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Make Your Clients the Hero of The Story - Brandon Porter

The RE TV Podcast

Release Date: 01/22/2020

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Brandon dreamed of opening a psychology clinic, worked as a car salesman after college, and then realized Real Estate was his ultimate calling. In his successful career he's found the tricks to make content that isn't selfish but puts his community and clients in FIRST place! He shares the fear he felt going into real estate full time while taking care of his family. Be sure to listen till the end to find out how he's become a local celebrity with video.

In this episode, we talked about:

- Making community videos the right way

- Finding out what kind of content works for you

- Being a dad and work life balance

- How to be a genuine marketer

 

:30 won Rundie for Silent but Deadly

2:18 Origin - wanted to open a psychology clinic

Kyosaki said to be great in investment, be great in sales

Worked as car salesman

5:29 - Brandon’s very first video he made

6:17 - why do people love your videos?

We live in a hyperlocal community

7:45 don’t make content about you, make it about them (is your content selfish or shareable)

8:15 Brandon is passionate about his town

9:25 how long in real estate

10:25 - when I started, I knew video was important

My coach told me to focus on real estate

12:36 - what content works out for you?

Making pro tips video, buyer seller mistakes

  • Tim says niche content works out very good

16:00 - talk about a video

17:00 - it made everyone know I was a real estate agent

17:45 - how did you start in video

18:15 He would make videos with Zach king in high school

19:01 GEAR AQCUISITION SYNDROM LOL

19:55 - creative process

Interview businesses (interview first)

22:11 - how did it feel when you went real estate full time?

23:40 - being a dad, work life, was scary

25:20 - FIRST DEAL

26:50 - why do people want to work with you?

I didn’t let people know I was an agent, that was my mistake

29:00 They have to know they’re in good hands

29:40 in a closing I share my clients’ story

31:20 First video on your to do list

33:00 - Biggest real estate fail

35:00 People know you’re genuine

36:00 relationships, content helps it

37:00 - real estate but I can also entertain people? YES

38 NEW AGENT Q One thing that wouldn’t have happened without starting video

39:10 He’s become a local celebrity, conferences on video RE

40:40 You are very humble

41:50 we emulate other agents a lot

42:35 other people take the hero position TRUTH BOMB

43:45 closing word, where to find ya