07| Create Instagram Content That Converts with Nicole Doumato
Release Date: 11/23/2021
18 | Choosing Authenticity Over Perfectionism with Claudia Chudzik
The Vendor's Daughter
Claudia Chudzik is a videographer with a corporate CX background who describes herself as a human design enthusiast with a passion for showcasing people’s souls on video. When she left her successful corporate career to start her own business she initially intended to be a CX consultant. In need of photo and video assets for her own business she picked up the camera she had long since forgotten about. As she was creating content for her CX business she realized she was happiest when she was behind the camera and started following what she refers to as “happy crumbs.” As she started...
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17 | An Introduction to Metaverse with Kate Hancock
The Vendor's Daughter
Kate Hancock, known as “The Pivot Queen” by those who know her tireless work ethic, is a serial entrepreneur, international speaker and a mom of two amazing boys. I originally invited Kate Hancock, a serial entrepreneur, onto The Vendor’s Daughter after I heard her share how she started an AirBNB business overseas, without actually ever being on location. As a control freak, I was fascinated by this level of management and delegation. When we started talking I found out that Kate actually has a lot of companies in her portfolio including a full fledged hotel in the...
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16 | Make Every Sale with Wes Schaeffer
The Vendor's Daughter
Wes Shaeffer, also known as The Sales Whisperer, started his sales career when he got out of the Air Force in 1987. What started as a career in selling mobile homes has grown into a successful, systematized program to help others “make every sale.” Wes believes that having clear systems and structure in your sales program, taking the time to make every sale (we’ll explain what he means) and a good ole’ fashioned phone call can be the keys to finding success in sales. In today’s episode we discuss: 3:30 the secret to sales success 7:00 why people are afraid of success 8:30 why...
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15| Say Yes to the Mess with Monica Rogers
The Vendor's Daughter
Today's episode is all about embracing the messy parts of our lives. Monica Rogers, Founder of helps women go from trance to transcendence and believes that what gets revealed gets healed. Through her programs and , she helps women remember who they are and reveal their true selves. Time stamps: 2:57 what women have been socially conditioned to believe about themselves 4:15 why you don't need to prove anything 10:13 how women can find themselves again 17:02 what the feminine energy is 18:46 how to start reinhabiting our bodies 26:44 the 7 steps to feminine freedom 30:33 the difference...
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14 | Are You in Relationship Shape with Roy Biancalana
The Vendor's Daughter
Almost everyone could be in better relationship shape. But if you’re single, you may have the desire to get into shape faster as you’re looking for your partner. If you’re wondering how you are supposed to meet your person, what you need to do to attract your partner, why what you’ve been doing hasn’t been working, then you won’t want to miss this episode where Roy Biancalana shows you how you may need to shift your way of thinking/being to get the results you desire. If you’re married, don’t tune out because Roy will share how these same principles apply to your existing...
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13 | Letting Go of Perfectionism with Diann Wingert
The Vendor's Daughter
Diann Wingert, , is a mindset coach for entrepreneurs. Diann’s background is in fitness, medical sales and psychotherapy. She left her job as a psychotherapist to pursue coaching because she wanted to shift her focus from helping people overcome past traumas to helping entrepreneurs reach their highest potential. Diann Wingert works specifically with women entrepreneurs to overcome what she refers to as the unholy trinity: procrastination, perfectionism and people-pleasing. If you feel like you have too many open tabs in your brain, you constantly feel like you are being pulled into...
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12 | Make Compelling Digital Marketing with Melanie Herschorn
The Vendor's Daughter
Most entrepreneurs start a business because they have a really great idea, they figured out how to solve a problem in a way that no one else has or they are passionate about a certain field. They know everything they need to know about what it is that they do, but when it comes to marketing that product or service they either have no idea where to begin or don’t have the time to dedicate to a marketing strategy. If this sounds familiar, you’re going to love Melanie Herschorn, Founder of , a company who helps book authors market their authority online. Melanie started her marketing...
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11 | Everything You Need to Start a Podcast
The Vendor's Daughter
Ready to start a podcast but not exactly sure where you should start? Host, Jennifer Calderon, had no idea what she was doing when she started The Vendor’s Daughter; she didn’t know what equipment to use to record a podcast and she had no idea how to edit or produce a show; she just knew she wanted one. If that’s where you’re at then you are in the right place; in today’s episode of The Vendor’s Daughter podcast Jen is going to walk you through: How/why she got into podcasting Three reasons you might want to consider podcasting (including making money) The questions you...
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10 | Create Sales Funnels that Work with Henry Kaminski
The Vendor's Daughter
What is a sales funnel and how does it work? Henry Kaminksi, aka The Brand Dr. and Founder of , a company that helps you monetize your experience at scale, shares his unique process for creating sales funnels that convert in Episode 10 of The Vendor’s Daughter podcast. In this episode Henry shares how he used his podcast as a sales funnel and generated over half a million dollars in business in a little over 6 months, he also shares resources on how you can create engaging content on topics that your audience actually cares about so that your Instagram feed isn’t snoozeville. ...
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09 | Create Curiosity When You Sell with Nikki Rausch
The Vendor's Daughter
If you ever thought selling was just two steps: introduction and close, then you may have been missing some opportunities and annoying potential customers in the process. When most people teach about sales, they talk about the importance of the follow-up and how many prospects you have in your funnel, not Nikki Rausch. Nikki teaches how to go through the five steps in actual sales conversations to book the client. Nikki’s approach not only helps you close the deal but it makes sure you close the right deal so that you end up working with your ideal clients and have the larger impact on...
info_outlineNicole is an Instagram Marketing Strategist and creator of Lattes for Lunch, a company dedicated to coaching badass entrepreneurs on how to build their business on Instagram, no matter how big or small their audience. Lattes for Lunch is a company she created years ago from the front seat of her car, while sipping on a latte, during her corporate lunch hour, laptop connected to the closest Starbucks wifi.
In today's episode Nicole shares the importance of building the know, like, and trust elements with your customers because without it companies have very little reason to invest in your company.
We talk about reverse engineering an Instagram strategy, starting with a goal in mind, and how things should follow like dominos one after the next once you establish a goal.
Nicole emphasizes the importance of not driving yourself crazy over likes on Instagram, your ideal client isn’t worried about such things, neither should you.Instead focus on reach and impressions, and after that consider saves and shares, these are the key data and analytic points that deserve your attention.
In Episode 07 of The Vendors Daughter, Nicole and Jen discuss:
5:14 Instagram is a constantly evolving platform
7:17 if you haven’t started on Instagram yet don’t be afraid, just get out there
9:19 consistency does not equal frequency for Instagram users
11:33 why you should try Reels
12:20 what your ideal clients care about
12:52 why reach and impressions provide a bigger impact
13:45 when writing captions write in your own voice and always be yourself when creating content
15:42 is blogging still an effective way to build a business
19:02 the do’s and don’ts of changing your feed
If you love this episode and want to connect with Nicole learn more at lattesforlunch.com
Follow Nicole on instagram @lattesforlunch