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Stacey Grier, The Clorox Company's Chief Marketing Officer

The Rough Cut with Alex Ragir

Release Date: 12/12/2019

Jack Teuber, PricewaterhouseCoopers' Managing Director, Creative Leader show art Jack Teuber, PricewaterhouseCoopers' Managing Director, Creative Leader

The Rough Cut with Alex Ragir

Jack Teuber, the Managing Director and Creative Leader for PricewaterhouseCoopers joined  co-founder  on this episode of . Jack launched PWC’s in-house agency in 2012 and established it as a virtual agency, so he has over 100 creatives remotely throughout the United States. Alex and Jack talked about how brands should establish their tone during the pandemic, how to effectively manage creatives while working remotely and the future of in-house agencies.

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Jenna Young, Weber Shandwick's Executive Creative Producer show art Jenna Young, Weber Shandwick's Executive Creative Producer

The Rough Cut with Alex Ragir

Jenna Young, Weber Shandwick's executive creative director, and four-time Cannes Lions winner, joined co-founder  on this episode of . Alex and Jenna talked about the state of the PR industry during the Coronavirus pandemic, how to safely manage video production teams, advice for young creatives who lost their jobs and how brands need to change their messaging to hit the right tone as the news cycle changes week by week during the Covid-19 outbreak. 

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Mosheh Oinounou, Former CBS Evening News Executive Producer show art Mosheh Oinounou, Former CBS Evening News Executive Producer

The Rough Cut with Alex Ragir

Mosheh Oinounou, the former Executive Producer of CBS Evening News and the networks 24-hour news offering, CBSN, joined Storyhunter co-founder Alex Ragir on this episode of The Rough Cut. Mosheh has been working with Conde Nast on developing shows for Quibi, and using his Instagram account (@mosheh) to provide aggregate real-time coverage of the Coronavirus pandemic on his Instagram Stories. Alex and Mosheh talked about ways that the coronavirus pandemic is forcing us to evolve as journalists, covering news on Instagram Stories, the importance of quality journalism during this particular...

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João Pedro Paes Leme, Play9's Co-founder show art João Pedro Paes Leme, Play9's Co-founder

The Rough Cut with Alex Ragir

João Pedro Paes Leme, the co-founder of content studio and influencer marketing agency Play9, joined co-founder  on this episode of This was filmed before the Coronavirus pandemic spread to Brazil or the US. Last year, João Pedro founded Play9 with Felipe Neto, the second-biggest YouTube star in the world. Play9 manages some of the biggest influencers in Brazil, like soccer icon Marta, influencer Bruna Gomez and Final Level, an online gaming hub. Alex and João Pedro discussed Joao’s transition from director of sports journalism for media conglomerate Rede Globo to combining...

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Dan Kelleher, Deutsch's Chief Creative Officer show art Dan Kelleher, Deutsch's Chief Creative Officer

The Rough Cut with Alex Ragir

Dan Kelleher, Chief Creative Officer of Deutsch, stopped by this episode of The Rough Cut with Alex Ragir. Deutsch is an advertising agency started by the father of TV personality Donny Deutsch, and they represent brands like Busch, Reebok, Taco Bell and Budweiser. Alex and Dan discussed the growing prominence of short-form content, using video assets in multiple ways, why you shouldn’t pump out content for the sake of content itself, and career advice for young creative professionals. For more info on Storyhunter, visit . To watch the full interview, head to  

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Erica Berenstein, BITV's Head of Video show art Erica Berenstein, BITV's Head of Video

The Rough Cut with Alex Ragir

Erica Berenstein, head of video for BITV, the newly launched video arm of Business Insider, joined co-founder  on this episode of . Erica, who previously worked at The Wall Street Journal and The New York times as a video journalist, spoke with Alex about the evolution of video journalism, pitching story ideas to Business Insider via Storyhunter, how to craft a winning video pitch and how to improve your story structure. To watch the video interview, head to blog.storyhunter.com/theroughcut. To learn more about Storyhunter, whether you want to begin freelancing or hire a crew on the...

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Noah Mallin, Wavemaker's Head of Content & Experience show art Noah Mallin, Wavemaker's Head of Content & Experience

The Rough Cut with Alex Ragir

Noah Mallin, Wavemaker’s Head of Content & Experience, spoke with Storyhunter co-founder Alex Ragir during Advertising Week in New York City (since this interview, Noah has left Wavemaker). Wavemaker is the second largest media agency in the world, and they run advertising for L’Oreal, Xerox, IKEA and many more international brands. Alex and Noah talked about how to implement a “Whole Cow” approach for your video strategy, why podcasts continue to grow in popularity and how to build digital content that appeals to a younger audience. To watch the video interview, head to...

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Jason Xenopoulos, VMLY&R's New York CEO & North American CCO show art Jason Xenopoulos, VMLY&R's New York CEO & North American CCO

The Rough Cut with Alex Ragir

Jason Xenopoulos, VMLY&R New York's CEO & North American Chief Creative Officer, is a creative entrepreneur whose media ventures have spanned from film and television to music, advertising and technology. Jason began in advertising in South Africa as an entrepreneur and now represents brands such as Ford, Dell and Wendy's at VMLY&R. On this episode of The Rough Cut, he talks to Alex about digital content strategy, why paid media can be dangerous and how adopting unconventional, guerilla tactics from ninjutsu and jiu-jitsu can help you succeed in entrepreneurship and digital...

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Digital Video & Marketing Outlook: 2020 show art Digital Video & Marketing Outlook: 2020

The Rough Cut with Alex Ragir

Over the course of 2019, co-founder traveled all around the world speaking to some of the brightest minds in the Media & Advertising industries, from the Cannes Lions Festival of Creativity, to Advertising Week New York, to ANA Masters of Marketing Week. Each conversation brought a unique perspective, and fascinating insights on the past, present and future of media. Hear what the heads of content or marketing from companies like Hersheys, Instagram, The Clorox Company and Twitter said when asked: “What should we expect in our industry in 2020?”

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Riyaad Minty, TRT's Director of Digital show art Riyaad Minty, TRT's Director of Digital

The Rough Cut with Alex Ragir

Riyaad Minty, director of digital for Turkish Radio & Television, or  TRT, Turkey’s largest media company and one of the largest public broadcasters in the world, joined co-founder on the season finale of The Rough Cut. Alex and Riyaad discuss how Riyaad has essentially become a serial “intrapreneur”, or someone who acts like an entrepreneur within large companies, leading their innovation departments and implementing entrepreneurial methodologies and practices that drive innovation. They also discuss the building blocks behind the founding of AJ+, the importance of...

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Stacey Grier, Chief Marketing Officer for The Clorox Company, which won “Best In-House Agency” this year from the In-House Agency Forum (IHAF). Stacey is in charge of marketing for household brands like Clorox, Pine-Sol, Burt’s Bees and Brita. Storyhunter co-founder Alex Ragir sat down with Stacey to discuss how to develop an ecosystem of content creators, purpose-driven brands, influencer marketing strategy, and how consumers expect different production quality in different forms of media.

For more info on Storyhunter, head to www.storyhunter.com and to watch the full interview, head to www.blog.storyhunter.com/theroughcut.