic updates, we chat with Patrick Gill of the Canadian Chamber of Commerce to explore some of the present shocks and potential challenges Canada faces. From labour disruptions and technological advancement, to much-needed business investment and population changes, this is a taping you’ll want to pay close attention to. As we move in 2025, we expect tension and inflationary pressures as we aim to solve our productivity problem, enhance our competitiveness and fuel Canadian business success. Through informed data analysis, we can make smarter policy-making...
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S8:E6 Luxury Retail Marketing with Wes Wolch, SVP Marketing at Holt Renfrew
The Pivot by APEX PR
In this latest installment of The Pivot, we sit down with Wes Wolch to explore the essence of luxury retail marketing, and the moves Holt Renfrew is making to transform the consumer experience. An expressive dialogue that helps us rethink how we should define and drive marketing of today and tomorrow.
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S8:E5: Supporting Newcomers to Canada with Ruth Javier Friesen of the Mennonite New life Centre
The Pivot by APEX PR
In this episode of #ThePivot, Ruth and Ken discuss some of the challenges newcomers to Canada face in seeking employment in the media communication sector. Listen to learn more on how to build your professional presence, use the power of storytelling, and relevant strategies on how to navigate the job market of today and tomorrow. Ruth draws on her professional experience as an employment counsellor and her personal journey. Ruth Javier Friesen is a with more than five years of experience working with post-secondary students, women, and newcomers. In this time, Ruth has provided employment...
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S8:E4 Human-Animal Bond with Lucas Solowey
The Pivot by APEX PR
For over a decade, Lucas Solowey has built relationships with communities, non-profits, changemakers, entrepreneurs, athletes, celebrities, politicians, authors, and ethical brands. Toronto Humane Society is more than an animal shelter - they are an educational resource and support system, a leading voice in animal welfare and accessible care. The organization is also a centre of excellence, a space where best practices and boundary-pushing knowledge meet with unyielding optimism and a love for animals to create something special. Toronto Humane Society is like no other.
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S8:E3: Designing Customer Experiences with Dr. Markus Giesler
The Pivot by APEX PR
If you’re seeking clarity on how to creatively shape customer experience design – this is the podcast episode for you. Up next on The Pivot, we chat with Dr. Markus Giesler, renowned consumer researcher and Professor of Marketing at the Schulich School of Business. We explored many themes, from the data experience dialectic and notion of the paradox to bigger-picture questions and the power of social science. Dr. Markus Giesler also shares what led him to customer experience design, along with his experiences with the Kellogg School of Management and Columbia Business School. Tune in now!
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S8:E2: Authentic Sports Marketing with Jonathan Chang, CBC
The Pivot by APEX PR
If you’re curious about the power of storytelling in sport and the joy it brings – this is the podcast episode for you. Up next on The Pivot, we chat with Jonathan Chang, Head of Sports Marketing at the CBC. We explored a number of relevant topics, such as the evolution of integrated brand campaigns in Canada, a closer look into the mindset of our athletes, and diversity, equity, and inclusion in sports. Jonathan also shares his take on what we can expect in the next three to five years in the sports landscape, and a cool campaign he’s recently worked on, with voiceovers from...
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S8:E1: Women's Sport: Leading the Way with Diana Matheson and Jayna Hefford
The Pivot by APEX PR
In our Season 8 opener, we welcome legendary Canadian Olympians Diana Matheson of Project 8, and Jayna Hefford of the Professional Women’s Hockey League, to chat about the important work they’re leading in advancing women’s sport. From rapidly rising viewership to fandom participation, broadcast strategy, and strategic sponsorship, the growing market and demand for women’s sport has opened a plethora of opportunities. Brands can take the lead, live their values, and double down on their advocacy, rather than shy away from it. Gain deeper insight into the world of Canadian...
info_outlineJill Burgin and Aisha Mayne of AFC Toronto City and Project 8 join The Pivot to dive into women's sport and soccer - walking us through their progress, projects, goal attainment and much more. Leaning into their dedication to community and brand humanisation, we cover moving parts around role modelling, talent, team-building, two-way conversations, community, grassroots support and much more. Truly, raising the bar through open dialogues, dismantling misconceptions and meeting deep and visceral needs of our communities.