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Episode 31: The Art of Cold Emailing

The Power of Bold

Release Date: 10/11/2018

Leah Gervais on Mastering Your Personal Brand show art Leah Gervais on Mastering Your Personal Brand

The Power of Bold

An entrepreneur's personal brand has only become more relevant in 2019. In this episode of The Power of Bold, Adam discusses personal branding with Leah Gervais. Leah is the founder of , the host of the , and your host's fiance. Topics discussed include: 02:50 - Leah's latest work with Urban 20 Something and Your Biggest Vision. 04:42 - Common transformations for those that become full-time entrepreneurs. 06:26 - The biggest roadblocks to entrepreneurial transformations. 09:53 - How to find the courage to take massive action. 10:58 - Creating your personal brand to escape competition. 16:24 -...

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Bruce Craven on Game of Thrones and Leadership show art Bruce Craven on Game of Thrones and Leadership

The Power of Bold

As we are in the thick of the final exhilarating season of Game of Thrones, we are delighted to share our discussion with Bruce Craven. Regardless of your interest in the series, Game of Thrones offers a wealth of insights on leadership—from Daenerys Targaryen's quest to "break the wheel" to Sansa Stark's evolution to a leader in Winterfell. Bruce is the perfect person to discuss leadership lessons from Game of Thrones. He has spent decades studying the links between fiction and leadership, even designing his own course (appropriately titled Leadership Through Fiction) at Columbia...

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Alan Manly, The Unlikely Entrepreneur show art Alan Manly, The Unlikely Entrepreneur

The Power of Bold

Alan Manly is an Australian entrepreneur who founded Group Colleges Australia, a private educational institution based in Sydney. Alan is also the author of The Unlikely Entrepreneur, a story of how Alan, armed with a ninth-grade education, embarked on his entrepreneurial journey. Alan spoke with Adam about his trials and tribulations as an entrepreneur and how listeners can learn from his experience. The conversation begins with Alan explaining how he became an entrepreneur (01:31 - 06:06) and how he analyzed the opportunity to leave a safe, corporate job to start a new venture (06:07 -...

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Marc Trestman on Football, the NFL, and Risk-Taking show art Marc Trestman on Football, the NFL, and Risk-Taking

The Power of Bold

Marc Trestman has dedicated his life to football. Starting as a quarterback for the University of Minnesota Golden Gophers, Marc has traveled across the football landscape. He has served as both assistant and head coaches at some of the most high-profile football franchises, like the Chicago Bears. As the head coach for the Montreal Alouettes and Toronto Argonauts, he won three Grey Cups (Canada's equivalent of the Super Bowl). Most recently, he was named the head coach and general manager of the XFL's Tampa Bay franchise. Marc joined Adam to discuss a wide range of topics, like his early...

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Lyn Graft on Entrepreneurial Storytelling show art Lyn Graft on Entrepreneurial Storytelling

The Power of Bold

Lyn Graft is a serial entrepreneur who has founded eight companies. One constant in his career, however, is his passion for entrepreneurs' stories. Lyn has filmed over 500 entrepreneurs for television and video, including Michael Dell, Drew Houston, and Tony Robbins. Recently, he released a book titled . In episode 42 of , Lyn spoke with Adam about storytelling and how entrepreneurs can become better storytellers. The conversation begins with Lyn sharing his personal story of how he became interested in sharing entrepreneurs' stories (3:16 - 11:11), including his experience filming three...

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Episode 41: Lessons From Influence: The Psychology of Persuasion show art Episode 41: Lessons From Influence: The Psychology of Persuasion

The Power of Bold

We are all looking to become more persuasive and influential in our lives. But did you know that there's a way that we can leverage human nature to accomplish these goals? In episode 41 of The Power of Bold, Adam takes a break from guest interviews and shares his favorite insights from Robert Cialdini's classic book . Cialdini's book has sold millions of copies and is already being called a modern classic. Anyone can apply Cialdini's lessons in their day-to-day lives, regardless of their age, career experience, or career objectives. The episode begins with Adam sharing news about a new course...

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Episode 40: Ryan Berman on Pursuing Courageous Change show art Episode 40: Ryan Berman on Pursuing Courageous Change

The Power of Bold

We all want to be more courageous in our professional and personal lives. But how do we actually go about it? To answer this question, we're excited to share our interview with Ryan Berman. Ryan is a serial entrepreneur, having started several companies like  and . He is also the author of a new book titled . Ryan joined Adam on the podcast to speak about his story and how we can become more courageous—no matter our goals. The conversation starts with Ryan explaining his "negative blessing" in getting fired from a great job in the advertising world (01:50 - 06:43) and how he...

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Episode 39: Fei Wu on Sharing Creators' Stories show art Episode 39: Fei Wu on Sharing Creators' Stories

The Power of Bold

Fei Wu is an entrepreneur, podcaster, and the founder of . She created Feisworld to help small businesses and individuals tell better stories, find new customers, and create new revenue streams. Fei shared her story and how listeners can begin creating products and launching them into the marketplace, whether those products are podcasts, blogs, vlogs, or something else. The conversation begins with Fei Wu and Adam discussing Fei's early days as a creator (02:13 - 03:57), including her choice to create several schools for her friends (03:58 - 05:48). Fei then shares how she dealt with the...

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Episode 38: Becky Sheetz on Conquering the Business Battlefield show art Episode 38: Becky Sheetz on Conquering the Business Battlefield

The Power of Bold

The Art of War is a classic book on military strategy. But did you know that you can apply the lessons from this classic text to start or scale a business? That's the thesis of Becky Sheetz, my guest for this episode. Becky is the co-founder of and is the author of . The episode begins with Becky describing her initial fascination with Sun Tzu and The Art of War (02:41 - 08:22) and why she thinks war may be a good metaphor for challenges both in your professional and personal lives (08:23 - 11:48). Becky and Adam then discuss the things that readers should know if they pick...

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Episode 37: Steve Glaveski on Becoming an Entrepreneur show art Episode 37: Steve Glaveski on Becoming an Entrepreneur

The Power of Bold

Our guest for this episode is Steve Glaveski, an Australian entrepreneur who has founded several growing ventures, including Collective Campus, Lemonade Stand, and the Future Squared podcast. He is also the author of a new book titled Employee to Entrepreneur: How to Earn Your Freedom and Do Work That Matters. Whether you are actively thinking of making the switch from employee to entrepreneur or are mildly intrigued by the prospect of working for yourself, Steve has some unique insights on how you can enter the exciting world of startups. The conversation starts with Steve...

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More Episodes

In episode thirty-one of the podcast, we take a detour and discuss the art of cold emailing. Adam Pascarella shares his own insights and experiences to show how cold emailing can help you get in touch with individuals outside of your social network. The episode begins with Adam speaking about the power of cold email in his entrepreneurial career (02:17 - 03:52) and why cold emailing can help you with your professional goals (3:53 - 08:34). He then speaks about some of the inherent disadvantages and advantages of cold email (08:35 - 12:04) and determining the best person to target with your cold email (12:05 - 15:09). From there, Adam speaks about crafting your cold email, including the importance of the subject line (15:10 - 17:00), why you should focus on providing value to your target (17:01 - 19:30), and other miscellaneous rules of thumb (19:31 - 23:45). Adam concludes the episode by discussing when to send your cold email and simple guidelines on following-up (23:46 - 27:25). For show notes and a transcript of this episode, visit www.thepowerofbold.com.