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The 6 C’s of Publishing Your Book with Lucy McCarraher

The Unwritten Rules of Women's Leadership

Release Date: 11/26/2020

Mastering Communication with Meredith Bell

The Unwritten Rules of Women's Leadership

Today, Meredith Bell shares her journey from teaching to co-founding her publishing and software company. She explains how the 360-degree feedback tool was developed and how it helps coaches and leaders. She reveals a simple method of raising self-awareness and a helpful lesson she learned in working with her business partner.

Building Your Network with Pat Hedley

The Unwritten Rules of Women's Leadership

Today, Pat Hedley shares the most important lessons she learned in her career and why building a network is one of the most valuable things you can do for yourself. She highlights why having a diverse mix of people in your network is essential and provides practical tips for anyone that struggles to find the time to network.

The Female Edge with Mary McGuire

The Unwritten Rules of Women's Leadership

Today, Mary McGuire joins me to share how her challenging childhood helped her build resilience. She reveals how she overcame her internal barriers and other peoples’ expectations to find her authentic path. She shares what inspired her to move from social work to corporate consulting and some of the challenges she experienced in a male-dominated industry. Mary also reveals how her programs help women find ‘the female edge’ and how she is expanding her reach across various industries.

Authentic Communication with Donatella Giacometti

The Unwritten Rules of Women's Leadership

Today, Donatella shares her journey into coaching and how growing up in New York nurtured her passion for effective communication. She reveals what inspired her to start her business and the struggles she went through in her career. Donatella reveals a pivotal moment that helped her ignore her inner critic and the advice she would give her younger self. She also recounts an experience that helped her recognize her worth and explains why authenticity is crucial in communication.

Asking for and Accepting Help with Deborah Lansdowne

The Unwritten Rules of Women's Leadership

Deborah Lansdowne joins me today to share her journey from a stellar IT career to running her own lifestyle management business. She reveals how she handled working in a predominantly male environment and how mentorship helped her during pivotal moments in her career. She offers some career advice she would give her younger self and why it's essential to not take things personally in business.

Being Human is Good For Business with Heather Marasse

The Unwritten Rules of Women's Leadership

In today's episode, Heather Marasse shares her journey through the corporate world and how it helped her identify her passion for consulting and coaching. She reveals some of the things she realized when looking back over her career and what she wished she could have known earlier in her working life. She shares some of the challenges she encountered in a male-dominated industry and how she found support during some of the most challenging times.

Be Your Own Best Advocate with Kerry O'Callaghan

The Unwritten Rules of Women's Leadership

In today's episode, Kerry shares her journey from studying sciences to an impressive marketing career with a global pharmaceutical brand. She reveals why she enjoys working in brand partnerships and the lessons she takes from seeing how these other businesses work. She shares some of the insights she gained early on in her career and some of the things she wishes she had figured out sooner. She highlights a trait she noticed among the men she works with and how she tries to apply it to her work approach.

Navigating Work and Life as an Executive Mom with Joann Lublin

The Unwritten Rules of Women's Leadership

Today, Joann shares the story of her trailblazing career as a journalist and reveals some of the struggles she faced in the male-dominated industry of journalism. She shares her inspiration for her first book and the advice she would have given her younger self when navigating the unwritten rules in office politics. She reveals how she managed her "working mother guilt" and how the workplace has changed over time for different generations of working women.

Safe, Fair and Dignified Workplaces for All Women with Tina Tchen

The Unwritten Rules of Women's Leadership

Today, Tina Tchen shares her journey through the corporate law world and why she decided to start the TIME'S UP Now organization. She reveals the struggles she faced throughout her career and one of her favorite moments during a corporate law meeting. She shares the advice she would give her younger self when starting as a woman in the corporate world and the revelations from her Impact Lab's research on sexual harassment.

Speak Up and Make Difference with Dayna Steele

The Unwritten Rules of Women's Leadership

Today, Dayna shares her incredible journey from a rock and roll DJ to running for Congress. She reveals why she chose to run and how her book on her experience can help anyone striving for any elected position. She shares memories from her days as an 80's DJ and what inspired her to go into radio in the first place.

More Episodes

Lucy McCarraher is the Co-Founder of Rethink Press, a publishing company with a 40+ strong team that has published 75 books last year. She is a work/life balance expert, book mentor, and the author of thirteen books, including A Book of One’s Own and The Real Secret. She started in publishing at the age of 21 while she was finishing her degree in Australia by creating an Australian theatre magazine. The magazine led offers of journalistic work with big newspapers and magazines and a TV presenter position with her own TV show on arts and entertainment. Lucy is the Founder of the Business Book Awards and runs the BookBuilder program.

Lucy joins me today to share how aspiring women authors can plan and publish their business books. Lucy shares the different types of book deals available to entrepreneurs and small businesses. She discusses women's recognition in business and as experts and why more women need to become authors. Lucy also shares her story and experience with sexism, fighting for recognition, saying no, and the value of finding support from ‘the sisterhood.’

“If you are not very keen on going out and selling yourself, a book will go out and do that for you.” - Lucy McCarraher

This week on The Unwritten Rules Podcast:

The inspiration behind Rethink Press
The standard book deal versus an intellectual property deal
Sexism and working in the television industry in the 90s
Saying no and fighting for the recognition you deserve
How business books help small businesses in the non-corporate world
Why it is important to encourage more women to write business books
The six 'C's that hinder women from publishing books
Sharing your problems and finding sisterhood support
How Lucy is getting more people to write books through the BookBuilder program
How to tell stories, demonstrate your value, and be the expert

Resources Mentioned:

Our Favorite Quotes:

“Writing your book vanquishes all of those six C’s.” - Lucy McCarraher
As a business person writing your book, make sure your book is absolutely aligned with your business, with your services, and to your ideal client because that’s where you’re going to get the return on your investment.” - Lucy McCarraher
“People writing business books are doing a fantastic job sharing knowledge and expertise among the entrepreneur and small business community.” - Lucy McCarraher

Connect with Lucy McCarraher:

Writing the Rules of Women Leadership

Thanks for tuning into today’s episode of The Unwritten Rules with your host, Helen Appleby. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.

Don’t forget to follow us on Facebook and LinkedIn and share your favorite episodes across social media. And for even more great content, insight, and inspiration on women’s leadership, visit our website.

While you’re there, be sure to grab your free gift - The Unwritten Rules of ‘Giving Good No’ - a free chapter of my latest book, The Unwritten Rules of Women’s Leadership.

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