Ecommerce SEO in 2025 with Louis Smith (NEWBIE)
The Recipe For SEO Success Show
Release Date: 01/23/2025
WordPress SEO in 2025 with Tony Cosentino (EXPERT)
The Recipe For SEO Success Show
Keeping your site safe, speedy and searchable Today, my AI SEO Snippet co-host, Tony Cosentino, has full rein of the episode to share his tips and advice about WordPress SEO, and a bit of AI mixed in. If you haven’t heard already, Tony is an expert on the Recipe for SEO Success Course, in the DMC membership, and is of course, my beloved. So stay tuned to learn all about WordPress SEO. Tune in to learn: Why internal links are important How to check and manage your internal links How schema works Helpful schema tools for WordPress sites Why speed matters to Google and your...
info_outline
How AI is influencing SEO keyword strategy with Cath Fowler (EXPERT)
The Recipe For SEO Success Show
Bringing on AI as your intern, not the team leader Today you’ll be hearing from another expert from the big Recipe course. For this episode, I’ve invited Cath Fowler, Copywriter and Keyword queen to explain how AI is affecting keyword research, her top tips, and why AI hasn’t put her out of a job yet. Tune in to learn: How AI is changing keyword research How prompts can uncover long tail keyword opportunities for you What risk comes with the overuse of AI Why human judgment is still absolutely critical Cath’s predictions on where AI-driven search is heading in the future. ...
info_outline
AI SEO Snippet 5: Schema and AI SEO
The Recipe For SEO Success Show
So if you've read anything about AI SEO, you'll have heard the word Schema used, sometimes known as structured data. In this episode, Tony Cosentino and I will demystify the schema jargon, show you where schema actually moves the AI SEO needle and give you some practical steps to implement it. And don't worry, no technical degree is required. So grab a cuppa, open your JSON-LD, and let’s teach the robots to love your website. Useful links:
info_outline
AI SEO Snippet 4: Shopify ChatGPT integration
The Recipe For SEO Success Show
Today Tony Cosentino and I are diving into a seismic shift for AI SEO: Shopify's New integration with ChatGPT. It's bringing real native shopping straight into AI conversations. OpenAI has launched Instant checkout, powered by Agentic Commerce Protocol, whatever that means, and built with Stripe so shoppers can discover and buy products without ever leaving the chat. So we're gonna unpack what it means for AI SEO, how to make your catalogue ‘agent ready’, why structured data and entity clarity matter it more than ever, and the practical steps to get your product data, pricing and inventory...
info_outline
AI SEO Snippet 3: AI SEO and EEAT
The Recipe For SEO Success Show
Today, Tony Cosentino and I are talking all about Experience Expertise, Authoritativeness, and Trustworthiness with a little AI elbow grease. If you think E‑E‑A‑T is just for Google boffins, stick around—by the end of this episode you’ll have an AI EEAT recipe you can actually cook. We’ll break down what E‑E‑A‑T really means, how AI can make it measurable, and where humans still need to keep their hands on the wheel. Useful links:
info_outline
AI SEO Snippet 2: Where do LLMs get their data from?
The Recipe For SEO Success Show
Now there's a lot of misunderstanding about where tools like ChatGPT, Perplexity, etc. get the data that they're using to give you answers with, right? People get very confused about this. So today Tony Cosentino and I are going to talk about data sources for LLMs. Did you ever think you'd be listening to a podcast about something so fascinating? I bet you didn't. Useful links:
info_outline
AI SEO Snippet 1: The New SEO Alphabet Soup - AI SEO, AIO & GEO Explained
The Recipe For SEO Success Show
Right, so maybe you're feeling, you've finally got your head around SEO and now there's AIO, GEO and AI SEO flying around like confetti at our wedding. It's like the digital marketing world has gone acronym mad. But here's the thing, your customers are asking ChatGPT for recommendations instead of just Googling. So today, Tony Cosentino and I are going to cut through the jargon to explain what these terms actually mean and what they mean for your small business, and also why you should care. Useful links:
info_outline
Welcome to AI SEO Snippets with Kate Toon and Tony Cosentino
The Recipe For SEO Success Show
Welcome to AI SEO Snippets, the newest podcast from the Recipe for SEO Success, hosted by Kate Toon, SEO Educator and digital marketing lover and Tony Cosentino, AI super nerd and WordPress warrior. Each episode is a quick hit of actionable insights, delivering essential AI SEO knowledge without any fluff or jargon. Get ready to boost your SEO game in just a few minutes—because our aim is to help you succeed, one snippet at a time. Useful links:
info_outline
Ten things I'd never do on Shopify with Kerri Bennett (EXPERT)
The Recipe For SEO Success Show
Today I'm going to hand the mic over to our very own resident Shopify SEO expert on the big course, and also in the digital marketing collective, my VIP marketing membership. Her name is Kerri Bennett, her business is Yellow Door Digital. She is a legend. Today she'll be sharing her tips and advice to help you on your Shopify SEO journey and avoid making all the wrong moves. Tune in to learn: Why you should never buy a third-party theme Why Shopify is actually easier for SEO beginners Why you should always duplicate your main theme before making edits Why you should never...
info_outline
After AI: Making search agnosticism new again with Jessica Goode (NEWBIE)
The Recipe For SEO Success Show
Posting on platforms with purpose For the last few years, we’ve all been a bit single-minded. Google, Google, Google And that makes sense, Google's market share has consistently been around 90-95% globally, but it’s slipping. And platforms like ChatGPT come along and blow everything out of the water, perhaps it’s time we got a little bit more search-agnostic. Not sure what I mean? In this episode, we’ll explain all. Tune in to learn: What search agnosticism is What sites and social platforms are now used as search engines Why writing for humans first, search engines second...
info_outlineKeeping your customers click-happy
What does the future of ecommerce look like?
Now, we’ve already done our SEO predictions episode covering the broad strokes, but today I want to focus on eCommerce.
What has changed, and what has stayed the same?
How can you continue to compete with the big brand names in this new age of AI?
Stick around and find out.
Tune in to learn:
- What has changed in ecommerce over the last year
- What technical aspects you should learn
- What Google Shopping is
- How Google Merchant Center works
- Common UX mistakes ecommerce sites are making
- What differences you can make to product descriptions for voice search
- How AI is changing ecommerce business processes
- How Louis keeps up with all the changes in ecommerce
- Louis’s number-one tip for ecommerce owners
Useful resources:
Head to episode notes
Freebies: