Launching and Leading After Leaving Big Agencies with Terri & Sandy
The Unwritten Rules of Women's Leadership
Release Date: 03/19/2020
Mastering Communication with Meredith Bell
The Unwritten Rules of Women's Leadership
Today, Meredith Bell shares her journey from teaching to co-founding her publishing and software company. She explains how the 360-degree feedback tool was developed and how it helps coaches and leaders. She reveals a simple method of raising self-awareness and a helpful lesson she learned in working with her business partner.
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Building Your Network with Pat Hedley
The Unwritten Rules of Women's Leadership
Today, Pat Hedley shares the most important lessons she learned in her career and why building a network is one of the most valuable things you can do for yourself. She highlights why having a diverse mix of people in your network is essential and provides practical tips for anyone that struggles to find the time to network.
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The Female Edge with Mary McGuire
The Unwritten Rules of Women's Leadership
Today, Mary McGuire joins me to share how her challenging childhood helped her build resilience. She reveals how she overcame her internal barriers and other peoples’ expectations to find her authentic path. She shares what inspired her to move from social work to corporate consulting and some of the challenges she experienced in a male-dominated industry. Mary also reveals how her programs help women find ‘the female edge’ and how she is expanding her reach across various industries.
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Authentic Communication with Donatella Giacometti
The Unwritten Rules of Women's Leadership
Today, Donatella shares her journey into coaching and how growing up in New York nurtured her passion for effective communication. She reveals what inspired her to start her business and the struggles she went through in her career. Donatella reveals a pivotal moment that helped her ignore her inner critic and the advice she would give her younger self. She also recounts an experience that helped her recognize her worth and explains why authenticity is crucial in communication.
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Asking for and Accepting Help with Deborah Lansdowne
The Unwritten Rules of Women's Leadership
Deborah Lansdowne joins me today to share her journey from a stellar IT career to running her own lifestyle management business. She reveals how she handled working in a predominantly male environment and how mentorship helped her during pivotal moments in her career. She offers some career advice she would give her younger self and why it's essential to not take things personally in business.
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Being Human is Good For Business with Heather Marasse
The Unwritten Rules of Women's Leadership
In today's episode, Heather Marasse shares her journey through the corporate world and how it helped her identify her passion for consulting and coaching. She reveals some of the things she realized when looking back over her career and what she wished she could have known earlier in her working life. She shares some of the challenges she encountered in a male-dominated industry and how she found support during some of the most challenging times.
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Be Your Own Best Advocate with Kerry O'Callaghan
The Unwritten Rules of Women's Leadership
In today's episode, Kerry shares her journey from studying sciences to an impressive marketing career with a global pharmaceutical brand. She reveals why she enjoys working in brand partnerships and the lessons she takes from seeing how these other businesses work. She shares some of the insights she gained early on in her career and some of the things she wishes she had figured out sooner. She highlights a trait she noticed among the men she works with and how she tries to apply it to her work approach.
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Navigating Work and Life as an Executive Mom with Joann Lublin
The Unwritten Rules of Women's Leadership
Today, Joann shares the story of her trailblazing career as a journalist and reveals some of the struggles she faced in the male-dominated industry of journalism. She shares her inspiration for her first book and the advice she would have given her younger self when navigating the unwritten rules in office politics. She reveals how she managed her "working mother guilt" and how the workplace has changed over time for different generations of working women.
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Safe, Fair and Dignified Workplaces for All Women with Tina Tchen
The Unwritten Rules of Women's Leadership
Today, Tina Tchen shares her journey through the corporate law world and why she decided to start the TIME'S UP Now organization. She reveals the struggles she faced throughout her career and one of her favorite moments during a corporate law meeting. She shares the advice she would give her younger self when starting as a woman in the corporate world and the revelations from her Impact Lab's research on sexual harassment.
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Speak Up and Make Difference with Dayna Steele
The Unwritten Rules of Women's Leadership
Today, Dayna shares her incredible journey from a rock and roll DJ to running for Congress. She reveals why she chose to run and how her book on her experience can help anyone striving for any elected position. She shares memories from her days as an 80's DJ and what inspired her to go into radio in the first place.
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Terri Meyer and Sandy Greenberg are creative directors with two decades of experience working on Madison Ave. They are the co-founders of Terri & Sandy, which Ad Age named as the Small Agency of the Year in 2017. Collectively, Terri & Sandy have contributed to the branding of several A-level companies such as Mars, Kraft, Gerber, Campbell’s, Disney, Nestlé, and Time. The company has won twelve Effie awards and, in 2019, the Effie Index ranked Terri & Sandy as the second-most effective independent agency in North America.
Terri & Sandy join me today to share insight on their careers and their journey to founding and launching their agency. They discuss the struggles they faced along their professional paths, the knowledge and perspective they have gained, and why relationships rule in the business world. They also highlight brands they are currently working with and what they are excited about as their agency moves forward.
“If you don’t have a seat at the table, build your own table.” - Sandy Greenberg
This week on The Unwritten Rules Podcast:
- How Terri & Sandy met and their journey to launching their agency as two creatives
- What prompted their decision to start their own business after working in a big agency
- The impact of the recession on their careers and the politics within big agencies
- Whether Terri & Sandy believed themselves to be entrepreneurial before launching their business
- What you should do if the people you work with diminish your self-esteem
- Why you need to have people around you who celebrate and support you professionally
- Struggles women face in asking for help, why it is essential, and how Terri & Sandy’s partnership has helped mitigate this challenge
- How Terri & Sandy tangibly apply the guiding principles of their agency
- The importance of building relationships
Our Favorite Quotes:
- “The people that grow fast are the people that ask for help.”- Sandy Greenberg
- “You can be whatever you want to be; you just have to… take it. Step up and take it.” - Terri Meyer
Resources Mentioned:
● The Power of Who: You Already Know Everyone You Need to Know by Bob Beaudine
Connect with Terri & Sandy
- Terri & Sandy
- Email: [email protected]
- Email: [email protected]
- Phone: (917) 261-6792
Writing the Rules of Women Leadership
Thanks for tuning into today’s episode of The Unwritten Rules with your host, Helen Appleby. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.
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