How to show up better in local search results with Greg Gifford (NEWBIE)
The Recipe For SEO Success Show
Release Date: 03/11/2025
Farewell and my final 5 SEO tips
The Recipe For SEO Success Show
Hello, lovely humans, Kate Toon here and I'm sad to say that this is the final episode of the Recipe for SEO Success Podcast. Since around 2015, I've cooked up nearly 300 episodes with brilliant guests from tech tinkerers to content nerds. It's been a lot of fun. Thank you for listening, learning, and laughing with me. Tune in to learn: Why I’m moving on from the Recipe for SEO Success How to keep your site relevant and user-friendly What’s next for me Useful resources:
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FINAL GUEST: How marketing and SEO have evolved in 11 years with Rand Fishkin
The Recipe For SEO Success Show
What still works, and what was overhyped Hello SEO beasts. Kate Toon here – your once SEO-obsessed, slightly odd host of The Recipe for SEO Success. Today is a big, squishy, full-circle moment. After 11 years of recording (with a few gaps), 200 brilliant guests, more than 500,000 downloads, and thousands of fabulous humans taking my courses - we’ve arrived at the penultimate episode of this podcast. And who better to help us cross the finish line than my very first guest, the moustachioed maestro of marketing himself: Rand Fishkin. I’m keen to hear how Rand thinks the marketing...
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How to show up in AI results in 2026 with Elizaveta Shutova (NEWBIE)
The Recipe For SEO Success Show
Evolving with the ever-changing search engines With the rise of AI search tools, it’s important to make sure your business is showing up in the search snippets and in the LLMs. But where are they pulling information from, what are people searching, and how can we make a successful SEO strategy for 2026? Today we have Elizaveta, the Head of Marketing at Serpzilla, to help answer these questions and more. Tune in to learn: Why we want to show up in AI search summaries How to become the kind of brand that AI search summaries recommend How far AI search has expanded since it...
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WordPress SEO in 2025 with Tony Cosentino (EXPERT)
The Recipe For SEO Success Show
Keeping your site safe, speedy and searchable Today, my AI SEO Snippet co-host, Tony Cosentino, has full rein of the episode to share his tips and advice about WordPress SEO, and a bit of AI mixed in. If you haven’t heard already, Tony is an expert on the Recipe for SEO Success Course, in the DMC membership, and is of course, my beloved. So stay tuned to learn all about WordPress SEO. Tune in to learn: Why internal links are important How to check and manage your internal links How schema works Helpful schema tools for WordPress sites Why speed matters to Google and your...
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How AI is influencing SEO keyword strategy with Cath Fowler (EXPERT)
The Recipe For SEO Success Show
Bringing on AI as your intern, not the team leader Today you’ll be hearing from another expert from the big Recipe course. For this episode, I’ve invited Cath Fowler, Copywriter and Keyword queen to explain how AI is affecting keyword research, her top tips, and why AI hasn’t put her out of a job yet. Tune in to learn: How AI is changing keyword research How prompts can uncover long tail keyword opportunities for you What risk comes with the overuse of AI Why human judgment is still absolutely critical Cath’s predictions on where AI-driven search is heading in the future. ...
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AI SEO Snippet 5: Schema and AI SEO
The Recipe For SEO Success Show
So if you've read anything about AI SEO, you'll have heard the word Schema used, sometimes known as structured data. In this episode, Tony Cosentino and I will demystify the schema jargon, show you where schema actually moves the AI SEO needle and give you some practical steps to implement it. And don't worry, no technical degree is required. So grab a cuppa, open your JSON-LD, and let’s teach the robots to love your website. Useful links:
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AI SEO Snippet 4: Shopify ChatGPT integration
The Recipe For SEO Success Show
Today Tony Cosentino and I are diving into a seismic shift for AI SEO: Shopify's New integration with ChatGPT. It's bringing real native shopping straight into AI conversations. OpenAI has launched Instant checkout, powered by Agentic Commerce Protocol, whatever that means, and built with Stripe so shoppers can discover and buy products without ever leaving the chat. So we're gonna unpack what it means for AI SEO, how to make your catalogue ‘agent ready’, why structured data and entity clarity matter it more than ever, and the practical steps to get your product data, pricing and inventory...
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AI SEO Snippet 3: AI SEO and EEAT
The Recipe For SEO Success Show
Today, Tony Cosentino and I are talking all about Experience Expertise, Authoritativeness, and Trustworthiness with a little AI elbow grease. If you think E‑E‑A‑T is just for Google boffins, stick around—by the end of this episode you’ll have an AI EEAT recipe you can actually cook. We’ll break down what E‑E‑A‑T really means, how AI can make it measurable, and where humans still need to keep their hands on the wheel. Useful links:
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AI SEO Snippet 2: Where do LLMs get their data from?
The Recipe For SEO Success Show
Now there's a lot of misunderstanding about where tools like ChatGPT, Perplexity, etc. get the data that they're using to give you answers with, right? People get very confused about this. So today Tony Cosentino and I are going to talk about data sources for LLMs. Did you ever think you'd be listening to a podcast about something so fascinating? I bet you didn't. Useful links:
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AI SEO Snippet 1: The New SEO Alphabet Soup - AI SEO, AIO & GEO Explained
The Recipe For SEO Success Show
Right, so maybe you're feeling, you've finally got your head around SEO and now there's AIO, GEO and AI SEO flying around like confetti at our wedding. It's like the digital marketing world has gone acronym mad. But here's the thing, your customers are asking ChatGPT for recommendations instead of just Googling. So today, Tony Cosentino and I are going to cut through the jargon to explain what these terms actually mean and what they mean for your small business, and also why you should care. Useful links:
info_outlineConnecting with community and promoting yourself
Getting people through the door can be a constant struggle, which is why SEO is so important for local businesses.I know this for real now that I have a bookshop.
But with all the changes Google has made, how do you stand out in the local pack? Is the local pack even a thing anymore?
Today I’m chatting with a Local SEO expert about the latest advice, so stay Tooned.
Tune in to learn:
- What local SEO is, and how it differs from normal organic SEO
- How search intent and local results work
- How to appear on the local pack
- Why your Google Business Profile is so important
- How to appear in the top three of the map pack
- Why the Q&A section of your Google Business Profile is so powerful
- How to manage negative reviews
- How local link building differs from regular link building.
- How to connect more within your community to raise awareness of your business
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