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How To Have a Financially Healthy Business

The Startup Life

Release Date: 09/09/2019

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More Episodes

How do you work "on" and not just "in" the business?

We sit down with Adam Lean, Founder of The CFO Project, as he discusses not liking accounting even though he was an accounting major, the difference on revenue and profit, and how to keep as much profit as possible.

Later Adam explains in detail what his team does at The CFO Project and he shares some motivation with StartupNation.

In this week's Reflection Point, we dive into the difference between working on the business as opposed to just in it which includes a great piece by The New York Times on the subject. 

**More On Adam**

Adam Lean knows what he was meant to do. After graduating from college, he became an accountant, but quickly realized it was not his calling. He started an eCommerce store, and things started out great. But before long, something felt off. Sales were up, his business seemed to be growing, but his profits just weren’t telling the same story. Even as an accountant, he couldn’t figure out why.

Like many business owners, Adam was wearing ALL the hats in his business and struggled to devote the necessary time/energy to take a closer look at what was working, what wasn’t working, and what he should be doing to boost the financial health of his company.

So, Adam set out to find out exactly what he should be focusing on to have a more financially stable business. And from this quest, Adam started The CFO Project. Today, Adam and his team of “Chief Financial Officers” work with business owners who are struggling to make the right decisions to yield a profit. Together, they plot out a roadmap to guide each clients’ business to become more profitable and have more cash flow, allowing those business owners to not only have a business that’s financially solid but to have a business that they can enjoy again.

They’re not like most business coaches, consultants, or gurus. They’re more like financial business coaches that focus on RESULTS. To Adam, results mean more profit & more cash flow for a business.

 

Visit Adam's website: TheCFOProject.com

Contact Adam @ 803-638-8020 adam@thecfoproject.com

 

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Written by: Dominic Lawson

Executive Producers: Dominic Lawson and Kenda Lawson

Edited by: Alejandro Giron(https://alegiron.com) and Dominic Lawson

 

Music Credits:

**Show Theme**

 Behind Closed Doors - Otis McDonald 

 **Break Theme**

Cielo - Huma-Huma 

 **Reflection Point Theme**

Light Thought var 3 by Kevin MacLeod  

 **Next Episode Theme**

Drive-Nicolai Heidlas Music