Transcending Beyond "Blogging" in 2025
The Unconventional RD Podcast
If you’ve been a subscriber for a while, you know that every year, I release my digital marketing “trends-to-watch”. This year, life has been life-ing hard, and even though I wrote 20+ pages of thoughts, I haven’t shared them in-depth with you yet! These trend predictions are some of my most valuable, most shared, and most visited pieces of content every year, so I can’t just let them collect dust! So here’s how it’ll work: For 2025, I have 5 trend predictions. Each one is incredibly meaty, so I will share them with you one at a time here on my podcast. For each trend, I...
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Will people PAY for information they trust?
The Unconventional RD Podcast
Welcome back to episode #6 (out of 6), where I review my 2024 digital marketing predictions. 🥳 In today's episode I'm talking about my sixth 2024 trend prediction: More people will PAY for information they trust Last year, I predicted that people would become discontent with low quality AI content and be willing to pay for information that they trust. Was I correct? Let's find out! SUBSCRIBE to my podcast for more blogging and online business tips. ◽️◽️◽️◽️◽️◽️ 🔥 HOW I CAN HELP YOU: 🌟 Search Savvy Membership: ⭐️ Free Facebook Community: ⭐️ The Candid...
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Let's catch up...
The Unconventional RD Podcast
Hey-o! I'm back, after a bit of a hiatus, so let's catch up! Find out what I've been up to over the last 6 months + what to expect from me (and the biz) for the rest of 2025 :) SUBSCRIBE to my podcast for more SEO and online business tips. ◽️◽️◽️◽️◽️◽️ 🔥 HOW I CAN HELP YOU: 🌟 Search Savvy Membership: ⭐️ Free Facebook Community: ⭐️ The Candid Creator Newsletter:
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Focus on THIS to *wow your readers* (and Google!)
The Unconventional RD Podcast
Welcome back to episode #5 (out of 6), where I review my 2024 digital marketing predictions. 🥳 In today's episode I'm talking about my fifth 2024 trend prediction: The Importance of Personalization and Good User Experience Last year, I predicted that personalized marketing and providing a good user experience will become key metrics for building a strong brand with loyal fans. Was I correct? Let's find out! SUBSCRIBE to my podcast for more blogging and online business tips. ◽️◽️◽️◽️◽️◽️ 🔥 HOW I CAN HELP YOU: 🌟 Search Savvy Membership: ⭐️ Free...
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Don't ignore this marketing staple in 2025!
The Unconventional RD Podcast
Welcome back to episode #4 (out of 6), where I review my 2024 digital marketing predictions. 🥳 In today's episode I'm talking about my third 2024 trend prediction: Email Marketing Becomes Popular Again Last year, I predicted that creators would double-down on email and that it would become a cornerstone for more online business owners. Was I correct? Let's find out! SUBSCRIBE to my podcast for more blogging and online business tips. ◽️◽️◽️◽️◽️◽️ 🔥 HOW I CAN HELP YOU: 🌟 Search Savvy Membership: ⭐️ Free Facebook Community: ...
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The Rise of Social Media SEO?
The Unconventional RD Podcast
Welcome back to episode #3 (out of 6), where I review my 2024 digital marketing predictions. 🥳 In today's episode I'm talking about my third 2024 trend prediction: The Rise of Social Media SEO Last year, I predicted that creating social media content to rank in Google (instead of just going viral on social) would become a thing. Was I correct? Let's find out! SUBSCRIBE to my podcast for more blogging and online business tips. ◽️◽️◽️◽️◽️◽️ 🔥 HOW I CAN HELP YOU: 🌟 Search Savvy Membership: ⭐️ Free Facebook Community: ⭐️ The...
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Publisher Model vs Online Business - Who's Winning in 2025?
The Unconventional RD Podcast
Welcome back to episode #2 (out of 6), where I review my 2024 digital marketing predictions. 🥳 In today's episode I'm talking about my second 2024 trend prediction: Diversifying Beyond the Publisher Model Last year, I believed that content creators would start pivoting beyond just the "rank and bank" model (i.e., creating content that ranks in Google and earning ad revenue from that traffic). Was I correct? And what, exactly, are people pivoting into? Let's find out! Did you find this helpful? SUBSCRIBE to my podcast for more blogging and online business tips....
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New Ways to Optimize Your Content for AI in 2025
The Unconventional RD Podcast
Woohoo! It’s that time of year again when I review last year’s digital marketing predictions to see how well I predicted the future and then make my new marketing predictions for 2025. These prediction posts are some of my most popular content all year, so I can’t wait to share this year’s iteration with you today. This year, I'm trying something different. Rather than releasing a mega-long 2+ hour episode with all my thoughts, I'm releasing one episode for each trend. Today's episode reviews my first 2024 trend prediction: Optimizing for SGE and AI platforms Last year I...
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10 High-Impact Ways to Promote Your Blog for Maximum Reach
The Unconventional RD Podcast
My personal list of 10 essential tasks to promote your content to get the maximum reach after publishing. ****** 🌟 Learn exactly how to grow your audience with long-form, search-based content 👉 📋 Download the FREE blogging checklist here: Read the full blog post here: ◽️◽️◽️◽️◽️◽️ Did you find this helpful? SUBSCRIBE to my podcast for more content creation and online business tips. ◽️◽️◽️◽️◽️◽️ ✅ TOP TOOLS I USE & RECOMMEND: *Please note these are affiliate links. I may earn a commission if you purchase through these...
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THIS Is Why I'm Ditching High-Ticket Courses...
The Unconventional RD Podcast
It’s true. I’m ditching the high-ticket course model. After 3 years of successfully selling my high-ticket (to me, that’s ~$1k+) signature course … … I’m over it. (No shame to anyone who still operates within this business model, I just feel like I’m outgrowing it.) 💎 Here’s why: 00:00 - 00:20: Intro 00:21 - 00:47: It's Stale 00:48 - 01:15: Too Many People Are Doing It 01:16 - 01:54: I've Grown 01:55 - 04:35: I Want to Expand 04:36 - 05:17: I Want to Be Inclusive 05:18 - 05:57: I Want to Diversify 05:58 - 08:59: I Want to Create Sustainability 09:00 - 09:55: I Want to...
info_outlineIf you've been on the fence about whether or not to start an email list, this video is your official sign to get started!
No matter what marketing channels you use to grow your audience, building an email list will create a *direct* connection with your people and future-proof you against future algorithm or industry changes.
It's truly never been more important.
In this video, I’ll cover what email lists are, how they work, and why they’re such an effective marketing channel.
You’ll walk away from this chat with total clarity on why building an email list is super important and how it can make a huge impact on your online business.
🔥 Want more step-by-step guidance?
Check out my EXPAND membership to learn how to use ConvertKit directly from yours truly: https://www.theunconventionalrdbb.com/expand-membership
Read the full blog post here: https://www.theunconventionalrd.com/why-you-need-an-email-list/
TIMESTAMPS:
00:00 - 01:16 - Intro
01:17 - 01:37 - What Is It?
01:38 - 07:24 - Worth Your Time?
07:25 - 08:36 - How It Works
08:37 - 11:33 - Stage 1
11:34 - 14:45 - Stage 2
14:46 - 17:01 - Stage 3
17:02 - 21:25 - Stage 4
21:26 - 30:39 - Email Wins
Did you find this helpful?
SUBSCRIBE to my channel for more blogging and online business tips.
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🔥 HOW I CAN HELP YOU:
🌟 EXPAND Membership: https://www.theunconventionalrdbb.com/expand-membership/
🌟 SEO Made Simple Course (free training to learn more): https://www.theunconventionalrdbb.com/free-seo-masterclass-today/
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✅ TOP EMAIL TOOLS I USE & RECOMMEND:
*Please note these are affiliate links. I may earn a commission if you purchase through these links.*
👍 My FAVE email marketing platform (ConvertKit): https://convertkit.com?lmref=qe36CA
👍 INCREDIBLE tool for segmentation: https://rightmessage.com?fp_ref=erica51
👍 The BEST deadline tool (Deadline Funnel): https://deadlinefunnel.com/taf/14120
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Connect with Erica!
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